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HOME CARE LEADS WEBINAR VALERIE VANBOOVEN RN BSN     GEORGE NOVOSON    LTCSOCIALMARK.COM
Agenda   Learn the most costeffective way to generate  online leads for your  home care business.
STOP THE INSANITY OF INEFFECTIVE ONLINE MARKETING IN 2012Things to STOP doing in 2012:• Yellow Pages• Super Pages• Banner ...
START SMART        ONLINE MARKETING IN 2012Definition of smart marketing.(doing something that you can measure and know EX...
HERE’S HOW IT WORKS       STEP-BY-STEPStep 1:Take a hard look atbudget and goals for 2012Where are your currentmarketing d...
HERE’S HOW IT WORKS       STEP-BY-STEPStep 2:Look at your currentwebsite.REALLY look at it!
HERE’S HOW IT WORKS        STEP-BY-STEPStep 3:Build a website thatCONVERTS.
WHAT DOES A LEAD GENERATING WEBSITE REALLY LOOK LIKE?
What does a lead Generating Website Really                Look Like?
What does a lead Generating Website Really                Look Like?
HERE’S HOW IT WORKS          STEP-BY-STEPStep 4:Install tracking codes andphone numbers onwebsite.The ONLY way to REALLY k...
PHONE CALLS VS  REAL LEADS
HERE’S HOW IT WORKS       STEP-BY-STEPStep 5:Implement a combinationof organic and pay-per-click strategies.
HERE’S HOW IT WORKS          STEP-BY-STEPOrganic:•   Search Engine Optimized Website•   Blog posting•   Video blogs•   Pro...
HERE’S HOW IT WORKS          STEP-BY-STEPPay-Per-Click•   Have the right tracking codes and    conversion codes on your we...
HERE’S HOW IT WORKS          STEP-BY-STEPStep 6:•   Track everything.•   Have a team call once per month.•   Use a team th...
HERE’S HOW IT WORKS          STEP-BY-STEPStep 7:•   Give it time.•   Nothing on the internet happens    overnight.•   Even...
PAY-PER-CLICK – IS IT WORTH IT?Yes, if you consider the following.1. It must be managed by a person or team who   knows PP...
OTHER IMPORTANT COMPONENTS     OF LEAD GENERATION1. Videos2. Blog Posts3. Social Media Accounts4. Google Places5. Avoiding...
LEAD CARE/ FOLLOW UP FAILURE So your social mediaand internet efforts are       working:How to Avoid Follow Up       Failu...
AVOIDING FOLLOW UP FAILUREA common theme:Prospect calls office, prospect put intodatabase, mailed information, speaks to s...
AVOIDING FOLLOW UP FAILURE
HERE’S WHAT REALLY  HAPPENED……• They never call back.• They have sticker shock.• Will try for 6 months to do it as a famil...
“LEAD CARE” FOR CONSUMERSLead care eliminates follow up failure byinvolving the family in the “onlinecommunication” that y...
“LEAD CARE” FOR          REFERRAL PARTNERSLead care eliminates follow up failure by involvingyour referral sources in the ...
ULTIMATE RESULTS/ NO BS
888-404-1513
george@ltcep.comvalerie@ltcep.com    888-404-1513  LTCSocialMark.com MySeniorService.com
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Home Care Leads Webinar with Valerie VanBooven- January 2012

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http://ltcsocialmark.com , 888-404-1513, Home Care Leads Webinar with Valerie VanBooven RN BSN, January 2012. Learn what it takes to generate online leads in the home care market! Youtube video replay at http://www.youtube.com/watch?v=IKJAcFuJVSQ

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Home Care Leads Webinar with Valerie VanBooven- January 2012

  1. 1. HOME CARE LEADS WEBINAR VALERIE VANBOOVEN RN BSN GEORGE NOVOSON LTCSOCIALMARK.COM
  2. 2. Agenda Learn the most costeffective way to generate online leads for your home care business.
  3. 3. STOP THE INSANITY OF INEFFECTIVE ONLINE MARKETING IN 2012Things to STOP doing in 2012:• Yellow Pages• Super Pages• Banner Ads• Bad Websites• Print Ads that have NO ROI.• Buying leads that never convert.• Letting a company who does NOT know your industry run your PPC campaign.
  4. 4. START SMART ONLINE MARKETING IN 2012Definition of smart marketing.(doing something that you can measure and know EXACTLY your ROI)Things to START doing in 2012:• Update that old website (I’ll show you what that means)• Fix your SEO. (I’ll show you how)• Start a marketing program that gives you the following: • REAL Leads exclusive to your office. • Social Media that reaches your local market. • Page 1 results on Google • Video video video • Content content content • Everything is tracked and reported FOR YOU.
  5. 5. HERE’S HOW IT WORKS STEP-BY-STEPStep 1:Take a hard look atbudget and goals for 2012Where are your currentmarketing dollars going?
  6. 6. HERE’S HOW IT WORKS STEP-BY-STEPStep 2:Look at your currentwebsite.REALLY look at it!
  7. 7. HERE’S HOW IT WORKS STEP-BY-STEPStep 3:Build a website thatCONVERTS.
  8. 8. WHAT DOES A LEAD GENERATING WEBSITE REALLY LOOK LIKE?
  9. 9. What does a lead Generating Website Really Look Like?
  10. 10. What does a lead Generating Website Really Look Like?
  11. 11. HERE’S HOW IT WORKS STEP-BY-STEPStep 4:Install tracking codes andphone numbers onwebsite.The ONLY way to REALLY know if yourprogram is working is to record every calland note “lead” vs “employment call”
  12. 12. PHONE CALLS VS REAL LEADS
  13. 13. HERE’S HOW IT WORKS STEP-BY-STEPStep 5:Implement a combinationof organic and pay-per-click strategies.
  14. 14. HERE’S HOW IT WORKS STEP-BY-STEPOrganic:• Search Engine Optimized Website• Blog posting• Video blogs• Proprietary Backlinking Strategy
  15. 15. HERE’S HOW IT WORKS STEP-BY-STEPPay-Per-Click• Have the right tracking codes and conversion codes on your website.• Use the RIGHT keywords. (not what you might expect!)• Have the RIGHT ads.
  16. 16. HERE’S HOW IT WORKS STEP-BY-STEPStep 6:• Track everything.• Have a team call once per month.• Use a team that knows your industry inside and out.• Do NOT use a generalist.
  17. 17. HERE’S HOW IT WORKS STEP-BY-STEPStep 7:• Give it time.• Nothing on the internet happens overnight.• Even PPC takes time to “gel”.• Be patient.• Be consistent.
  18. 18. PAY-PER-CLICK – IS IT WORTH IT?Yes, if you consider the following.1. It must be managed by a person or team who knows PPC backwards and forwards.2. It must not be managed by a generalist group.3. Your website must enhance the ppc campaign and work with it to increase conversions. (not just any old website will do!)4. You must be able to track and calculate conversions and leads.
  19. 19. OTHER IMPORTANT COMPONENTS OF LEAD GENERATION1. Videos2. Blog Posts3. Social Media Accounts4. Google Places5. Avoiding Follow Up Failure6. Participating at some level.7. Reporting.
  20. 20. LEAD CARE/ FOLLOW UP FAILURE So your social mediaand internet efforts are working:How to Avoid Follow Up Failure.
  21. 21. AVOIDING FOLLOW UP FAILUREA common theme:Prospect calls office, prospect put intodatabase, mailed information, speaks to someknowledgeable person in the office, asks aboutpricing, says will call back in a few days after theyhave had time to review the materials.• They never call back.• They have sticker shock.• Will try for 6 months to do it as a family. (care for an aging loved one)• Lead is lost in a sea of insanity in the office.
  22. 22. AVOIDING FOLLOW UP FAILURE
  23. 23. HERE’S WHAT REALLY HAPPENED……• They never call back.• They have sticker shock.• Will try for 6 months to do it as a family. (care for an aging loved one)• Lead is lost in a sea of insanity in the office.• Another provider took the time to put that person on their ENEWSLETTER LIST, and sent them an invitation to connect on their blog, Facebook Biz page, and more.• 6 months later, your competition is serving the client and has established trust, credibility and rapport with the family.
  24. 24. “LEAD CARE” FOR CONSUMERSLead care eliminates follow up failure byinvolving the family in the “onlinecommunication” that your companyprovides.• They are connected with you in an informative and friendly way.• You grow your fan base.• You are there when the daughter/wife/sister/niece/daughter-in- law/family needs you.
  25. 25. “LEAD CARE” FOR REFERRAL PARTNERSLead care eliminates follow up failure by involvingyour referral sources in the “onlinecommunication” that your company provides.They are connected with you in an informative andfriendly way.You grow your fan base.They stay well connected in more ways than one.
  26. 26. ULTIMATE RESULTS/ NO BS
  27. 27. 888-404-1513
  28. 28. george@ltcep.comvalerie@ltcep.com 888-404-1513 LTCSocialMark.com MySeniorService.com

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