inbound marketing certification

309 views

Published on

Vskills certification for Inbound Marketing assesses the candidate as per the company’s need for inbound marketing processes. The certification tests the candidates on various areas in consumer engagements, audience aggregation and conversion optimization.

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
309
On SlideShare
0
From Embeds
0
Number of Embeds
18
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

inbound marketing certification

  1. 1. Certified Inbound Marketing Professional VS-1102
  2. 2. Certified Inbound Marketing Professional www.vskills.in CCCCertifiedertifiedertifiedertified Inbound Marketing ProfessionalInbound Marketing ProfessionalInbound Marketing ProfessionalInbound Marketing Professional Certification CodeCertification CodeCertification CodeCertification Code VS-1102 Vskills certification for Inbound Marketing assesses the candidate as per the company’s need for inbound marketing processes. The certification tests the candidates on various areas in consumer engagements, audience aggregation and conversion optimization. Why should one take this certification?Why should one take this certification?Why should one take this certification?Why should one take this certification? This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression. Earning Vskills Inbound Marketing Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential. Who will benefit from taking this certification?Who will benefit from taking this certification?Who will benefit from taking this certification?Who will benefit from taking this certification? Job seekers looking to find employment in Banks, MNCs, Corporates, marketing companies and marketing departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification. An individual can also start a debt recovery agency of own and be self-employed. Test DetailsTest DetailsTest DetailsTest Details • Duration:Duration:Duration:Duration: 60 minutes • No. of questions:No. of questions:No. of questions:No. of questions: 50 • Maximum marks:Maximum marks:Maximum marks:Maximum marks: 50, Passing marks: 25 (50%) There is no negative marking in this module. Fee StructureFee StructureFee StructureFee Structure Rs. 4,944/- (Includes all taxes) ComComComCompanies that hire Vskillspanies that hire Vskillspanies that hire Vskillspanies that hire Vskills Inbound Marketing ProfessionalInbound Marketing ProfessionalInbound Marketing ProfessionalInbound Marketing Professional Inbound Marketing Professionals are in great demand. Companies specializing in marketing sector are constantly hiring skilled professionals. Various public and private companies also need inbound marketing professional for their marketing departments.
  3. 3. Certified Inbound Marketing Professional www.vskills.in Table of ContentTable of ContentTable of ContentTable of Contentssss 1.1.1.1. Engagement Magnets: A way to multiply results from existing reachEngagement Magnets: A way to multiply results from existing reachEngagement Magnets: A way to multiply results from existing reachEngagement Magnets: A way to multiply results from existing reach 1.1 Introduction to Engagement Magnets 1.2 Content based engagement magnets: guides, case studies, webinars 1.3 Tool based engagement magnets: audits, strategy toolkits, worksheets 2.2.2.2. Audience Aggregation for Demand GenerationAudience Aggregation for Demand GenerationAudience Aggregation for Demand GenerationAudience Aggregation for Demand Generation 2.1 Importance of Audience Aggregation 2.2 Using Email lists for Audience Aggregation 2.3 Marketing patterns to grow email lists 3.3.3.3. Conversion OptimizationConversion OptimizationConversion OptimizationConversion Optimization 3.1 Understanding the buyer’s psyche 3.2 Designing user flows across your website, emails and other touchpoints 3.3 The framework for online persuasion for lead generation & sales 3.4 Visualizing micro funnels to track buyers through the purchase process 3.5 Landing page optimization & A/B testing 4.4.4.4. Lifecycle Emails & Lead NurturingLifecycle Emails & Lead NurturingLifecycle Emails & Lead NurturingLifecycle Emails & Lead Nurturing 4.1 Identifying stages in buyer’s lifecycle to make leads sales-ready 4.2 Designing lifecycle emails & website customizations 4.3 Drip email marketing for lead nurturing
  4. 4. Certified Inbound Marketing Professional www.vskills.in Course OutlineCourse OutlineCourse OutlineCourse Outline Engagement MagEngagement MagEngagement MagEngagement Magnets: A way to multiply results from existing reachnets: A way to multiply results from existing reachnets: A way to multiply results from existing reachnets: A way to multiply results from existing reach Introduction to Engagement Magnets Content based engagement magnets: guides, case studies, webinars Tool based engagement magnets: audits, strategy toolkits, worksheets Audience Aggregation for Demand GeAudience Aggregation for Demand GeAudience Aggregation for Demand GeAudience Aggregation for Demand Generationnerationnerationneration Importance of Audience Aggregation Using Email lists for Audience Aggregation Marketing patterns to grow email lists Conversion OptimizationConversion OptimizationConversion OptimizationConversion Optimization Understanding the buyer’s psyche Designing user flows across your website, emails and other touchpoints The framework for online persuasion for lead generation & sales Visualizing micro funnels to track buyers through the purchase process Landing page optimization & A/B testing Lifecycle Emails & Lead NurturingLifecycle Emails & Lead NurturingLifecycle Emails & Lead NurturingLifecycle Emails & Lead Nurturing Identifying stages in buyer’s lifecycle to make leads sales-ready Designing lifecycle emails & website customizations Drip email marketing for lead nurturing
  5. 5. Certified Inbound Marketing Professional www.vskills.in

×