putting the media customer first<br />MediaCRM<br />
MediaCRM: the media customer first<br />
MediaCRM: requirements<br /><ul><li>Information
from & about users
from & about programmes
2nd screen application supply lots and lots of data
MediaCRM takes care of the data
capture & store the huge amount of information
clean, connect, enrich the information
make available
broadcasters, production houses, producers
advertisers
2nd screen applications
…</li></li></ul><li>Collect Data<br />
Collect data:Programme detection<br />(Channel, Timestamp, (UserID))<br />
Audio ?<br /><ul><li>automatic linking (usability!)
no  TV/STB modifications
works for radio & outdoor
proven PPM technology
supports time shifted viewing
links user interaction with channel & time
samples viewing behaviour customer</li></ul>http://www.youtube.com/v/ZY6oJR38OoI<br />http://www.youtube.com/v/SSHDCNkbqaY...
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MediaCRM - Putting the media customer first

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Presentation by Robbie De Sutter - VRT-medialab for Workshop 'The media consumer becomes Digital' @ Future Internet Week (Ghent - December 17th 2010)

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MediaCRM - Putting the media customer first

  1. 1. putting the media customer first<br />MediaCRM<br />
  2. 2. MediaCRM: the media customer first<br />
  3. 3. MediaCRM: requirements<br /><ul><li>Information
  4. 4. from & about users
  5. 5. from & about programmes
  6. 6. 2nd screen application supply lots and lots of data
  7. 7. MediaCRM takes care of the data
  8. 8. capture & store the huge amount of information
  9. 9. clean, connect, enrich the information
  10. 10. make available
  11. 11. broadcasters, production houses, producers
  12. 12. advertisers
  13. 13. 2nd screen applications
  14. 14. …</li></li></ul><li>Collect Data<br />
  15. 15. Collect data:Programme detection<br />(Channel, Timestamp, (UserID))<br />
  16. 16. Audio ?<br /><ul><li>automatic linking (usability!)
  17. 17. no TV/STB modifications
  18. 18. works for radio & outdoor
  19. 19. proven PPM technology
  20. 20. supports time shifted viewing
  21. 21. links user interaction with channel & time
  22. 22. samples viewing behaviour customer</li></ul>http://www.youtube.com/v/ZY6oJR38OoI<br />http://www.youtube.com/v/SSHDCNkbqaY<br />
  23. 23. Collect Data<br />
  24. 24. Collect Data<br />
  25. 25. Arrange Data<br />
  26. 26. Link & Enrich data<br />
  27. 27. Structured Data<br />
  28. 28. Results for broadcasters:Real-time tracking<br />By MediaXim<br />
  29. 29. Results for broadcasters / producers:Social buzz<br />By Engagor<br />
  30. 30. Results for producers:Support new formats<br />By Channel4<br />
  31. 31. MediaCRM for broadcasters & producers<br /><ul><li>realise a digital relation between broadcasters, production houses, producers and their consumers
  32. 32. advantages broadcasters:
  33. 33. know your customer
  34. 34. cheaper, faster, easier
  35. 35. communicate with your customer
  36. 36. advantages producers:
  37. 37. new formats
  38. 38. direct & indirect feedback possible</li></li></ul><li>Results for advertisers:Interactive ads<br />
  39. 39. Results for advertisers:Ad Effectiveness<br />By Subaru<br />
  40. 40. MediaCRM for advertisers<br /><ul><li>measure to know
  41. 41. know the audience segmentation of programmes more accurate
  42. 42. determine the effectiveness cheaper and easier
  43. 43. new advertisement platform + direct/embedded marketing
  44. 44. connect with your target audience + targeted interactive ads
  45. 45. cheaper, easier, fast, flexible</li></li></ul><li>Results for 2nd screen apps:Tools<br />
  46. 46. MediaCRM for 2nd screen apps<br /><ul><li>real-time framework providing information from and about the users and programmes
  47. 47. privacy !
  48. 48. support development of 2nd screen applications
  49. 49. provide standard functionality
  50. 50. e.g., programme recognition
  51. 51. the start of an eco-system!</li></li></ul><li>MediaCRM throughBusiness Intelligence<br />By Intel<br />
  52. 52. MediaCRM: the media customer first<br />

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