This deck was originally created for a CIPR Summer Social workshop on personal reputation. It looks at how you audit your online reputation, create profiles on LinkedIn and Twitter, build networks and publish content. There were case studies from people that have used social media to build their personal profile and secure jobs and a discussion about dealing with less favourable content.

1. Getting ahead (and hired) in social media & digital PR CIPR Summer Social - 5 August, 2010

2. @wadds

3. Getting ahead (and hired) in social media Web shadows Networks and building reputation You are what you post Getting ahead and getting hired Cautionary tales

4. Your personal reputation

5. Google is a reputation engine

6. Multiple Stephen Waddingtons Source: IMDB

8. Personal SEO (with thanks to Ben Cotton) Source: Ben Cotton

9. Web shadow Source: Me and My Web Shadow, Antony Mayfield Web shadow: the new CV Demonstrate skills Serendipitous connections Employers check you out

10. Building your network

11. LinkedIn Source: LinkedIn

12. Twitter Source: Twitter

13. Building your network Source: Stephen Davies’ blog

14. Building your network Source: Ruth Jones and Dan Howe

15. Making connections Build your network Listen and learn Ensure relevancy Engage

16. Online should complement offline Source: Image by Sean Bernard via Flickr

17. Building your personal reputation

18. Blog: Philip Sheldrake Source: Philip Sheldrake’s blog

19. Source: Taryln on Flickr Flickr: Carolyn Mendelsohn

20. Digital portfolio: Ben Cotton Source: Ben Cotton’s personal web site

21. Podcast: Shel Holtz and Neville Hobson Source: For Immediate Review podcast

22. Curation: Mike Litman Source: Mike Litman’s Lifestream

23. You are what you post

24. Join a conversation Source: PR Week

25. Participate in communities Source: CIPR LinkedIn discussion group

26. Pitch guest blog opportunities Source: Melanie Season on Reputation Online

27. Syndication Source: Andrew Smith on Marcom Professional

28. A curious tale: social network to print Source: Wadds’ PR blog

29. Getting ahead and hired

30. Laura Tosney: YouTube job application Source: Laura Tosney’s YouTube site and her blog

31. Jed Hallam: Facebook campaign Source: Jed Hallam

32. Matt Watson: Twitter hire Source: Wadds' PR blog

33. Josh Halliday: SR2 Blog Source: SR2 Blog

34. Cautionary tales

35. Off message content

36. Dodgy images

37. An unfortunate search result

38. Wrap up

39. Getting ahead (and hired) in social media Web shadows Networks and building reputation You are what you post Getting ahead and hired Cautionary tales

40. Recommended reading Source: Me and My Web Shadow, Antony Mayfield