We are the creative industries and we believe that our leading creative minds are able to step up and tackle a crisis where conventional thinking has failed. To not only think smart, but act fast.
The inaugural NRBLB innovation challenge in 2011 asked top design and innovation companies to respond to the creativity crisis in education. In 7 days, they delivered over 300 concepts from 150 teams globally.
The top 3 ideas were picked by a judging panel led by Sir Ken Robinson, Lee Clow, Yves Behar, and Daniel Pink.
1 of the ideas received seed funding and is in pre-production.
See the case study here - https://vimeo.com/32190537