Senior Care Marketing: How to Be an Expert Authority Online

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http://www.ltcsocialmark.com/senior-service-marketing-authority-site-authorship-and-backlinking-program/ , 888-404-1513, Senior Care Marketing: How to Be an Expert Authority Online

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Senior Care Marketing: How to Be an Expert Authority Online

  1. 1. Become the Senior Care Authority- Enhance Your Local Visibility, Credibility and Establish Yourself as an Expert Author (And It’s All DONE FOR YOU) Copyright 2013 LTCEP
  2. 2. Agenda1. How to become listed as an expert author on sites like SeniorCareStress.com, HomeCareDaily.com, AlzheimersCareToday.com, LiveInCareforSeniors.com, ReduceHospitalReadmissionRates.com, and HelpforAgingVeterans.com2. How to showcase your senior care expertise (without lifting a finger) in a way that blows the competition out of the water.3. How to use Press Releases that are written FOR YOU to get more local visibility.4. How to use Facebook, Twitter, and LinkedIn to your advantage as the "go to" organization for senior care issues in your community.
  3. 3. What Does Being “The Expert Authority” Really Mean?An accepted source ofexpert information or advice. Copyright 2013 LTCEP
  4. 4. How Do Senior Service Providers Become Expert Authorities in 2013? They are featured onauthority sites with articles that they have written. Copyright 2013 LTCEP
  5. 5. What Does Being “The Expert Authority” Really Mean?An accepted source ofexpert information or advice. Copyright 2013 LTCEP
  6. 6. What Does Being “The Expert Authority” Really Mean?An accepted source ofexpert information or advice. Copyright 2013 LTCEP
  7. 7. What Does Being “The Expert Authority” Really Mean?An accepted source ofexpert information or advice. Copyright 2013 LTCEP
  8. 8. Extra Advantages of Using the Expert Authority Site System• Every page on the authority sites gives you abacklink to your WEBSITE. (You need LOTS ofthese!)• You need more visibility in your local areafor the keyword phrases potential clients useto search for senior care/senior services.• You need more “CLOSING POWER” Copyright 2013 LTCEP
  9. 9. List of Authority Sites• SeniorCareStress.com• HelpforAgingVeterans.com• LiveInCareforSeniors.com• AlzheimersCareToday.com• ReduceHospitalReadmissionRates.com• HomeCareDaily.com****press releases only Copyright 2013 LTCEP
  10. 10. Write Articles?• Our expert authors will write one free articlefor you on each site to get you started.(5 profile pages, 5 expert author pages, 5articles = 15 FULL pages)• You can contribute as many UNIQUE articlesas you like- no limits.• You can purchase more unique articles for$30 each. Copyright 2013 LTCEP
  11. 11. Press Releases• Our expert authors will write one free pressrelease for you for each site. (5 total)• You can use the press release to submit tolocal news outlets.• You can use the press releases as “leavebehinds” for referral sources and families.• You can use the press releases on your ownwebsite.• You can email the press releases to anyoneyou like! Copyright 2013 LTCEP
  12. 12. Press Releases• Our expert authors will write one free pressrelease for you for each site. (5 total)• You can use the press release to submit tolocal news outlets.• You can use the press releases as “leavebehinds” for referral sources and families.• You can use the press releases on your ownwebsite.• You can email the press releases to anyoneyou like! Copyright 2013 LTCEP
  13. 13. Marketing Strategy #1Home Care Agency Owner:Speaking to a local physician about“reducing hospital readmission rates for CHF,Acute MI, or Pneumonia” Leave behind yourusual marketing materials, and oh, by theway, here’s a press release and a copy of anarticle we have written on the topic.(Hint: NO ONE ELSE in your area will be able topresent this information to the Physician) Copyright 2013 LTCEP
  14. 14. Marketing Strategy #2Home Care Agency Owner:Emailing back and forth with an adult child of an agingparent about your services. Her father has Alzheimer’sDisease. She is price shopping/ service shopping.You email her the link to your profile onAlzheimersCareToday.com and the link to your recentarticle. She’s impressed by your commitment to thistype of care, and chooses your agency.(Hint: NO ONE ELSE in your area will be able topresent this information to the daughter…) Copyright 2013 LTCEP
  15. 15. Marketing Strategy #3Your Articles and PagesAutomatically Feed toYour Facebook BusinessPage, Twitter, andLinkedIn Copyright 2013 LTCEP
  16. 16. Marketing Strategy #3Your Articles and PagesAutomatically Feed toYour Facebook BusinessPage, Twitter, andLinkedIn Copyright 2013 LTCEP
  17. 17. What Types of Senior Services Can Use The Authority Sites?• Home Care Agencies• Home Health Care Agencies• Assisted Living Facilities• Adult Day Care Facilities• Insurance Agents (Long Term Care Insurance)• Durable Medical Equipment Providers• Geriatric Care Managers• Elder Law Attorneys• Senior Housing Placement Specialists• Senior Movers Copyright 2013 LTCEP
  18. 18. Extra Advantages of Using the Expert Authority Site System• Every page on the authority sites gives you a backlinkto your WEBSITE. (You need LOTS of these!)• You need more visibility in your local area for thekeyword phrases potential clients use to search forsenior care/senior services.• You need more “CLOSING POWER” Copyright 2013 LTCEP
  19. 19. Copyright 2013 LTCEP
  20. 20. Copyright 2013 LTCEP
  21. 21. Copyright 2013 LTCEP
  22. 22. Copyright 2013 LTCEP
  23. 23. NEXT STEPS!
  24. 24. Sign Up for All 5 Authority Sites• 5 Authority Sites.• 3 Profile Pages and 1 article on each siteDONE FOR YOU (Total= 15 pages SEOd for yourlocal area).• 5 Press releases you can use anywhere.• All content is shared on FB, Twitter, LinkedIn.• Backlinks to your website.• No competition advertised on your pages. Copyright 2013 LTCEP
  25. 25. Sign Up for All 5 Authority SitesCost:Set up Fee: $495Monthly: $89/monthOption:Set up fee in 2 Payments (30 days apart)Set up Fee: $250.00, then in 30 Days $250Monthly: $89/month http://tinyurl.com/authoritysite Copyright 2013 LTCEP
  26. 26. Sign Up for All 5 Authority SitesPlus the SeniorServiceReviews.com Program Program Price Set up Monthly Reputation PRO $ 397.00 $ 159.00 Authority Program (5 sites) $ 495.00 $ 89.00 Standard Total Price $ 892.00 $ 228.00 Special Offer Packaged Price $ 595.00 $ 195.00Email George@LTCEP.com for this deal. Copyright 2013 LTCEP
  27. 27. Sign Up for All 5 Authority Sites Q/Ahttp://tinyurl.com/authoritysite Need to Speak with one of us? Valerie@LTCEP.com George@LTCEP.com 888-404-1513 Copyright 2013 LTCEP

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