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Step-by-Step Lead Gen for Home Care Agencies in OCTOBER 2015.


Published on, 888-404-1513, Free Webinar: Make October Amazing! Step-by-Step Lead Gen for Home Care Agencies in OCTOBER 2015.
Join Us LIVE! (And it's FREE!)

Thurs, Oct. 1, 2015 at 3pm Eastern, 2pm Central, 1pm MTN, and 12noon Pacific. **LIVE!**

Step-by-Step actions you can take in the month of October to generate more referrals and more leads for your home care business. Don't miss this live webinar! It's everything you need to make October 2015 AWESOME!

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Step-by-Step Lead Gen for Home Care Agencies in OCTOBER 2015.

  1. 1. Marketing Your Home Care Business in October W I T H U S I N G O 2 O M E T H O D S VALERIE VANBOOVEN RN BSN Copyright 2015 LTC Expert Publications | 888-404-1513 |
  2. 2. How to Increase Your Viewing Pleasure. TURN Everything OFF. Silence Your Phone, Close the Door and give yourself some time to learn some new strategies! Focus. Stick Around Until the End. (Giving away something SUPER cool that you can use TODAY.)
  3. 3. My Goal For You Walk away from this webinar with motivation and new ideas that will help you grow you home care business.
  4. 4. O2O Marketing = Offline to Online Marketing
  5. 5. 1. Planning Phase 2. Pre-marketing Phase 3. Live Marketing Phase 4. Post-Marketing Phase 5. Automated Follow Up Phase
  6. 6. Planning Phase What is happening in your business life in the next 30-60 days?
  7. 7. Pre-marketing Phase Write one or two paragraphs about each community event and marketing event that you are participating in. (GET INVOLVED)
  8. 8. Live Marketing Phase Take notes, take pictures, write down what happens AT the events you attend. Ask questions, interview lightly.
  9. 9. Post-Marketing Phase Write up 1-2 paragraphs, thoughts about each event. Post it to your blog, your Facebook page, your e-newsletter.
  10. 10. Automate Your Follow Up
  11. 11. October = 43Month-long observances • Breast Cancer Awareness Month (National) • Chiropractic Health Month (National) • Dental Hygiene Month (National) • Disability Employment Awareness Month (National) • Domestic Violence Awareness Month • Eye Injury Prevention Month • Health Literacy Month • Home Eye Safety Month • Medical Librarians Month (National) • Medical Ultrasound Awareness Month • Patient-Centered Care Awareness Month • Pharmacists Month (American) • Physical Therapy Month (National) • SIDS, Pregnancy and Infant Loss Awareness Month • Talk About Your Medicines Month Week-long observances • 4–10 Fire Prevention Week • 4–10 Healthcare Supply Chain Week (National) • 4–10 Mental Illness Awareness Week • 4–10 Midwifery Week (National) • 4–10 Nuclear Medicine and Molecular Imaging Week • 5–11 Healthcare Foodservice Workers Week • 6–12 Physician Assistants Week • 11–17 Case Management Week (National) • 11–17 Central Service Week • 11–17 Emergency Nurses Week • 12–17 Dialysis Technician Recognition Week (National) • 18–24 Healthcare Quality Week (National) • 18–24 Hospital and Health-System Pharmacy Week (National) • 18–24 Infection Prevention Week (International) • 19–23 Medical Assistants Recognition Week • 19–23 Nuclear Science Week (National) • 23–31 Red Ribbon Week (National) • 25–31 Health Care Facilities and Engineering Week (National) • 25–31 Pastoral Care Week • 25–31 Respiratory Care Week (National) Recognition days | events • 9 Depression Screening Day (National) • 11–14 SHSMD Connections Annual Conference • 12 Arthritis Day (World) • 14 Stop America’s Violence Everywhere (SAVE) Today • 22 Stuttering Awareness Day (International) • 26 Lock Your Meds Day • 28 Lung Health Day • 29 Psoriasis Day (World)
  12. 12. October = 122Month-long observances Adopt A Dog Month Link Adopt A Shelter Dog Month AIDS Awareness Month (President Reagan) Link (also December) American Cheese Month American Pharmacists Month Link Antidepressant Death Awareness Month Apple Month Link Bat Appreciation Month Black Speculative Fiction Month Link Breast Cancer Awareness Month Bullying Prevention Month Link (World) Blindness Awareness Month Link Caffeine Addiction Recovery Month Celiac Disease Awareness Month Celebrating The Bilingual Child Month Children's Magazine Month Christmas Seal Campaign (10/1-12/31) Church Library Month Church Safety and Security Month Class Reunion Month Link Co-op Awareness Month Corn Month Link Country Music Month Link Cut Out Dissection Month Domestic Violence Awareness Month Month-long observances Down Syndrome Awareness Month Link Dyslexia Awareness Month Eat Better, Eat Together Month Emotional Intelligence Awareness Month Emotional Wellness Month Employee Ownership Month Link Energy Management is a Family Affair-Improve Your Home Month (10/1-3/31/13) Eye Injury Prevention Month Link (Note: There is also one in July.) Fair Trade Month Link Financial Planning Month Link Feral Hog Month or Hog Out Month Link Gay & Lesbian History Month German-American Heritage Month Global ADHD Awareness Month Link Global Diversity Awareness Month Go Hog Wild - Eat Country Ham Halloween Safety Month Head Start Awareness Month Link Health Literacy Month Home Eye Safety Month Italian-American Heritage Month Link International Augmentative & Alternative Communication (AAC) Awareness Month International Starman Month International Strategic Planning Month International Walk To School Month Link Month-long observances Intergeneration Month Learn To Bowl Month Link LGBT History Month Link Long Term Care Planning Month Month of Free Thought National AIDS Awareness Month Link National Animal Safety and Protection Month National Arts & Humanities Month National Audiology Awareness Month National Bake and Decorate Month National Bullying Prevention Awareness Month National Caramel Month Link National Chili Month National Chiropractic Health Month National Cookbook Month National Crime Prevention Month National Critical Illness Awareness Month National Cyber Security Awareness Month Link National Dental Hygiene Month National Disability Employment Awareness Month Link National Depression Education & Awareness Month National Disability Employment Awareness Month National Domestic Violence Awareness Month National Down Syndrome Month National Ergonomics Month Link National Family Sexuality Education Month - Let's Talk! Link National Field Trip Month
  13. 13. October = 122Month-long observances National "Gain The Inside Advantage" Month National Go On A Field Trip Month National Kitchen & Bath Month Link National Liver Awareness Month National Medical Librarian Month National Medicine Abuse Awareness Month Link National Orthodontic Health Month National Physical Therapy Month National Popcorn Poppin' Month National Pork Month Link National Protect Your Hearing Month Link National Pregnancy and Infant Loss Awareness Month Link National Reading Group Month National Roller Skating Month National RSV Awareness Month Link National Sarcastic Awareness Month National Seafood Month Link National Spina Bifida Awareness Month National Stamp Collecting Month National Stop Bullying Month National Substance Abuse Prevention Month Link National Toilet Tank Repair Month Link National Window Covering Safety Month Link National Work and Family Month National Sudden Infant Death Syndrome Awareness Month Organize Your Medical Information Month Month-long observances Photographer Appreciation Month Pizza Month Link Link Polish American Heritage Month Positive Attitude Month Raptor Month Rett Syndrome Awareness Month Right Brainers Rule! Month Sausage Month Link Self-Promotion Month Spinach Lovers Month Squirrel Awareness Month Link (Different Than Squirrel Appreciation Day in January) Tackling Hunger Month Link Link (Campbell Soup & 2nd Harvest. Not the same as Hunger Month in September) Talk About Prescriptions Month Vegetarian Month Wishbones for Pets Month (10/15 - 11/30) Women Walking In Their Own Shoes Month Workplace Politics Awareness Month World Menopause Month
  14. 14. October Weekly Week-long observances *Trichotillomania, Skin Picking & Related BFRB Awareness Week: 1-5 Link *National Walk Your Dog Week: 1-7 Link *Universal Children's Week: 1-7 National Storytelling Weekend: 2-4 (1st Full Weekend) Old-time Fiddler Days: 2-3: (1st Full Weekend) Albuquerque International Balloon Fiesta: 3-11 Link *No Salt Week: 3-10 4-H Week: 4-10 Link Death Penalty Focus Week: 4-10 (Always has 10th in it) Emergency Nurses Week: 4-10 (1st Full Week) Link Fire Prevention Week: 4-10 International Post Card Week: 4-10 Link Great Books Week:4-10 (1st Full Week) Mental Illness Awareness Week: 4-10 (1st Full Week) Mystery Series Week: 4-10 (1st Full Week) National Carry A Tune Week: 4-10 (Always had 7th in it) National Metric Week: 4-10 (Always has 10th in it) National Midwifery Week: 4-10 (1st Full Week) Link National Work From Home Week:4-10 (1st Full Week) Nuclear Medicine and Molecular Imaging Week :4- 10 (1st Full Week) *World Space Week: 4-10 Link Customer Service Week: 5-9 (1st Week) Link Drive Safely Work Week: 5-11 Link Financial Planning Week: 5-11 (1st Mon-Sun Week) Kids' Goal Setting Week: 5-9 (First Week) National Health Care Food Service Week: 5-11 Link Week-long observances National Heimlich Heroes Week: 5-9 (First Full M-F Week) National Metric Week: 5-11 (Week always has 10th in it.) Spinning & Weaving Week: 5-11 Link *National Physicians Assistant Week: 6-12 World Dairy Expo: 6-11 (First Tues. - Sunday) *Take Your Medicine Americans Week: 10-16 Earth Science Week: 11-17 Link (Always 2nd Full Week) Emergency Nurses Week: 11-17 (Always has 14th In It) Getting The World To Beat A Path To Your Door Week: 11-17 Mediation Week: 11-17 Link (Third Week) National Chestnut Week: 11-17 (2nd Full Week) National Food Bank Week: 11-17 (Week Always Has 16th in it, World Food Day) Veterinary Technicians Week: 11-17 (2nd Week) Link *Bone and Joint Health National Awareness Week: 12-20 Link National School Lunch Week: 12-16 (Starts on 2nd Monday) World Rainforest Week: 12-18 Link National Nuclear Science Week: 14-23 (Third Full Week) National School Bus Safety Week: 14-23 (Third Full Week) *Food & Drug Interactions and Awareness Week: 17-24 Bullying Bystanders Unite Week: 18-24 (Third Full Week) Freedom From Bullies Week: 18-24 (Third Full Week) International Infection Prevention Week: 18-24 Link National Character Counts Week: 18-24 (Third Full Week) National Business Women's Week: 18-24 (Third Full Week) Link National Chemistry Week:18-24 (Third Full Week) National Collegiate Alcohol Awareness Week: 18-24 Link Week-long observances National Forest Products Week: 18-24 (Starts Third Sunday) National Friends of Libraries Week:18-24 (Third Full Week) National Hospital and Health-System Pharmacy Week: 18- 24 Link National Save For Retirement Week: 18-24 Link (Third Full Week) National Teen Drivers Safety Week: 18-24 Link (Third Full Week) Teen Read Week: 18-24 Asexuality Week: 19-25 Link Choose To Be G.R.E.A.T. Week: 19-23 Link Freedom of Speech Week: 19-25 Link (Third Full Week) Medical Assistants Recognition Week: 19-23 (Third Full Week) Link National Health Education Week: 19-23 Link YWCA Week Without Violence: 19-23 Link (3rd Week) *Disarmament Week: 24-30 *Prescription Errors Education & Awareness Week: 24-31 *World Origami Days: 24-11/11 National Lead Poisoning Prevention Week: 25-31 Link (Last Full Week) National Massage Therapy Week: 25-31 Link (Last Full Week) National Respiratory Care Week: 25-31 Link (Last full week) Pastoral Care Week: 25-31 Link (Last Full Week) Give Wildlife a Brake! Week: 25-31 Link (Last Week. We lose daylight and need to be more alert for animals while driving.) *International Magic Week: 25-31 Kids Care Week: 25-31 (Always Includes 10/27 Make A Difference Day) Red Ribbon Week: 23-31 Link (Last Week) International Dyslexia Association Reading Week: 28-31
  15. 15. October Daily *CD Player Day: 1 *Fire Pup Day: 1 *International Day of Older Persons: 1 *International Music Day: 1 Link *Model T Day: 1 *National Book It! Day: 1 *National Lace Day: 1 Link *World Vegetarian Day: 1 *National Walk Your Dog Day: 1 Link *Guardian Angels Day: 2 *International Day of Non-violence: 2 *National Custodial Workers Day: 2 *Phileas Fogg's Wager Day: 2 *World Farm Animals Day: 2 Lee's National Denim Day: 2 (First Friday) National Diversity Day: 2 (First Friday) World Smile Day: 2 (First Friday) Link Cephalopod Awareness Day: 3 (First Saturday) Inter-American Water Day: 3 (First Saturday) Link World Card Making Day: 3 (First Saturday) *Blessing of The Animals Day (aka Blessing of the Pets Day, World Pet Day): 4 Link *Improve Your Office Day: 4 *Kanelbullens Dag (Cinnamon Roll Day): 4 Link *National Taco Day: 4 Link *National Ship in A Bottle Day: 4 *Ten-Four Day: 4 *Vodka Day: 4 Link *World Animal Day: 4 Link International Blessings of The Fishing Fleet Day: 4 (South Africa) (First Sunday) (Note: US Fishing villages do this on different dates.) Change A Light Day: 4 Link (First Sunday) Country Inn Bed & Breakfast Day: 4 (First Sunday) Intergeneration Day: 4 (First Sunday) International African Diaspora Day: 4 (First Sunday) World Communion Day: 4 (First Sunday) Child Health Day: 5 (First Monday) Day of Unity: 5 (First Monday) Link *International Day of No Prostitution: 5 Link Techie's Day: 5 Link (Always 1st Monday) World Day of Architecture: 5 Link (First Monday) World Day of Bullying Prevention / Blue Shirt Day: 5 (First Monday) World Habitat Day: 5 (First Monday) *World Teachers Day: 5 Link *Ecological Debt Day: 6 Link *Jackie Mayer Rehab Day: 6 *Mad Hatter Day: 6 Link *American Libaries Day: 6 *National German-American Day: 6 Simchat Torah: 6 Balloons Around The World Day: 7 (First Wednesday) Emergency Nurses Day: 7 (Wednesday of First Full Week) Link National Kale Day: 7 Link (First Wednesday) Pet Obesity Awareness Day: 7 Link (First Wednesday) Walk To School Day: 7 Link *You Matter To Me Day: 7 Link *Alvin C. York Day: 8 National Depression Screening Day: 8 Link (2nd Thursday) *National Pierogy Day: 8 *World Octopus Day: 8 Link World Sight Day: 8 Link (2nd Thursday) *Leif Erikson Day: 9 *National Chess Day: 9 Link (See also 13th) *National Pro-Life Cupcake Day: 9 Link World Egg Day:9 Link (2nd Friday) * World Post Day: 9 *International Day for Natural Disaster Reduction: 10 *International Newspaper Carrier Day: 10 *International Stage Mangement Day: 10 Link National Costume Swap Day: 10 Link (2nd Saturday) National Family Bowling Day (or Kids Bowl Free Day): 10 Link *National Handbag Day: 10 * Naval Academy Day: 10 Universal Music Day: 10 (2nd Saturday) *World Day Against The Death Penalty: 10 Link (2nd Friday) *World Homeless Day: 10 Link *World Mental Health Day: 10 *World Porridge Day: 10 Link Clergy Appreciation Day (or Pastor Appreciation Day or Ministry Appreciation Day) : 11 (No official sponsor. Always 2nd Sunday) *General Pulaski Memorial Day: 11 (President) Link (Note: See also March 7) *International Day of The Girl: 11 Link *National Coming Out Day: 11 *National Food Truck Day: 11 Link *Southern Food Heritage Day: 11 Columbus Day LINK Link *Day of the Six Billion: 12 Link *Free Thought Day: 12 *International Day for Disaster Reduction: 12 National Kick Butt Day: 12 Link (Second Monday) Native American Day: 12 (Second Monday) *Spanish Language Day: 12 Link World Arthritis Day: 12 Link *English Language Day: 13 Link *International African Penguin Awareness Day: 13 Link *International Day for Failure: 13 Link International Moment of Frustration Scream Day: 13 *Metastatic Breast Cancer Awareness Day: 13 Link *National Chess Day: 13 Link (See also 9th) National Face Your Fears Day: 13 (2nd Tuesday) * Navy Birthday: 13 *Silly Sayings Day: 13 *Be Bald and Be Free Day: 14
  16. 16. October Daily National Bring Your Teddy Bear To Work & School Day: 14 (2nd Wednesday) International Top Spinning Day: 14 (2nd Wednesday) Islamic New Year: 14 National Fossil Day: 14 Link (On Wednesday of the 2nd Full Week) National Take Your Parents To Lunch Day: 14 (3rd Wednesday or whenever it's convenient.) S.A.V.E. (Stop America's Violence Everywhere): 14 Link (2nd Wednesday) Stop Bullying Day: 14 (2nd Wednesday) *Spider-Man Day: 14 Link (See also Aug. 1) *World Standards Day: 14 Link Conflict Resolution Day: 15 Link (3rd Thursday) Get to Know Your Customers Day: 15 ( January 15, April 16, July 16 and October 15) Get Smart About Credit Day: 15 (3rd Thursday) *Global Handwashing Day: 15 Link International Credit Union Day: 15 (3rd Thursday) *International Day of Rural Women: 15 *I Love Lucy Day: 15 *National Cake Decorating Day: 15 * National Grouch Day: 15 *National Latino AIDS Awareness Day: 15 Link *National Pregnancy and Infant Loss Awareness Day: 15 Link * White Cane Safety Day: 15 Alternative Fuel Day: 16 Link Black Poetry Day: 16 Link (3rd Friday) *Boss's Day (or National Boss's Day) : 16 Link (Annually Oct. 16. Unless if falls on a weekend. Then it's the closest workday. *National Feral Cat Day: 16 Link Spirit Day: 15 Link (3rd Thursday) *Department Store Day: 16 *Dictionary Day: 16 (Noah Webster's Birthday. Different than one in April) Mammography Day: 16 (3rd Friday) *World Food Day: 16 World Student Day: 16 Link Bridge Day: 17 Link (3rd Saturday) *International Day for the Eradication of Poverty: 17 *Mulligan Day: 17 *National Pasta Day: 17 Link *Wear Something Gaudy Day: 17 Link Sweetest Day: 17 (3rd Saturday) *Hard Boiled Guy/Girl Day: 18 Link *National Chocolate Cupcake Day: 18 Link *World Menopause Day: 18 National Sunday School Teacher Appreciation Day: 18 (3rd Sunday) World Toy Camera Day: 18 Link (Third Sunday) *Evaluate Your Life Day: 19 National Clean Your Virtual Desktop Day: 19 (3rd Monday) *Birth of the Bab: 20 *Miss American Rose Day: 20 *Celebration of The Mind Day: 21 Link Unity Day: 21 Link Hagfish Day: 21 Link (3rd Wednesday) Information Overload Day: 21 Link (3rd Wednesday) *Global Iodine Deficiency Disorder (IDD) Prevention Day: 21 Medical Assistants Recognition Day: 21 Link (Wednesday of Third Full Week) Pro-Life Day of Silent Solidarity: 21 Link (3rd Tuesday) *Reptile Awareness Day: 21 Link Support Your Local Chamber of Commerce: 21 (3rd Wednesday) *Caps Locks Day: 22 Verification Link removed due to profanity *International Stuttering Awareness Day: 22 *National Nut Day: 22 Link *Smart is Cool Day: 22 Ashura: 23 *IPod Day: 23 *National Mole Day: 23 Link National Pharmacy Buyer Day: 23 (Friday of Third Full Week) *National Pharmacy Technician Day: 23 Link *Swallows Depart from San Juan Capistrano Day: 23 *TV Talk Show Host Day: 23 (Always on Johnny Carson's birthday) *Food Day: 24 Link Make A Difference Day: 24 (Last Saturday) Pit Bull Awareness Day: 24 Link * United Nations Day: 24 *World Development Information Day: 24 *Chucky, The Notorious Killer Doll Day: 25 Link *International Artists Day: 25 Link *Sourest Day: 25 *World Pasta Day: 25 Link Mother-in-Law Day: 25 (Always 4th Sunday) Xterra World Championships: 25 *Howl at The Moon Night: 26 Link Lung Health Day: 26 Link (Monday of Respiratory Care Week.) *Mule Day: 26 (Historical, not celebration.) Honors the importation of the first Spanish Jacks to the US which were a gift from King Charles III of Spain delivered October 26, 1785 in Boston. George Washington then began breeding them in the US. For the celebration, go to March 31 or Columbia, TN )
  17. 17. October Daily Visit A Cemetery Day: 26 (Last Sunday) *Cranky Co-workers Day: 27 *Navy Day: 27 *World Day for Audiovisual Heritage: 27 Link *National Chocolate Day: 28 Link *St. Jude's Day: 28 *Internet Day: 29 Link *National Cat Day: 29 Link *World Psoriasis Day: 29 Link *Checklist Day: 30 *Create A Great Funeral Day: 30 Link *Devil's Night or Mischief Night: 30 Frankenstein Friday: 30 (Last Friday) *Haunted Refrigerator Night: 30 International Bandanna Day: 30 Link (Last Friday) National Breadstix (Bread Sticks) Day: 30 (Last Friday) *National Candy Corn Day: 30 Link *Beggars' Night: 31 *Books For Treats Day: 31 *Day of the Seven Billion: 31 Link *Girl Scout Founder's Day: 31 Link * Halloween or All Hallows Eve: 31 *National Caramel Apple Day: 31 Link National Forgiveness Day: 31 (Last Saturday) *National Knock-Knock Jokes Day: 31 *National Magic Day: 31 *National UNICEF Day: 31 *Samhain: 31 Link
  18. 18. Pick 5 01
  19. 19. Prepare a Leave-Behind Item 02
  20. 20. Attach Your Business Card And a cute note. 03
  21. 21. Look at Your Calendar 04
  22. 22. Write Down Visit Dates 05
  23. 23. Note Events and Fun Drop-Off Dates 06
  24. 24. Take Pictures of Everything / Get Email Addresses and Names 07
  25. 25. Write Up Some Fun Blurbs About Your Visits Include Photos 08
  26. 26. Post Them to Your BLOG 09
  27. 27. Make Sure They Hit Social Media 10
  28. 28. BE UNFORGETTABLE. Just Sayin’
  29. 29. REPEAT OFTEN
  30. 30. • Need Local SEO by town/city • Need Continuous Original Local Content • Need Offsite Publishing • Need Local Blog with feed • Need Local Social Media • Need Local Newsletter • Need Reputation Management “Must Haves”:
  31. 31. • Professional image • Lead capture designed • Local Search Optimized • Mobile responsive • Clear calls-to-action • Integrated Content Distribution • Tracked Phone line Your Web site
  32. 32. Your SEO Keyword Plan Cities and Towns Keyword Houston The Woodlands TX Cypress TX Spring TX Katy TX home care home care Houston home care The Woodlands TX home care Cypress TX home care Spring TX home care Katy TX in home care in home care Houston in home care The Woodlands TX in home care Cypress TX in home care Spring TX in home care Katy TX caregiver caregiver Houston caregiver The Woodlands TX caregiver Cypress TX caregiver Spring TX caregiver Katy TX homecare homecare Houston homecare The Woodlands TX homecare Cypress TX homecare Spring TX homecare Katy TX home health care home health care Houston home health care The Woodlands TX home health care Cypress TX home health care Spring TX home health care Katy TX elder care elder care Houston elder care The Woodlands TX elder care Cypress TX elder care Spring TX elder care Katy TX caregivers caregivers Houston caregivers The Woodlands TX caregivers Cypress TX caregivers Spring TX caregivers Katy TX senior care senior care Houston senior care The Woodlands TX senior care Cypress TX senior care Spring TX senior care Katy TX care home care home Houston care TX care home Cypress TX care home Spring TX care home Katy TX care agencies care agencies Houston care agencies The Woodlands TX care agencies Cypress TX care agencies Spring TX care agencies Katy TX home healthcare home healthcare Houston home healthcare The Woodlands TX home healthcare Cypress TX home healthcare Spring TX home healthcare Katy TX home care services home care services Houston home care services The Woodlands TX home care services Cypress TX home care services Spring TX home care services Katy TX Example of a keyword plan • Prioritized by Geography • Prioritized by keyword phrase • Used to SEO Core Web site • Used to guide weekly blogging
  33. 33. Continuous Content Publishing • Blog post minimum of once per week • 100% unique content • Minimum 400-500 words. • Optimize for top keyword priorities and as well as many lower volume keywords • Feed blog posts to social media and monthly e- newsletter • Publish Local Company News: People, events and celebrations • Publish Articles with your Key Referral Partners
  34. 34. Engage Thru Social Media • Facebook – Community Outreach • LinkedIn – Professional Outreach • Feed content from your blog • Boost important posts • Invite everyone on your email list to like your page • Facebook paid ads to build “likes” • Publish testimonials
  35. 35. Build the best email list in your territory • Prospects • Potential referral partners • Clients Publish quality info Regularly • Engaging articles • Company news and events • Employee celebrations • Testimonials/Client stories • Co publish with referral partners Keep top of Mind Build Engagement Automated Monthly e-newsletter Feed from your Blog
  36. 36. Authority Offsite publishing and back linking • Build authority thru publishing on other sites • Valuable inbound links for SEO • Use articles as leave behinds and follow ups
  37. 37. Build Trust With Reputation Management by LTC Expert Publications • High volume of positive testimonials • Eliminate negative reviews • Searchable In your key towns • 3rd party site for credibility • Distributed to Facebook • Format accepted by Google • Distribute to prospects
  38. 38. Blog Articles For SEO + CompanyNews Caregiver stress E-Newsletter Google + LinkedIn FaceBook Live in Care Veterans Safety in the Home Readmissions Rates Alzheimer’s Senior Service Reviews Twitter Web Site Blog Reputation Management LTCEP Authority Articles Social Media Local Newsletter Inbound Links
  39. 39. SEO Management  Keyword plan for your local territory  Tracked phone Line(s)  Social media publishing reports  Monthly performance reports  Active SEO Management  SEO Performance Consultations
  40. 40. Program Type A B Service Provided Below On your Web site LTCEP Builds Web site Supports Referral Marketing & SEO Supports Referral Marketing & SEO New WordPress Web site - Development and Maintenance N/A  Social Media Account Set up - FB, LI, Twitter, Google +   Keyword Plan - localized onsite page SEO   Google Place Optimization (1 office)   Original Article blogging 1/week   Publish Company News 4/month   Monthly Local e- newsletter   Authority Article Publishing - 6 Initial & 1/mo on 6 LTCEP sites   Reputation Management Senior Service Reviews   SEO Management -Full Analytics and Keyword Reporting   Set up Fees - One time only $995 $2895 Monthly Fee - Six month minimum agreement $495/mo $600/mo
  41. 41. Special OfferENDS OCT 5, 2015 $495 $795 1 Year Commitment You do not need a website. 1 Year Commitment You DO need a website
  42. 42. BONUS 5 Powerpoint Presentations that you can use in dozens of ways, and a full guide to show you WHERE and HOW to use them as marketing materials.
  43. 43. Special OfferENDS OCT 5, 2015 $495 $795 1 Year Commitment You do not need a website. 1 Year Commitment You DO need a website