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OKR - Objectives and Key Results (Portuguese)

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OKR - Objectives and Key Results (Portuguese)

Engaje sua equipe e alcance metas ambiciosas usando OKRs. Aplicação utilizada em postagem para o blog da inQuesti.

http://www.inquesti.com.br/blog

Published in: Business
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OKR - Objectives and Key Results (Portuguese)

  1. 1. OKR ENTENDA NA PRÁTICA
  2. 2. OKRs Criar propósito Fazer as pessoas perceberem o quanto são importantes para a concretização de um objetivo. Acabar com a frustração por falta de metas claras / não entendimento das responsabilidades. OKR é uma ferramenta fantástica para:
  3. 3. OKRs Sua maior missão, é acabar com aqueles objetivos e metas pobres e sem apelo. Que não transmitem a verdadeira vontade da empresa!
  4. 4. OKRs Meu objetivo é crescer em 30% o número de vendas. A meta deste ano é dobrar nossa base de usuários. Carregamos a missão de aumentar em 50% nosso faturamento. Exemplos claros de objetivos pobres são: Por mais que estas coisas possam ter de acontecer, elas não podem nunca ser o maior objetivo da empresa!
  5. 5. OKRs Seremos 2 vezes maior que nossa principal concorrente. Encerraremos as atividades no ramo de café, o único segmento que gera prejuízos à companhia. Seremos reconhecidos pelo melhor nível de serviço de nosso mercado. Agora veja a diferença: Está muito claro por que a empresa precisa alcançar estes objetivos!
  6. 6. NA PRÁTICA, COMO FUNCIONA? CONSTRUINDO OS OKRS
  7. 7. OKRs Objetivo Esperado Resultado Chave 1 Resultado Chave 2 Resultado Chave 3 Resultado Chave 4 Resultado Chave 5 Para cada objetivo, são criados 4 ou 5 resultados chave! A expectativa é, que uma vez que os resultados sejam produzidos, o objetivo deve estar muito próximo de ser alcançado!
  8. 8. OKRs Objetivo: Se tornar o aplicativo de celular para corrida mais utilizado no Brasil.
 Resultado 1: Fazer uma pesquisa e identificar as 10 funcionalidades mais desejadas deste tipo de aplicativo. Lançar 7 delas. Resultado 2: Definir um grupo de usuários de teste. Medir sua satisfação e identificar problemas. Resultado 3: 5 estrelas nas avaliações de APP Store. Resultado 4: Publicidade, anúncios e geração de conteúdo que gere 100 downloads/dia. Na prática, teríamos:
  9. 9. OKRs OKRs vinculados a OKRs … Dependendo do tamanho da empresa e da complexidade de seus objetivos, é possível ter OKRs em vários níveis… Normalmente eles respeitam a hierarquia da empresa. Os níveis inferiores precisam cumprir seus OKRs, para que os superiores também tenham sucesso. Seja em nível de indivíduos, equipes ou até departamentos. Objetivo Resultado Chave 1 Resultado Chave 2 Resultado Chave 3 Objetivo Resultado Chave 1 Resultado Chave 2 Nivel 1 Nivel 2
  10. 10. OKRs Quando se trabalha em níveis, existe apenas uma regra … A maior parte dos Resultados Chave são estabelecidos pelo nível inferior. O Nível superior, deve estabelecer os Objetivos! Esta regra acaba criando maior compromisso e engajamento. As pessoas se sentem responsáveis de fato por fazerem com que os resultados que elas estabeleceram aconteçam.
  11. 11. “Decidir pode ser mais simples.” www.inQuesti.com.br

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