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Trends in m-commerce and its applications: Will mobile television be a success?

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This paper discusses a special kind of mobile innovation, namely mobile television. There are several factors why people think that this innovation will be a success. Prior research shows that people are interested in mobile television, especially while on the road. But to make mobile television succeed, providers will have to deal with a few issues like technological constraints and smart price settings. They also have to be innovative in how they bring mobile television to the market. Furthermore, mobile telecom companies will have to deal with the fact that people will use their phone less and less for calling, so they will have to find other ways to bind people. Some examples are mentioned in this paper like offering 3G broadband or HTML-recoding.

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Trends in m-commerce and its applications: Will mobile television be a success?

  1. 1. Trends in m-commerce and its applications “ Will mobile television be a success?” Dwain Chang & Mandy Chin
  2. 2. Content <ul><li>Introduction </li></ul><ul><li>Conducted research </li></ul><ul><li>Trends and applications </li></ul><ul><li>Mobile television </li></ul><ul><li>Conclusion </li></ul>
  3. 3. Introduction <ul><li>What are the trends and new applications in mobile-commerce? </li></ul><ul><li>Will mobile television be a success? </li></ul>
  4. 4. Conducted Research <ul><li>Literature study </li></ul><ul><li>Company visits </li></ul><ul><li>Analyze results </li></ul><ul><li>Documentation </li></ul>
  5. 5. M-Commerce <ul><li>“ Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition) </li></ul><ul><li>“ The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland) </li></ul><ul><li>“ The ability to conduct commerce, using a mobile device e.g. a mobile phone ( or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia) </li></ul>
  6. 6. M-Commerce <ul><li>“ Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition) </li></ul><ul><li>“ The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland) </li></ul><ul><li>“ The ability to conduct commerce, using a mobile device e.g. a mobile phone ( or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia) </li></ul>
  7. 7. M-Commerce <ul><li>“ Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition) </li></ul><ul><li>“ The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland) </li></ul><ul><li>“ The ability to conduct commerce, using a mobile device e.g. a mobile phone (or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia) </li></ul>
  8. 8. Trends and Applications <ul><li>HTML recoding </li></ul><ul><li>3G broadband </li></ul><ul><li>3D barcodes </li></ul><ul><li>Mobile payments </li></ul><ul><li>Location based services </li></ul><ul><li>Mobile television </li></ul>
  9. 9. Trends and Applications <ul><li>HTML recoding </li></ul><ul><li>3G broadband </li></ul><ul><li>3D barcodes </li></ul><ul><li>Mobile payments </li></ul><ul><li>Location based services </li></ul><ul><li>Mobile television </li></ul><ul><ul><ul><ul><ul><li>(source: presentation Vodafone Ireland) </li></ul></ul></ul></ul></ul>
  10. 10. Trends and Applications <ul><li>HTML recoding </li></ul><ul><li>3G broadband </li></ul><ul><li>3D barcodes </li></ul><ul><li>Mobile payments </li></ul><ul><li>Location based services </li></ul><ul><li>Mobile television </li></ul><ul><ul><ul><ul><ul><li>(source: presentation Vodafone Ireland) </li></ul></ul></ul></ul></ul>
  11. 11. Trends and Applications <ul><li>HTML recoding </li></ul><ul><li>3G broadband </li></ul><ul><li>3D barcodes </li></ul><ul><li>Mobile payments </li></ul><ul><li>Location based services </li></ul><ul><li>Mobile television </li></ul><ul><ul><ul><ul><ul><li>(source: presentation http://microsoft.blognewschannel.com/archives/2006/10/) </li></ul></ul></ul></ul></ul>
  12. 12. Trends and Applications <ul><li>HTML recoding </li></ul><ul><li>3G broadband </li></ul><ul><li>3D barcodes </li></ul><ul><li>Mobile payments </li></ul><ul><li>Location based services </li></ul><ul><li>Mobile television </li></ul><ul><ul><ul><ul><ul><li>(source: presentation www.mobeen.nl </li></ul></ul></ul></ul></ul>
  13. 13. Trends and Applications <ul><li>HTML recoding </li></ul><ul><li>3G broadband </li></ul><ul><li>3D barcodes </li></ul><ul><li>Mobile payments </li></ul><ul><li>Location based services </li></ul><ul><li>Mobile television </li></ul>
  14. 14. Trends and Applications <ul><li>HTML recoding </li></ul><ul><li>3G broadband </li></ul><ul><li>3D barcodes </li></ul><ul><li>Mobile payments </li></ul><ul><li>Location based services </li></ul><ul><li>Mobile television </li></ul>
  15. 15. Mobile television <ul><li>Now: Watching downloaded clips on mobile phone </li></ul><ul><li>Desired: “real television like environment” </li></ul><ul><li>Challenges: </li></ul><ul><li>Technological constraints </li></ul><ul><li>Small screens </li></ul><ul><li>License/ subscription fee </li></ul><ul><li>Distraction from environment </li></ul><ul><li>Acceptance: </li></ul><ul><li>If no other alternative </li></ul><ul><li>Innovation seekers </li></ul>
  16. 16. Conclusion <ul><li>Our expectations: </li></ul><ul><li>The way mobile internet is developing now, all applications will be internet based. </li></ul><ul><li>Findings: this is not the case! </li></ul><ul><li>Examples: </li></ul><ul><li>3D barcodes/ location-based services </li></ul><ul><li>Mobile television: We have our doubts. </li></ul><ul><li>Mobile phone companies have to innovate in order to make mobile television attractive to the consumer. </li></ul>
  17. 17. VRiSBI International Research Project Innovation and ICT - Comparing Ireland with The Netherlands Please visit http://studiereis2007. vrisbi . nl for the complete paper of this presentation. Other papers and presentations are also available.

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