7 Reasons Video Messaging WillTransform Customer Engagement
1. Ultra-empowered Customers.“To come out on top in thisrevolution, business leadersmust find ways to enablefrontline team...
2. We are drowning in email.                 We touch 115                 emails a day. And                 rising.       ...
3. Everyone knows video converts.52% of consumers          Zappos sees up towho watch online          30% sales increasesv...
4. Video messages also convert.In an internal A/B test (n=421) vsnaprecipients completed a survey 41% morethan email recip...
5. And video messages drive social.      When Warby Parker tweets short      video responses to customer      questions, t...
6. New Devices = New Behaviors.350M workers with smartphones by 2016.The majority of tablet owners now watch videoon their...
7. Enterprise buyers.“This tool aligns perfectly with ourcommitment to making sure that students feelsupported.”          ...
About VsnapVsnap is a simple video messaging system for businesses that wantto make customers feel special. We make it eas...
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7 Reasons Video Messages Will Transform Customer Engagement

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7 Reasons Video Messages Will Transform Customer Engagement

  1. 1. 7 Reasons Video Messaging WillTransform Customer Engagement
  2. 2. 1. Ultra-empowered Customers.“To come out on top in thisrevolution, business leadersmust find ways to enablefrontline teams to delightcustomers.”The Ultimate Question 2.0: How NetPromoter Companies Thrive in a Customer-Driven World
  3. 3. 2. We are drowning in email. We touch 115 emails a day. And rising. Radicati Group34% of them are commercial.That’s 2x since 2005.Merkle Inc.
  4. 4. 3. Everyone knows video converts.52% of consumers Zappos sees up towho watch online 30% sales increasesvideos say this makes for productsthem more confident accompanied byabout purchases. video.Invodo Video-Commerce.orgConsumers who view Onlineshoes.comproduct video on achieved 45% higherStacksandstacks.com conversion rates forare 144% more likely to products featuringadd that product totheir car. videoInternet Retailer Liveclicker.com
  5. 5. 4. Video messages also convert.In an internal A/B test (n=421) vsnaprecipients completed a survey 41% morethan email recipients who were asked totake the same action.In two more tests by independentcompanies, the lift in action rate for vsnaprecipients was 33% and 38% respectively.Source: Vsnap customer pilots
  6. 6. 5. And video messages drive social. When Warby Parker tweets short video responses to customer questions, they generate an 850% increase in Twitter followers. Source: National Retail Federation 2012 Conference & Expo
  7. 7. 6. New Devices = New Behaviors.350M workers with smartphones by 2016.The majority of tablet owners now watch videoon their device at least once a month.Mobile video viewing is expected to be 70% ofmobile data traffic by 2016.
  8. 8. 7. Enterprise buyers.“This tool aligns perfectly with ourcommitment to making sure that students feelsupported.” Joseph Gagnon, President Penn Foster College
  9. 9. About VsnapVsnap is a simple video messaging system for businesses that wantto make customers feel special. We make it easy to record, share andmeasure short video messages as a more personal alternative toemail or other text communication.You can record vsnaps on Apple & Android devices, or on anycomputer with a webcam and an internet connection. Vsnap isintegrated with Twitter, LinkedIn and Dropbox to expand yourcapabilities. Sign up for a free account.Twitter: @VsnapEmail: info@vsnap.com

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