CREATE INTERNATIONALMARKETING OPPORTUNITIES
BUILDING YOUR MARKETING        VEHICLE
A     B    SUCCESS
PARTS OF A DIGITAL           MARKETING VEHICLED ire ctory Lis tings S e arch M arke ting                                  ...
DIGITAL MARKETING                  VEHICLE You ne e d to h ave a good u nd e rs tand ing of you r  b u s ine s s goals an...
BECOME AN         INTERNATIONAL SPYO P E N IN G TH E D O O R S F O R O P P O R TU N ITY
ITC
RESEARCH AUDIENCE F ind wh e re you r targe t au d ie nce is and  le arn h ow to conne ct to th e m . U s e tools like  L...
LANGUAGESS p e ak th e local langu age and m ake s u re th at ke y are as ofyou r m arke ting ve h icle are trans late d c...
SOCIAL MEDIA HIGHLIGHT CUSTOMERS You r p ote ntial cu s tom e rs want to  s e e h ow you inte ract with you r cu rre nt c...
SOCIAL MEDIA GROUPS Be com e an influ e ntial p art of an active Linke d In grou p (s )  in you r m arke t or cre ate you...
SOCIAL MEDIA
SOCIAL MEDIA
SEARCH OPTIMIZATION SEO R e s e arch s e arch p h ras e s on an  inte rnational le ve l b y u s ing G oogle ’ s  Ad word ...
SEARCH MARKETING DEMOGRAPHICS You h ave th e ab ility to ch oos e  wh ich ad s are s h own to p ote ntial cu s tom e rs  ...
EMAIL THE RIGHT SERVICE F ind an e m ail s e rvice th at le ts  you cre ate you r own te m p late s , p e rs onalize you ...
SNIPER MARKETING
MEASURED SUCCESS Th ink of you r m arke ting as h it or m is s  ins te ad of p as s or fail P lan for m e as u re m e nt...
MEASURED SUCCESSTh e m aj ority s e rvice s d is cu s s e d h ave th e ir ownanalytics . Be s u re to u nd e rs tand h ow ...
MEASURED SUCCESS               Location If you d on’ t know           wh e re you r       cu s tom e rs are   com ing from...
MEASURED SUCCESS         Referral PagesK e e p track of wh ich  are as of you r we b         p re s e nce are working and ...
MEASURED SUCCESS            Visitor Flow       P rovid ing you rcu s tom e rs with th e conte nt th e y crave  th rou gh y...
MEASURED SUCCESS           Pages VisitedYou r cu s tom e rs are     s p e nd ing m ore      tim e on ce rtain p age s th a...
CREATING INTERNATIONAL    MARKETING OPPORTUNITIES   BUILD YOUR        CREATE YOUR    MEASURE YOURMARKETING VEHICLE   OPPOR...
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
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Inbound marketingpres

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Inbound marketingpres

  1. 1. CREATE INTERNATIONALMARKETING OPPORTUNITIES
  2. 2. BUILDING YOUR MARKETING VEHICLE
  3. 3. A B SUCCESS
  4. 4. PARTS OF A DIGITAL MARKETING VEHICLED ire ctory Lis tings S e arch M arke ting S ocial M e d ia S e arch O p tim ization Analytics E m ail Lis ts We b s ite C onte nt M arke ting
  5. 5. DIGITAL MARKETING VEHICLE You ne e d to h ave a good u nd e rs tand ing of you r b u s ine s s goals and d ire ction in ord e r to b u ild a p rop e r and e ffe ctive m arke ting ve h icle A p rop e rly b u ilt m arke ting ve h icle form s a s olid fou nd ation for s u cce s s fu l m arke ting cam p aigns E valu ate you r e xis ting m arke ting ve h icle to u nd e rs tand wh e re you are s trong, we ak, and id e ntifying wh at are as ne e d to b e b u ilt u p
  6. 6. BECOME AN INTERNATIONAL SPYO P E N IN G TH E D O O R S F O R O P P O R TU N ITY
  7. 7. ITC
  8. 8. RESEARCH AUDIENCE F ind wh e re you r targe t au d ie nce is and le arn h ow to conne ct to th e m . U s e tools like Linke d In, X ing, p op u lar foru m s , and inte rnational trad e d ire ctorie s . U nd e rs tand th e cu ltu re s and s e ns ib ilitie s of you r targe te d m arke t. INTERNATIONAL LANDSCAPE Le arn ab ou t th e inte rnational land s cap e you ’ ll b e focu s ing on and th e competition in you r ind u s try CHOOSE HOW YOU FIT IN D e ve lop h ow you r b u s ine s s “ fits ” with in you r ch os e n re gions to d e cid e wh e th e r you r m arke ting ap p roach will b e d ire ct or
  9. 9. LANGUAGESS p e ak th e local langu age and m ake s u re th at ke y are as ofyou r m arke ting ve h icle are trans late d corre ctly to e ffe ctive lycom m u nicate you r m e s s age . E s p e cially in th e followingare as : WEBSITE EMAIL SOCIAL MEDIAMESSAGE Be s u re you r tone and conte nt re s onate s withyou r targe te d au d ie nce .
  10. 10. SOCIAL MEDIA HIGHLIGHT CUSTOMERS You r p ote ntial cu s tom e rs want to s e e h ow you inte ract with you r cu rre nt cu s tom e rs . H igh ligh t th e m to s h ow e ve ryone h ow m u ch you r cu s tom e rs love you r b u s ine s s . BUILD TRUST S ocial m e d ia p rovid e s you r cu s tom e rs with an ins id e vie w of you r b u s ine s s - wh ich b u ild s tru s t, e ngage m e nt, and m ore s ale s . ASK QUESTIONS G row you r b u s ine s s , s e rvice s , and offe rings b y as king you r ne twork wh at th e y want to s e e from you . Wh o is b e tte r to as k th an you r cu s tom e rs ?
  11. 11. SOCIAL MEDIA GROUPS Be com e an influ e ntial p art of an active Linke d In grou p (s ) in you r m arke t or cre ate you r own. ANSWERS S p e nd s om e tim e e ach we e k ans we ring qu e s tions in you r m arke t/ u s try and p rod u ce le ad s b as e d on you r e xp e rtis e . ind 1 h ou r a we e k goe s a long way. ADVANCED SEARCH G e t in tou ch with th e e xact p e op le you ’ re going afte r. You can s e arch b y ind u s try, ke yword s , com p any, and title to m e ntion a fe w. PERSONALIZE YOUR MESSAGES O nce you find le ad s , m e s s age th e m . Th e b e s t way to e lim inate any walls , is to conne ct with th e m on as m any p e rs onal le ve ls as p os s ib le . D ive into th e ir p e rs onal p rofile to find th e im p ortant top ics to conne ct on.
  12. 12. SOCIAL MEDIA
  13. 13. SOCIAL MEDIA
  14. 14. SEARCH OPTIMIZATION SEO R e s e arch s e arch p h ras e s on an inte rnational le ve l b y u s ing G oogle ’ s Ad word s ke yword tool. It’ s fre e ! h ttp s :/ ad word s .google .com / Targe ting/ xp lore r?_ _ c= 1 000000000&_ _ u = 1 000000000&_ _ o= kt&id e aR e qu e s tTyp e = / o/ E SEARCH ENGINES AND DIRECTORY LISTINGS Be com e fam iliar with u s e u tilize local s e arch e ngine s and d ire ctorie s TOP LEVEL DOMAIN Localize you r we b p re s e nce .
  15. 15. SEARCH MARKETING DEMOGRAPHICS You h ave th e ab ility to ch oos e wh ich ad s are s h own to p ote ntial cu s tom e rs b as e d on th e ir location. F ine ly tu ne you r d e m ograp h ics and you r b u d ge t will th ank you . ANALYZE M onitor you r analytics re ligiou s ly. Th e y ch ange b as e d on th e cu rre nt com p e tition and th e am ou nt of s e arch e s com p le te d re late d to you s e arch p h ras e s . TARGETED ADS Ad ve rtis e to you r s p e cific au d ie nce th rou gh inte rne t, s e arch , and s ocial
  16. 16. EMAIL THE RIGHT SERVICE F ind an e m ail s e rvice th at le ts you cre ate you r own te m p late s , p e rs onalize you r e m ails , au tom ate you r lis ts . SEGMENT YOUR LISTS Targe t you r cam p aigns b y s e gm e nting you r lis ts b as e d on cou ntry and th e n b y any oth e r ind u s try re late d b u s ine s s cate gory
  17. 17. SNIPER MARKETING
  18. 18. MEASURED SUCCESS Th ink of you r m arke ting as h it or m is s ins te ad of p as s or fail P lan for m e as u re m e nt b e fore d oing any kind of m arke ting Analyze wh y you r “ m is s e s ” d id not ach ie ve you r goals s o you can m ake th e ne ce s s ary ad j s tm e nts u Analyze you r “ h its ” s o you can continu e
  19. 19. MEASURED SUCCESSTh e m aj ority s e rvice s d is cu s s e d h ave th e ir ownanalytics . Be s u re to u nd e rs tand h ow to u s eth e m to you r ad vantage : SEARCH EMAIL SOCIAL MEDIA ENGINGESPAID SERVICES Th e re are s e ve ral oth e r p aid we b s e rvice syou can u s e th at cons olid ate s ocial m e d ia and oth e ranalytics s u ch as H i5, R ad ian6, and H oots u ite to nam e afe w.
  20. 20. MEASURED SUCCESS Location If you d on’ t know wh e re you r cu s tom e rs are com ing from h owwill you know wh e re to focu s you r e fforts ?
  21. 21. MEASURED SUCCESS Referral PagesK e e p track of wh ich are as of you r we b p re s e nce are working and wh ichare n’ t. S p e nd you r tim e m aintaining and growing th e s e traffic s ou rce s .
  22. 22. MEASURED SUCCESS Visitor Flow P rovid ing you rcu s tom e rs with th e conte nt th e y crave th rou gh you r we b p re s e nce can only b e im p rove d if you know wh at p age syou r cu s tom e rs arenavigating th rou gh .
  23. 23. MEASURED SUCCESS Pages VisitedYou r cu s tom e rs are s p e nd ing m ore tim e on ce rtain p age s th an oth e rs . Take ad vantage of knowing e xactly wh at th os e p age s are .
  24. 24. CREATING INTERNATIONAL MARKETING OPPORTUNITIES BUILD YOUR CREATE YOUR MEASURE YOURMARKETING VEHICLE OPPORTUNITIES SUCCESS

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