7 Reasons Video Messages Will Transform Customer Engagement
7 Reasons Video Messaging WillTransform Customer Engagement
1. Ultra-empowered Customers.“To come out on top in thisrevolution, business leadersmust find ways to enablefrontline teams to delightcustomers.”The Ultimate Question 2.0: How NetPromoter Companies Thrive in a Customer-Driven World
2. We are drowning in email. We touch 115 emails a day. And rising. Radicati Group34% of them are commercial.That’s 2x since 2005.Merkle Inc.
3. Everyone knows video converts.52% of consumers Zappos sees up towho watch online 30% sales increasesvideos say this makes for productsthem more confident accompanied byabout purchases. video.Invodo Video-Commerce.orgConsumers who view Onlineshoes.comproduct video on achieved 45% higherStacksandstacks.com conversion rates forare 144% more likely to products featuringadd that product totheir car. videoInternet Retailer Liveclicker.com
4. Video messages also convert.In an internal A/B test (n=421) vsnaprecipients completed a survey 41% morethan email recipients who were asked totake the same action.In two more tests by independentcompanies, the lift in action rate for vsnaprecipients was 33% and 38% respectively.Source: Vsnap customer pilots
5. And video messages drive social. When Warby Parker tweets short video responses to customer questions, they generate an 850% increase in Twitter followers. Source: National Retail Federation 2012 Conference & Expo
6. New Devices = New Behaviors.350M workers with smartphones by 2016.The majority of tablet owners now watch videoon their device at least once a month.Mobile video viewing is expected to be 70% ofmobile data traffic by 2016.
7. Enterprise buyers.“This tool aligns perfectly with ourcommitment to making sure that students feelsupported.” Joseph Gagnon, President Penn Foster College
About VsnapVsnap is a simple video messaging system for businesses that wantto make customers feel special. We make it easy to record, share andmeasure short video messages as a more personal alternative toemail or other text communication.You can record vsnaps on Apple & Android devices, or on anycomputer with a webcam and an internet connection. Vsnap isintegrated with Twitter, LinkedIn and Dropbox to expand yourcapabilities. Sign up for a free account.Twitter: @VsnapEmail: email@example.com