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THE AGE OF CO-CREATION: ASIA's RISING ROLE IN THE PARTICIPATION CULTURE
This is part of the 2008 study by the Young Change Agents of Bates Asia. The whole study was designed to give young employees of Bates across Asia an open mic to voice their observations on the rising trend of "co-creation" and predict/foresee its implications in their markets. And this presentation focuses on the Philippines, with additional slides that were cut in the streamlining of the original report.
Five years hence, some foreseen implications have become reality:
1. That the power of media will shift from the traditional to the indipendent - ex. Rappler.com
2. That public opinion will not be shaped by traditional columnists, rather by bloggers and Social media mavens - ex. Bayan Mo I-patrol Mo
3. That a new creative class will rise: welcome the Fliptoppers on YouTube, online artists, creative entrepreneurs
4. That there will be demand for young Digital experts in business organizations
And the biggest prediction of them all:
"As more minds become more open to the possibilities introduced by the Internet, more people, without leadership or structure of an organization, will create and co-create content, ideas, opinions and trends that will challenge the status quo."
And in 2011-2012, we have the Arab Spring, WikiLeaks and the rise of Anonymous.
The next mission - to find or direct order in this growing complexity.