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Exploring the future impact of the internet on our relationship with organisations

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This is a summary of a presentation that I gave at Brandwatch’s European Now You Know user conference in London, UK, last week.

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Exploring the future impact of the internet on our relationship with organisations

  1. 1. 1 | 08.11.20161 | 08.11.2016 now you knowOCT 20-21 | LONDON | #NYKCONF Stephen Waddington @wadds
  2. 2. 2 | 08.11.2016 UN Millennium Development goals Source: International Telecommunication Union Facts & Figures http://bit.ly/1QTSz61
  3. 3. 3 | 08.11.2016 What’s been achieved Source: International Telecommunication Union Facts & Figures http://bit.ly/1QTSz61
  4. 4. 4 | 08.11.2016 Internet equality by 2030? Source: Internet.org “Internet.org is a Facebook-led initiative with the goal of bringing internet access and the benefits of connectivity to the two-thirds of the world that doesn‘t have them.”
  5. 5. 5 | 08.11.2016 The internet is a conversation Source: The Cluetrain Manifesto, Searls et al (1999)
  6. 6. 6 | 08.11.2016 Social media is maturing Source: Facebook Q1 2016 results
  7. 7. 7 | 08.11.2016 Influencers. How much? Source: The Economist, 17 October, 2016
  8. 8. 8 | 08.11.2016 Daft conversations Source: The Condescending Corporate Brand Page http://wadds.co/2e5caZC
  9. 9. 9 | 08.11.2016 Twitter help Source: Personal Twitter feed
  10. 10. 10 | 08.11.2016 Twitter help Source: Personal Twitter feed
  11. 11. 11 | 08.11.2016 Crowdsourcing with purpose Source: LEGO Ideas http://wadds.co/2e5cxmT
  12. 12. 12 | 08.11.2016 Inside and out Source: Ketchum Workspace
  13. 13. 13 | 08.11.2016 New content formats Source: Clorox Healthcare Nasal Antiseptic Swabs http://wadds.co/2eaTeJ9
  14. 14. 14 | 08.11.2016 The future will be televised. No really Source: Al Jazeera English Facebook page http://wadds.co/2e5cpnm
  15. 15. 15 | 08.11.2016 Talk to me Source: Siri, Apple
  16. 16. 16 | 08.11.2016 Disintermediation? There’s more Source: Amazon Echo http://wadds.co/2e5dwUc
  17. 17. 17 | 08.11.2016 Facebook chat and bots Source: Facebook Messenger
  18. 18. 18 | 08.11.2016 Internet of everything Source: Amazon Dash http://wadds.co/2ehRIAP
  19. 19. 19 | 08.11.2016 Socially responsible, open organisations Source: Pategonia http://wadds.co/2e5cxmU
  20. 20. 20 | 08.11.2016 The internet is a conversation Source: The Cluetrain Manifesto, Searls et al (1999)
  21. 21. 21 | 08.11.201621 | 08.11.2016 now you knowOCT 20-21 | LONDON | #NYKCONF Stephen Waddington @wadds

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