Wine book sales are falling; newspaper and magazine wine columns are shrinking or disappearing, and wine television programmes are an endangered species. Would-be wine communicators are turning to blogs and Youtube clips, but how many people are taking any notice of their efforts? Where are consumers getting their information – if they’re getting it at all? Are wine producers and retailers taking over the wine communication business? Or is it being taken over by “lifestyle” media? And how does the picture vary between Europe, the US and developing markets like China?
This presentation is owned and copywritten by Justin Howard-Sneyd, 2013