SoMeExam1_Facebook

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SoMeExam1_Facebook

  1. 1. Facebook<br />The World of Social Media<br />
  2. 2. Facebook facts<br />Created in 2004<br />Began as a website for Harvard University <br />Expanded to other universities <br />Available to general public in 2008<br />FB began to advertise through their website<br />500 million active users worldwide <br />Net worth of $50 billion <br />
  3. 3. Accomplishments <br />Translation of text<br />Mobile phone apps <br />Accounts for 40% of all social media traffic <br />
  4. 4. What can Facebook do for your company?<br />Reaching a larger audience<br />Save advertising costs <br />56% of Fortune 500 companies have established “pages” on Facebook <br />71% of fast growing companies <br />
  5. 5.
  6. 6. Advantages of Implementation<br />Lower cost than conventional advertising <br />Banner ads 252% more expensive <br />Increased brand awareness and exposure <br />Availability of compliments and complaints <br />
  7. 7. Disadvantages of Implementation<br />Time consuming <br />Training new employee<br />Advertising clutter <br />Too many ads<br />Seen as irrelevant<br />
  8. 8. In conclusion…<br />Facebook remains a growing company <br />Fortune 500 companies already use Facebook<br />#1 social media website<br />Most users <br />Age range of users is 18-54<br />Saving costs <br />Opportunity for consumers to comment on your brand <br />
  9. 9. References <br />Hepburn, Aden. "Facebook: Facts, Figures & Statistics For 2010 | Digital Buzz Blog." Digital Buzz Blog | Digital Campaigns, Online Marketing, Social & More. Web. 17 Feb. 2011. <http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/>.<br />Yin, Sara. "Report: Facebook Worth $50B After Goldman Sachs Investment | News & Opinion | PCMag.com." Technology Product Reviews, News, Prices & Downloads | PCMag.com | PC Magazine. Web. 17 Feb. 2011. <http://www.pcmag.com/article2/0,2817,2374987,00.asp><br />Reed, Frank. "Facebook Has Over 40% of Social Media Traffic." Internet Marketing News | Marketing Pilgrim. Web. 17 Feb. 2011. <http://www.marketingpilgrim.com/2010/04/facebook-has-over-40-of-social-media-traffic.html>.<br />McNaughton, Marissa. "71 Percent of Fastest-Growing U.S. Companies Have a Facebook Presence « TWTRCON." TWTRCON. Web. 17 Feb. 2011. <http://twtrcon.com/2011/02/01/71-of-fastest-growing-u-s-companies-have-a-facebook-presence/>.<br />Bullas, Jeff By. Digital and Social Media Marketing. Web. 17 Feb. 2011. http://www.jeffbullas.com/2010/12/07/how-much-is-a-facebook-fan-worth-to-a-company/<br />Bullas (2), Jeff By. Digital and Social Media Marketing. Web. 17 Feb. 2011. http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social-media-revolution/<br />Bodnar, Kipp. "7 Reasons Social Media Is Bad for Marketing." Internet Marketing Blog | HubSpot. Web. 17 Feb. 2011. <http://blog.hubspot.com/blog/tabid/6307/bid/6244/7-Reasons-Social-Media-Is-Bad-for-Marketing.aspx>.<br />

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