Investment	
  opportunity	
  
mobile	
  social	
  network	
  Eskimi	
  


                             Vytas	
  Paukstys	
...
Ac7veSec	
  experience:	
  
                                profitable	
  products	
  
Founded	
  in	
  2006,	
  since	
  2...
Professional	
  
                                               leadership	
  team	
  
   Vytas,	
  CEO:	
  11	
  yrs	
  i...
Professional	
  
                                                leadership	
  team	
  
    Vytas,	
  CEO:	
  11	
  yrs	
 ...
Fastest	
  growing	
  

 4bn
                                               target	
  audience	
  

                      ...
Deep	
  customer	
  

 60%
                                             involvement	
  

                        	
  
    ...
Booming	
  global	
  revenue	
  
                                                               markets	
  
$30B	
  in	
  ...
Eskimi	
  
                                  business	
  perspec7ve	
  
   Mobile-­‐first	
  social	
  network	
  
        ...
Eskimi	
  
                                  business	
  perspec7ve	
  
   Mobile-­‐first	
  social	
  network	
  
        ...
Eskimi	
  
                                  business	
  perspec7ve	
  
   Mobile-­‐first	
  social	
  network	
  
        ...
Eskimi	
  
                                  business	
  perspec7ve	
  
    Mobile-­‐first	
  social	
  network	
  
       ...
Eskimi	
  
                                  business	
  perspec7ve	
  
   Mobile-­‐first	
  social	
  network	
  
        ...
Eskimi	
  
customer	
  perspec7ve	
  
 serving	
  basic	
  customer	
  needs	
  to	
  	
  
        meet	
  new	
  people	
...
Eskimi	
  
customer	
  perspec7ve	
  
 serving	
  basic	
  customer	
  needs	
  to	
  	
  
        meet	
  new	
  people	
...
Eskimi	
  
customer	
  perspec7ve	
  
 serving	
  basic	
  customer	
  needs	
  to	
  	
  
        meet	
  new	
  people	
...
Eskimi	
  
customer	
  perspec7ve	
  
 serving	
  basic	
  customer	
  needs	
  to	
  	
  
        meet	
  new	
  people	
...
2013	
  targets	
  
      8M	
  monthly	
  ac7ve	
  users	
  
                       	
  


            5.5M€	
  revenue	
...
Founda7on	
  for	
  
                                                   efficient	
  investment	
  

PRODUCT	
  CROSS-­‐
PLA...
Founda7on	
  for	
  
                                                                efficient	
  investment	
  
           ...
Founda7on	
  for	
  
                                                                efficient	
  investment	
  
           ...
Break-­‐through	
  
                                                                                  value	
  growth	
  
...
Activesec Eskimi presentation   investment conference slide-share
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Activesec Eskimi presentation investment conference slide-share

  1. 1. Investment  opportunity   mobile  social  network  Eskimi   Vytas  Paukstys   CEO,  Ac2veSec   @vytaspaukstys  
  2. 2. Ac7veSec  experience:   profitable  products   Founded  in  2006,  since  2007  leading  LT  mobile  content   market  by  revenue     17  mobile  &  web;  7  successful  products     Profitable  since  2008     0.5M€  EU  funding  for  products:  2009-­‐2012     2  TeliaSonera  nomina7ons  at   Best  content  partners  
  3. 3. Professional   leadership  team   Vytas,  CEO:  11  yrs  in  IT,  3  profitable  start-­‐ups     Povilas,  CTO:  10  yrs,  17  products     Rimantas,  advisor:  15  yrs,  3  profitable  start-­‐ups         Eskimi  team  of  7:  Customer  Care,  CRM,  marke7ng,   technical  
  4. 4. Professional   leadership  team   Vytas,  CEO:  11  yrs  in  IT,  3  profitable  start-­‐ups     Povilas,  CTO:  10  yrs,  17  products     Rimantas,  advisor:  15  yrs,  3  profitable  start-­‐ups         Eskimi  team  of  7:  Customer  Care,  CRM,  marke2ng,   technical  
  5. 5. Fastest  growing   4bn target  audience       customers  to   target  in  2012   Primary  audience  of  mobile  data  users   will  increase  270%  to  2.7bn,  secondary   audience  of  internet  2.3bn  
  6. 6. Deep  customer   60% involvement       of  all  7me  spent  on   mobile  internet  is     spent  on  social  networks   *  Study  by   Ground  truth  
  7. 7. Booming  global  revenue   markets   $30B  in  2012   •  Virtual  goods  to  $14B   •  Mobile  applica7ons  to  $17,5B   *  Studies  done  by  KZERO,  GETJAR.  
  8. 8. Eskimi   business  perspec7ve   Mobile-­‐first  social  network     Cross  plaaorm  (mobile  +  web)     Virtual  goods,  targeted  ads     Future:  virtual  life  and  economy     March  2010,  70,000  global   customers,  first  revenue  
  9. 9. Eskimi   business  perspec7ve   Mobile-­‐first  social  network     Cross  plaSorm  (mobile  +  web)     Virtual  goods,  targeted  ads     Future:  virtual  life  and  economy     March  2010,  70 000  global   customers,  first  revenue  
  10. 10. Eskimi   business  perspec7ve   Mobile-­‐first  social  network     Cross  plaaorm  (mobile  +  web)     Virtual  goods,  targeted  ads     Future:  virtual  life  and  economy     March  2010,  70 000  global   customers,  first  revenue  
  11. 11. Eskimi   business  perspec7ve   Mobile-­‐first  social  network     Cross  plaaorm  (mobile  +  web)     Virtual  goods,  targeted  ads     Future:  virtual  life  and  economy     March  2010,  70 000  global   customers,  first  revenue  
  12. 12. Eskimi   business  perspec7ve   Mobile-­‐first  social  network     Cross  plaaorm  (mobile  +  web)     Virtual  goods,  targeted  ads     Future:  virtual  life  and  economy     March  2010,  70 000  global   customers,  first  revenue  
  13. 13. Eskimi   customer  perspec7ve   serving  basic  customer  needs  to     meet  new  people     untargeted  audience  of  non-­‐PC   users     easy  going  SMS  like   communica7on    no  barrier  to   start  chaeng     culture  focused  product  adap7ng   using  keyword  cloud  
  14. 14. Eskimi   customer  perspec7ve   serving  basic  customer  needs  to     meet  new  people     untargeted  audience  of  non-­‐PC   users     easy  going  SMS  like   communica7on    no  barrier  to   start  chaeng     culture  focused  product  adap7ng   using  keyword  cloud  
  15. 15. Eskimi   customer  perspec7ve   serving  basic  customer  needs  to     meet  new  people     untargeted  audience  of  non-­‐PC   users     easy  going  SMS  like   communica2on    no  barrier  to   start  chaXng     culture  focused  product  adap7ng   using  keyword  cloud  
  16. 16. Eskimi   customer  perspec7ve   serving  basic  customer  needs  to     meet  new  people     untargeted  audience  of  non-­‐PC   users     easy  going  SMS  like   communica7on    no  barrier  to   start  chaeng     culture  focused  product  adap2ng   using  keyword  cloud  
  17. 17. 2013  targets   8M  monthly  ac7ve  users     5.5M€  revenue     3  revenue  streams:  virtual  goods,   mobile  adver7sement,  up-­‐sell  
  18. 18. Founda7on  for   efficient  investment   PRODUCT  CROSS-­‐ PLATFORM  BUILD-­‐UP     ESKIMI  Formulae   2010   2011-­‐Jul   2011-­‐Dec   2012   Reg.  customers:   200k   self-­‐funded   1st  
  19. 19. Founda7on  for   efficient  investment     GROWTH  FOCUS   PRODUCT  CROSS-­‐ INVESTMENT   PLATFORM  BUILD-­‐UP     Growth  model   ESKIMI  Formulae   2010   2011-­‐Jul   2011-­‐Dec   2012   Reg.  customers:   200k   500k   self-­‐funded   self-­‐funded   1st   2nd  
  20. 20. Founda7on  for   efficient  investment         GROWTH  FOCUS   WORLDWIDE  ESKIMI  FORMULAE   PRODUCT  CROSS-­‐ INVESTMENT   REPLICATION   PLATFORM  BUILD-­‐UP     Growth  model   ESKIMI  Formulae   2010   2011-­‐Jul   2011-­‐Dec   2012   2013   Reg.  customers:   200k   500k   2M   14M   20M   self-­‐funded   self-­‐funded   Outside  investment   1st   2nd   3rd  
  21. 21. Break-­‐through   value  growth         GROWTH  FOCUS   WORLDWIDE  ESKIMI  FORMULAE   PRODUCT  CROSS-­‐ INVESTMENT   REPLICATION   PLATFORM  BUILD-­‐UP     Growth  model   ESKIMI  Formulae   2010   2011-­‐Jul   2011-­‐Dec   2012   2013   Reg.  customers:   200k   500k   2M   14M   20M   self-­‐funded   self-­‐funded   Outside  investment   1st   2nd   3rd  

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