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How to migrate your blog from Wordpress to HubSpot

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Learn how to migrate your blog from WordPress to HubSpot. We will walk through concepts such as exporting blog from WordPress, importing blog into HubSpot and learning how to set redirects to ensure you don't lose any organic traffic.

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How to migrate your blog from Wordpress to HubSpot

  1. 1. How to migrate your blog from Wordpress to HubSpot
  2. 2. Hello!I am Vu Long Tran Implementation Specialist, Services, Asia You can find me at: @vulongtran
  3. 3. Nervous? A blog migration may sound hard, but is it really?
  4. 4. 19,322HubSpot customers as of Q1 2016 You probably already know… and of course, most of our successful customers blog…
  5. 5. “ “You gain strength, courage and confidence by every experience in which you really stop to look fear in the face... Do the thing you think you cannot do” - Eleanor Roosevelt So don’t fear...
  6. 6. The blog migration process is straightforward Export Import Review
  7. 7. Export from Wordpress Import to Hubspot Review and Redirect Traffic (if needed) The blog migration process is straightforward
  8. 8. Blog migration details Export a xml file from Wordpress This will include blog post with details such as: ◇ Date of post, Category, Author, Status (Draft, Published) ◇ Images Import this xml file into HubSpot This will import the blog posts into HubSpot. Review and check blog post links This is to ensure that traffic continue to go to your blog posts. Export from Wordpress Import to Hubspot Review and Redirect Traffic (if needed)
  9. 9. Export from Wordpress Let’s export from Wordpress using WordPress’ blog export function 1
  10. 10. Use WordPress’ Blog Export function 1. Login to your WordPress.com admin (sometimes known as “WP- Admin”); 2. Navigate to Tools > Export; 3. Choose what to export; 4. I suggest you make sure you have All Content selected and press “Download Export File”; 5. You will receive a .xml file. More instructions directly available from WordPress here: http://codex.wordpress. org/Tools_Export_Screen Export from Wordpress
  11. 11. Import into HubSpot Let’s import your blog into HubSpot using the Hubspot blog importer 2
  12. 12. Use HubSpot’s Blog Import function 1. Go to your "Content Settings" and navigate to “Blog Importer” (screenshot bottom left); 2. Upload your .xml file. using the “Select Import File” button (screenshot bottom right); 3. Follow the prompts; 4. (Optional) Towards the end, you have the option to add in your email address, so that you are notified when the import is completed. More instructions directly available from the HubSpot Academy here: http://knowledge.hubspot.com/blog-user-guide-v2/how-to-import-your- wordpress-blog-posts-into-a-hubspot-cos-blog Export from Wordpress
  13. 13. Review and Redirect Traffic (if needed) Review your blog posts in HubSpot and set redirects when you’re ready 2
  14. 14. Your blog is imported in HubSpot. Now what? Well done! You have been successful in importing your blog in HubSpot. Now it’s time to review your blog with two key goals: 1. Review blog look and feel - Ensure that your blog is being presented with the look and feel that your online visitors are accustomed to; 2. Redirect traffic - Make sure you keep your organic traffic.
  15. 15. Review your blog
  16. 16. Review your blog Everything looking good? Here are some key elements to check at: LOOK AND FEEL ◇ Check whether your blog look and feel is correct ■ Is the navigation and footer bar in the right place? ■ Are the blog images loading correctly? Positioned fine? ■ etc. LINK CHECK ◇ Check the links are all working ◇ Compare link URL structure with those that you had set up in WordPress previously. This includes: ■ main blog URL and ■ blog post URLs.
  17. 17. Redirect traffic, as needed
  18. 18. Redirects are important as traffic is still going to your old website URL, so we need to ensure that traffic is guided to your new website URL structure. This helps: ◇ Website visiting usability (as users will get no dead links) ◇ SEO (Search Engine Optimisation) ranking is maintained Redirects are important
  19. 19. URL mapping redirects (COS URL Mappings) Three key ways to redirect traffic WordPress site redirects (as required) Search engine redirects
  20. 20. URL Mappings will be your most important tool on HubSpot Normally if hosted on HubSpot - Whenever you change the URL of a page or post built with HubSpot, the software automatically sets up a 301 redirect from the original URL to the updated URL. URL Mappings If hosted elsewhere - However, if your website was previously hosted on WordPress or another website provider, based on your review earlier, you may need to create or define your redirects accordingly. Add URL Mapping redirects accordingly 1. Go to your "Content Settings" and navigate to “COS URL Mapping” 2. Set up and “add URL mapping” accordingly You should follow instructions directly available from the HubSpot Academy here on how to read and set it around your website’s structure http://knowledge.hubspot.com/website-user-guide/how-to-use-the-url- mapping-tool-to-redirect-pages
  21. 21. Redirect traffic from Wordpress to HubSpot This step is only completed as required. Depending on how you have your website set up, and whether or not your are moving: ◇ your entire website from Wordpress to HubSpot’s website hosting OR ◇ if you are just moving the blog, the place where you'll need to set up the URL mappings will differ. That is, you only need to redirect traffic on WordPress if you are still planning to use WordPress to host your website. Otherwise, HubSpot will simply allow you the option to migrate and host your blog on HubSpot’s hosting servers. WordPress redirects
  22. 22. Redirect traffic from Wordpress to HubSpot For example, your website is hosted on Wordpress at www.domain.com, your old blog URLs were at www.domain.com/{rest-of-post}, and you migrate only your blog to HubSpot where it will exist at info.domain.com/blog/{rest-of-URL}. That is, your websites were: Website hosting is onWordpress at www.domain.com Blog is hosted at www.domain.com/{rest-of-post} Now you plan on migrating only your HubSpot, so: Website hosting is still the same as above. Blog is hosted at info.domain.com/blog/{rest-of-URL} Because the old blog URLs were at www.domain.com and the rest of the content of your website (other than the blog content that you migrated) is still hosted on Wordpress, you have to set up the URL mappings in Wordpress. Why? That's because traffic to www.domain.com (your old blog post URL) is directed to Wordpress, so it is only Wordpress that is able to redirect the traffic to the new blog post URL, which is to say "actually, the traffic you expected to find here lives at this new URL instead." WordPress redirects
  23. 23. Okay got that, now how do I set up these redirects on WordPress? WordPress has quite a few redirect plugins that you explore and use for your redirecting needs. We have found that HubSpot users have found success in setting up these URL Mappings in Wordpress using a Wordpress plugin called Eggplant 301 Redirects. Setting up 301 redirect is your goal Whichever WordPress plugin you do decide to use. The key here would be to make sure you are using a 301 redirect. As this is a permanent redirect that will be set up so that any remaining traffic to your old hosting server will find it’s way to the new server. This will also inform search engines crawlers indexing your website that you site has moved. Only follow these steps once you are happy and ready with where you are directing your traffic. Since completing this step will immediately send traffic to your new site location. WordPress redirects
  24. 24. Depending on what you have opted to have hosted on HubSpot and how you had your website, blogs and landing pages set up previously. You may need to tell search engines that your links have changed. Only follow these steps once you are happy and ready with where you are directing your traffic. Since completing this step will immediately send traffic to your new site location. You can tell Google directly via their Google Webmasters Console that:. Search Engine redirects Your links have changed Go to Google Webmasters Console and tell them that your website has changed links. That way traffic is redirected at the “search engine” level. Use the Change of Address redirect tool that Google offers A change of address notification helps you manage the transition needed by Google to index your new URLs at the new address, while minimizing impact to your current ranking in Google Search results. This updated index status remains in effect for 180 days, by which time Googlebot will have crawled and indexed the pages at the new address. That they should index pages from your website If you haven’t done it already, submit your sitemap so that you can tell Google directly which pages you want them to index on their search engine, and they will review and index accordingly. This is an easy process as your sitemap is hosted at YourWebsite.com/sitemap.xml, where “sitemap.xml” will be the default alias at HubSpot. Read instructions onhow to submit your sitemap from Google
  25. 25. Tools to help after you set your redirects Here are some tools to help you confirm that your redirects work fine. Check out these free link checking tools: ◇ W3 Link checker - http://validator.w3.org/checklink ◇ Xenu link checker - http://tech.dejavuguides. com/2015/12/how-to-find-broken-links-on-your-site. html ◇ Wummel linkchecker - http://wummel.github. io/linkchecker/
  26. 26. If you were collecting email addresses on your WordPress site, you’d want to configure your forms and RSS emails in HubSpot. Here are the three steps to set this up in HubSpot: Don’t forget your RSS blog subscribers 3. Publish RSS emails Customize and publish the RSS emails in HubSpot. 2. Configure subscription options Configure your subscription options within the blogs settings. 1. Configure subscription notification settings Configure subscription notification settings within your contacts' contact properties. Special thanks to SmartBugMedia for highlighting this so easily missed step!
  27. 27. Let’s recap
  28. 28. Blog migration details Export a xml file from Wordpress This will include blog post with details such as: ◇ Date of post, Category, Author, Status (Draft, Published) ◇ Images Import this xml file into HubSpot This will import the blog posts into HubSpot. Review and check blog post links This is to ensure that traffic continue to go to your blog posts. Export from Wordpress Import to Hubspot Review and Redirect Traffic (if needed)
  29. 29. URL mapping redirects (COS URL Mappings) Three key ways to redirect traffic WordPress site redirects (as needed) Search engine redirects
  30. 30. Next steps Congratulations now you have reviewed the key process to importing your blog into HubSpot. Here are some additional resources to further help you with your blog migration. How to import your WordPress blog posts into a HubSpot COS blog http://knowledge.hubspot.com/blog-user-guide- v2/how-to-import-your-wordpress-blog-posts-into- a-hubspot-cos-blog How do I change the root URL of my COS blog? http://knowledge.hubspot. com/articles/kcs_article/cos-blog/how-do-i- change-the-root-url-of-my-cos-blog WordPress vs Hubspot, how is HubSpot different from WordPress http://www.hubspot.com/products/faq/hubspot-vs- wordpress-cms How to use the URL mapping tool to redirect pages http://knowledge.hubspot. com/articles/kcs_article/cos-general/how-do-i-set-up- a-flexible-pattern-url-mapping Why did HubSpot reset the social sharing counters on my imported Wordpress blog posts? http://knowledge.hubspot. com/articles/kcs_article/cos-blog/why-did-hubspot- reset-the-social-sharing-counters-on-my-imported- wordpress-blog-posts
  31. 31. Thanks! Any questions? You can find me at: ◇ @vulongtran
  32. 32. Credits Special thanks to all the people who made and released these awesome resources for free: ◇ Presentation template by SlidesCarnival ◇ Photographs by Unsplash

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