Ten out of 10:A Case Study in Artistic Planning                  Gale Mahood     Director of Planning and Orchestra Manage...
Royal Scottish National Orchestra  Scope of Activities: cities in Central BeltGlasgow & Edinburgh  18 Season concerts  3 N...
Royal Scottish National OrchestraScope of Activities: cities outside Central Belt Dundee 3 Season concerts 1 Naked Classic...
Royal Scottish National Orchestra   Scope of Activities: towns and regionsLangholm1 chamber orchestra concertForfar1 Glami...
Royal Scottish National Orchestra  Venue and Programme Coordination
Ground Rules for Responsible Programming  Nothing succeeds better than great music.  Give importance to each piece.  Lead ...
The “Chicken in Every Pot” Programming Philosophy                         Larsson     En vintersaga (A Winter’s Tale)     ...
The “Chicken in Every Pot” Programming PhilosophyGrieg       Peer Gynt Suite No.1Sibelius    Violin ConcertoRossini     Wi...
The “Chicken in Every Pot” Programming Philosophy                         Dukás        La Péri                         Rav...
Ten out of 10: The WorksMacMillan   Three Interludes from The SacrificeConnesson   AlephSaariaho    OrionGrime       Virga...
Ten out of 10Bringing the full organisation on board: staff ideas
Ten out of 10Bringing the press and public on board
Ten out of 10Bringing the press and public on board http://vimeo.com/10532429
Ten out of 10Bringing the press and public on board
Ten out of 10               Feedback from the press“Nearly 30 years ago it was the case that the mere inclusion of a moder...
Ten out of 10            Feedback from the audience“I was uncertain about the series but Stéphane is to be congratulatedon...
Ten out of 10                          A few statistics…                                                         Edinburgh...
Ten out of 10                      Follow upMacMillan Three Interludes performed at BBC Proms and at theGewandhaus in Leip...
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A case study in artistic planning

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  • A case study in artistic planning

    1. 1. Ten out of 10:A Case Study in Artistic Planning Gale Mahood Director of Planning and Orchestra Management
    2. 2. Royal Scottish National Orchestra Scope of Activities: cities in Central BeltGlasgow & Edinburgh 18 Season concerts 3 Naked Classics 2 weeks of Primary and Secondary Schools concerts 2 weeks of Festive programming (Christmas and New Year) 3 Chamber Music series concerts 2 Children’s Classic ConcertsplusGlasgow only Edinburgh onlyKelvingrove Concerts 2 Edinburgh Festival2 weeks of Monster MusicSt Andrews Party
    3. 3. Royal Scottish National OrchestraScope of Activities: cities outside Central Belt Dundee 3 Season concerts 1 Naked Classics 1 Festive (Christmas) 2 weeks of Primary and Secondary Schools concerts (every 3 years) Aberdeen 2 Season concerts (as part of 9-concert series with SCO) 1 Naked Classics 1 Festive (Christmas) 2 weeks of Primary and Secondary Schools concerts (every 3 years) Perth 2 Season concerts (as part of 6-concert series with SCO and BBC SSO) 2 weeks of Primary and Secondary Schools concerts (every 3 years) Inverness 1 Season concert (as part of 5-concert series promoted by Eden Court)
    4. 4. Royal Scottish National Orchestra Scope of Activities: towns and regionsLangholm1 chamber orchestra concertForfar1 Glamis Castle concert (outdoors)Orkney3 concerts and conducting course (every 3 years)Out and About (different region annually)Dumfries and GallowayArgyll and ButeAngusPerthshireAberdeenshireShetland
    5. 5. Royal Scottish National Orchestra Venue and Programme Coordination
    6. 6. Ground Rules for Responsible Programming Nothing succeeds better than great music. Give importance to each piece. Lead taste. Aim for audience comfort levels, minus one. Add spice, little extras, something unexpected. Agonise, agonise, agonise. Passion and belief are contagious.
    7. 7. The “Chicken in Every Pot” Programming Philosophy Larsson En vintersaga (A Winter’s Tale) Grieg Piano Concerto Tchaikovsky Symphony No.1 “Winter Dreams” Dutilleux Symphony No.1 Rachmaninov Piano Concerto No.4 Stravinsky Firebird Suite (1919) Bartók Hungarian Peasant Songs Bartók Violin Concerto No.1 Mahler Symphony No.5
    8. 8. The “Chicken in Every Pot” Programming PhilosophyGrieg Peer Gynt Suite No.1Sibelius Violin ConcertoRossini William Tell OvertureRespighi Pines of RomeBeethoven Egmont OvertureBeethoven Piano Concerto No.5, “Emperor”Brahms Symphony No.4Beethoven Fidelio OvertureGrieg Piano ConcertoTchaikovsky Symphony No.5
    9. 9. The “Chicken in Every Pot” Programming Philosophy Dukás La Péri Ravel Shéhérazade Debussy Prelude to the Afternoon of a Faun Schmitt La tragédie de Salomé Turnage Drowned Out Mozart Piano Concerto No.12, K.414 Stravinsky Symphony in Three Movements Denisov Bells in the Fog Myaskovsky Silentium Shchedrin Concerto for No.2, “The Chimes” Rachmaninov The Bells
    10. 10. Ten out of 10: The WorksMacMillan Three Interludes from The SacrificeConnesson AlephSaariaho OrionGrime VirgaLindberg GraffitiKnussen Violin ConcertoSalonen InsomniaRouse RaptureLieberson Neruda SongsAdams Transmigration of Souls
    11. 11. Ten out of 10Bringing the full organisation on board: staff ideas
    12. 12. Ten out of 10Bringing the press and public on board
    13. 13. Ten out of 10Bringing the press and public on board http://vimeo.com/10532429
    14. 14. Ten out of 10Bringing the press and public on board
    15. 15. Ten out of 10 Feedback from the press“Nearly 30 years ago it was the case that the mere inclusion of a modernwork at the top of an SNO programme would result in empty seats. Evenwhen an audience did turn up and steeled themselves to get through thehorrible bit because they wanted to hear the Sibelius symphony in thesecond half, the disinterest in the modern piece was tangible to the pointof embarrassment.The orchestra didn’t exactly help matters: you could almost feel the auraof antipathy emanating from the ranks. And thus grew the culture of thenow-RSNO as being seriously not your symphony orchestra for modernmusic. A former chief executive had a go at tackling the issue in aDiscovery series; but ultimately that got nowhere. This one feels different.The attitude is different, the presentation is different and the wholeethos is different.” The Herald
    16. 16. Ten out of 10 Feedback from the audience“I was uncertain about the series but Stéphane is to be congratulatedon giving us these works. Connesson is a find! Moreplease. Lindbergs Graffiti was an exciting and difficult sing, handledvery well by the Chorus. I hadnt heard of Knussen and was pleasantlysurprised. The Naked Classics look at Insomnia was the ideal way tocome to this piece for the first time – it made sense of it all, and madeit enjoyable. The Neruda Songs were very moving. The John Adams lastnight just blew me away – unusual, poignant, emotional, atmospheric,and beautifully handled by orchestra and choruses – as it is tied in somuch to a particular event I hope orchestras will not consign it tolibrary shelves.I didnt hear all the Ten and, despite my initial reservations, I am sopleased to have been led into new areas of music experience.”
    17. 17. Ten out of 10 A few statistics… Edinburgh GlasgowAverage Attendance 10:11 Season: 1619 1560Avg. for concerts including a Ten out of 10 piece: 1527 1470Avg. for concerts not including a Ten out of 10 piece: 1700 1641However…Average Attendance 09:10 Season: 1512 1458Meaning in the 10:11 Season attendance increased by: 7% 6.9%And…Average ticket sales for Ten out of 10 concerts exceeded average ticket sales for theprevious season.
    18. 18. Ten out of 10 Follow upMacMillan Three Interludes performed at BBC Proms and at theGewandhaus in Leipzig in 2010 and 2011, respectively.MacMillan’s Third Piano Concerto and clarinet concerto Ninianplanned for 2013:14. Future commissions for 2014:15 and 2015:16seasons.Gave UK premiere of Lieberson’s Songs of Love and Sorrow in2011:12.Co-Commissioned Saariaho’s Circle Map with the Concertgebouw,Boston, Stavanger and Gothenburg Symphonies and the OrchestreNational de France. Scheduled for UK premiere in 2013:14.Performing and recording Adams Harmonielehre and Doctor AtomicSymphony in 2012:13.

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