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Transmedia

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Presentation by Stef Wouters - VRT-medialab for Workshop 'The media consumer becomes Digital' @ Future Internet Week (Ghent - December 17th 2010)

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Transmedia

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  2. 2. <ul><li>Creating Transmedia stories: how to connect emotionally with the digital consumer – Stef Wouters
  3. 3. By introducing storytelling in projects, a new world of emotion can be built. In this lecture, an insight in the creation and the expansion of transmedia projects will be given. By means of some illustrating examples, the opportunities and lessons learned will be discussed. This presentation is not about technology but about creating story worlds using transmedia techniques.</li></li></ul><li>
  4. 4. <ul><li>ACTIVE
  5. 5. Experience
  6. 6. REAL REALITY – REAL EXPERIENCE</li></ul>____________________________<br /><ul><li>PASSIVE / RECEPTIVE
  7. 7. Oraltradition (campfire)
  8. 8. Written down (tablets & books)
  9. 9. Images (movies) </li></ul>____________________________<br /><ul><li>ACTIVE / RECEPTIVE
  10. 10. Transmedial (+games, x-media & choice)
  11. 11. Experiencethrought media
  12. 12. VIRTUAL REALITY – REAL EXPERIENCE</li></li></ul><li>
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  21. 21. Active in a virtual game. http://www.youtube.com/watch?v=EP0S5OuZZHU<br />
  22. 22. Foursquare TV Series From Endemol USA In The Works<br />| 12/ 2/10 04:35 PM |       <br />
  23. 23. Mood & senses.<br />
  24. 24. Technology?<br />
  25. 25. Future Media?<br />SENSE MEDIA<br />----------<br />FEEL<br />HEAR<br />----------<br />SMELL<br />SEE<br />----------<br />TASTE<br />SPEAK<br />
  26. 26. Future Media?<br />Emotion versus technology disruptive senses feelings rational empathic irrational<br /> intuitive progress<br />
  27. 27. Future Emotion?<br />A<br />STORY<br />FEEL<br />HEAR<br />SMELL<br />SEE<br />TASTE<br />SPEAK<br />
  28. 28. Createemotionthrough story?<br />
  29. 29. Create story throughemotion?<br />
  30. 30. Create a story.<br />
  31. 31. Createcharacters.<br />
  32. 32. Createemotion.<br />
  33. 33. Transmedia<br />TV<br />web<br />game<br />DVD<br />mobiel<br />print<br />…<br />radio<br />
  34. 34. How to?<br />STORY<br />
  35. 35. How to?<br />STRUCTURE<br />
  36. 36. Examples<br />http://il.youtube.com/watch?v=xaJL9uUSOT4<br />http://www.youtube.com/watch?v=vmZfRR0NDxc&feature=related<br />http://www.youtube.com/watch?v=gIBAovLezNs<br />
  37. 37. Emma<br />
  38. 38. Thuis<br />
  39. 39. MonkeyTales<br />http://www.youtube.com/watch?v=1K92UlEao9I<br />
  40. 40. http://www.youtube.com/watch?v=jBCjUW3aS4I<br />

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