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Public Relations Officer Certification

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Public relation primarily involves building relationships between an organization and its key audiences. Public relations is a management function that helps evaluate public relations, identify and match the policies and procedures of an individual or an organisation with the public interest and work towards generating public awareness and understanding. A Public Relation Officer represents the organization and is involved in activities such as image building, goodwill creation and making people aware of the policies and procedures of the organization etc.

http://www.vskills.in/certification/Certified-Public-Relations-Officer

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Public Relations Officer Certification

  1. 1. Certified Public Relation Officer VS-1043
  2. 2. Certified Public Relation Officer www.vskills.in CertifiedCertifiedCertifiedCertified Public Relation OfficerPublic Relation OfficerPublic Relation OfficerPublic Relation Officer Certification CodeCertification CodeCertification CodeCertification Code VS-1043 Public relation primarily involves building relationships between an organization and its key audiences. Public relations is a management function that helps evaluate public relations, identify and match the policies and procedures of an individual or an organisation with the public interest and work towards generating public awareness and understanding. A Public Relation Officer represents the organization and is involved in activities such as image building, goodwill creation and making people aware of the policies and procedures of the organization etc. Why should one take this certification?Why should one take this certification?Why should one take this certification?Why should one take this certification? Vskills Certification in Public Relations is for those candidates looking for opportunities in this sector catering to wide variety of services. The Certification focuses on developing public relation strategy and tactical requirement of the profession. Vskills certification significantly adds value to the candidates profile and helps in assessing the skills for performance betterment. Who will benefit from taking this certification?Who will benefit from taking this certification?Who will benefit from taking this certification?Who will benefit from taking this certification? Vskills Certifications on Public Relation is for media relations professionals, government public relations officers, practicing public relations professionals, public relations practitioners and corporate communicators. Test Details:Test Details:Test Details:Test Details: • Duration:Duration:Duration:Duration: 60 minutes • No. of questions:No. of questions:No. of questions:No. of questions: 50 • Maximum marks:Maximum marks:Maximum marks:Maximum marks: 50, Passing marks: 25 (50%); There is no negative marking in this module. Fee Structure:Fee Structure:Fee Structure:Fee Structure: Rs. 4,000/- (Includes all taxes) Companies that hireCompanies that hireCompanies that hireCompanies that hire VskillsVskillsVskillsVskills CertifiedCertifiedCertifiedCertified Public Relations OfficerPublic Relations OfficerPublic Relations OfficerPublic Relations Officer Vskills Certified Public Relations Officer finds employment in big or small companies as a PR personnel. There is a shortage of skilled professionals in this field and companies are in a constant look out of people well acquainted with the work culture and the processes involved.
  3. 3. Certified Public Relation Officer www.vskills.in Table of Content 1.1.1.1. Understanding Public Relations as a disciplineUnderstanding Public Relations as a disciplineUnderstanding Public Relations as a disciplineUnderstanding Public Relations as a discipline 1.1 Rationale for Public Relations 1.2 Community and Public Relations 1.3 Implications of Public Relations 1.4 Interpersonal Communication and Public Relations 1.5 Public Relations Field Dynamics 1.6 Public Relations Historical and Social Role 2.2.2.2. Public Relations Principle and PracticesPublic Relations Principle and PracticesPublic Relations Principle and PracticesPublic Relations Principle and Practices 2.1 Public Relations Functions and Key Processes 2.2 Relationship between Public Relations and Marketing 2.3 Public Relations Law 2.4 Integrated Planning and Evaluation 2.5 Public Relations and Conflict Resolution 3.3.3.3. Reputation, image and Impression ManagementReputation, image and Impression ManagementReputation, image and Impression ManagementReputation, image and Impression Management 3.1 Perspective on Reputation Management - Concepts and Practices 3.2 Impression Management 4.4.4.4. Public Relations EthicsPublic Relations EthicsPublic Relations EthicsPublic Relations Ethics 4.1 Educating Practitioners 4.2 Social Responsibility 4.3 Public Relations Ethics - Theory and Practice 4.4 Applicable instruments to Public Relations 5.5.5.5. Public Relations Risks and IssuesPublic Relations Risks and IssuesPublic Relations Risks and IssuesPublic Relations Risks and Issues 5.1 Political Issues 5.2 Economic Issues 5.3 Socio-cultural Issues 5.4 Technical Issues 5.5 Legal Issues 6.6.6.6. Communication Crisis and Relationship BuildingCommunication Crisis and Relationship BuildingCommunication Crisis and Relationship BuildingCommunication Crisis and Relationship Building 6.1 Critical Thinking Skills for Reading and Writing 6.2 Strategic Planning and Communication Practices 6.3 Communication Crisis Management 6.4 Image Restoration 6.5 Relationships within Communities
  4. 4. Certified Public Relation Officer www.vskills.in Course OutlineCourse OutlineCourse OutlineCourse Outline Understanding Public Relations as a disciplineUnderstanding Public Relations as a disciplineUnderstanding Public Relations as a disciplineUnderstanding Public Relations as a discipline Explains the rationale behind maintaining Public Relations Explains the relationship between Community and Public Relations Illustrates the implications and benefits of having good Public Relations in the society Explains the process of Interpersonal Communication and explains its relation with Public Relations Explains the concept of Public Relations Field Dynamics and its application Explains Historical and Social Role of Public Relations in a society Public Relations Principle and PracticesPublic Relations Principle and PracticesPublic Relations Principle and PracticesPublic Relations Principle and Practices Explains Public Relations Functions and Key Processes Explains the concept and relationship between Public Relations and Marketing Describes Public Relations Law Describes the concept and importance of Integrated Planning and Evaluation Explains the process of Public Relations and Conflict Resolution Reputation, image and Impression ManagementReputation, image and Impression ManagementReputation, image and Impression ManagementReputation, image and Impression Management Explains the outlook on Reputation Management - Concepts and Practices Describes the concept of Impression Management – Its key concepts and benefits Public Relations EthicsPublic Relations EthicsPublic Relations EthicsPublic Relations Ethics Understand and educate the practitioners Understand the Social Responsibility in a country Understanding Public Relations Ethics - Theory and Practice Explains the various instruments applicable to Public Relations Public Relations Risks and IssuesPublic Relations Risks and IssuesPublic Relations Risks and IssuesPublic Relations Risks and Issues Explains the Political Issues faced Explains the Economic Issues faced Explains the Socio-cultural Issues faced Explains the Technical Issues faced Explains the Legal Issues faced Communication Crisis and Relationship BuildingCommunication Crisis and Relationship BuildingCommunication Crisis and Relationship BuildingCommunication Crisis and Relationship Building Explains the importance of Critical Thinking Skills for Reading and Writing and encourage for betterment Understand and incorporate Strategic Planning and Communication Practices Understand Communication Crisis Management Understand the process of Image Restoration Explains the Relationships within Communities
  5. 5. Certified Public Relation Officer www.vskills.in Sample QuestionsSample QuestionsSample QuestionsSample Questions 1.1.1.1. The Code of Professional Conduct has been drawn up by theThe Code of Professional Conduct has been drawn up by theThe Code of Professional Conduct has been drawn up by theThe Code of Professional Conduct has been drawn up by the ________________________________________________ totototo set down standards which will, it is hoset down standards which will, it is hoset down standards which will, it is hoset down standards which will, it is hoped, make for good relationships andped, make for good relationships andped, make for good relationships andped, make for good relationships and reputable business dealing by public relations practitionersreputable business dealing by public relations practitionersreputable business dealing by public relations practitionersreputable business dealing by public relations practitioners. A. Institute of Public Relations B. Indian Institute of Public Relations C. Intellectual Institute of Public Relations D. None of the above 2.2.2.2. One must cOne must cOne must cOne must cononononduct his or her professional activities with proper regard to theduct his or her professional activities with proper regard to theduct his or her professional activities with proper regard to theduct his or her professional activities with proper regard to the ____________.____________.____________.____________. A. Personal Interest B. Public Interest C. Private Interest D. Company Interest 3.3.3.3. The publication of a statement which exposes a person to hatred, ridicule orThe publication of a statement which exposes a person to hatred, ridicule orThe publication of a statement which exposes a person to hatred, ridicule orThe publication of a statement which exposes a person to hatred, ridicule or contempt or ccontempt or ccontempt or ccontempt or causes them to be shunned or avoided by rightauses them to be shunned or avoided by rightauses them to be shunned or avoided by rightauses them to be shunned or avoided by right----thinking members ofthinking members ofthinking members ofthinking members of society generally is called ________________.society generally is called ________________.society generally is called ________________.society generally is called ________________. A. Denigration B. Contemplation C. Defamation D. None of the above 4.4.4.4. A consultancy usually works to one person in the organization called tA consultancy usually works to one person in the organization called tA consultancy usually works to one person in the organization called tA consultancy usually works to one person in the organization called thehehehe ____________________________________.... A. HR executive B. Manager C. Liaison Officer D. All of the above 5.5.5.5. Conferences are a good method of __________ communication.Conferences are a good method of __________ communication.Conferences are a good method of __________ communication.Conferences are a good method of __________ communication. A. Direct B. Indirect C. Both of the above D. None of the above Answers: 1 (A), 2 (B), 3 (C), 4 (C), 5 (A)

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