Providing Seamless Identity & Access Management AcrossWeb, Cloud & Mobile Apps Used by Your Employees,Partners & Customers...
AGENDA• Market Dynamics of Cloud Computing• User Experience Drives Adoption• Account Mgt. and Centralized Control• Mobile ...
Market Dynamics of Cloud Computing:The real market size of cloud computingand how the different markets will evolve
Cloud Computing Market Projections:•   Infrastructure as a service market    will peak at $5.9 billion in global    revenu...
SaaS Inhibitors                             What are your firms concerns, if any, with software-as-a-service (SaaS)?      ...
User Experience Drives Adoption
User Experience as Key EnablerIncrease User Satisfaction:The more time you spend at the beginning of a project making sure...
SaaS Application Types1. Hosted email: (Google mail, Microsoft…)2. Remote Storage: (Box.net, Humyo, Amazon S3, Apple Mobil...
Account Management and Centralized Control
The Problem: Identity SilosUser Growth Fuels Complexity   Sensitive Data Outside Firewall                               Sa...
Account ProvisioningOnboarding            Identity                       Broker                API
Scenario: Account Management» Terminated employee is  removed from Active Directory» Admin must repeat  Removal from all  ...
Scenario: Centralized Control» Terminated employee is  removed from Active Directory                                  Iden...
The role of the Identity Broker       Internal Web Apps              Public Cloud Apps                           Identity ...
Identity Management Is Key          Mobile Enabler» Manage access control from device to SaaS apps» Authenticate users fro...
Mobile Experience             One login ~             gives users a             single launch pad             to access mu...
Symplifieds approach• Product Stack• Architecture
The Converged Identity Stack            This Is The Converged Identity Stack            1. Unified IAM            2. Cloud...
Logical Runtime Architecture Passwords                                Access Control                SSO Portal            ...
What Symplified ProvidesOne connectionintegrates your entireecosystem                         OR                          ...
About Symplified
Proven Team     Eric Olden | CEO & Founder                                 Top Tier Investors     Former CTO of Securant |...
THE SYMPLIFIED DIFFERENCE  VS. LEGACY IAM              VS. POINT SAML            VS. INSECURE,    SOFTWARE                ...
Thank You!Send email to:info@symplified.comVisit us @www.Symplified.com
Atlanta Salesforce UG Meeting 2/23/2011 Symplified
Atlanta Salesforce UG Meeting 2/23/2011 Symplified
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Atlanta Salesforce UG Meeting 2/23/2011 Symplified

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Atlanta Salesforce UG Meeting 2/23/2011 Symplified

  1. 1. Providing Seamless Identity & Access Management AcrossWeb, Cloud & Mobile Apps Used by Your Employees,Partners & CustomersManaging User ExperienceAcross SaaS ApplicationsTony LoCascio, CISSPSr. Systems Engineer | Symplified February 2012
  2. 2. AGENDA• Market Dynamics of Cloud Computing• User Experience Drives Adoption• Account Mgt. and Centralized Control• Mobile Devices• About Symplified
  3. 3. Market Dynamics of Cloud Computing:The real market size of cloud computingand how the different markets will evolve
  4. 4. Cloud Computing Market Projections:• Infrastructure as a service market will peak at $5.9 billion in global revenue in 2014 and then commoditization, price pressure and falling margins kick in.• Software as a service will be adopted by companies of all sizes. In 2011, SaaS will be a $21.2 billion market and grow to $92.8 billion in 2016. AT that point SaaS comes closer to saturation.• Business Process as a service will be notable, but face modest revenue.
  5. 5. SaaS Inhibitors What are your firms concerns, if any, with software-as-a-service (SaaS)? Security concerns Integration challenges with other applications Application performance (e.g., downtime, speed) Total cost concerns (total cost of ownership) Lack of maturity Not customizable Difficulty and risk of migration or installation Pricing is unclear or complicatedWere locked in financially with our current vendor We cant find the specific application we need None. We dont have any concerns Other Dont know 0% 10% 20% 30% 40% 50% 60% 70% Base: 913 North American and European software decision makers .Source: Fossights Software Survey, Q4, 2010
  6. 6. User Experience Drives Adoption
  7. 7. User Experience as Key EnablerIncrease User Satisfaction:The more time you spend at the beginning of a project making sure there is a richuser experience, the more user satisfaction will increase.Increase User Adoption:People will use an application more often if they like the experience, regardless ofhow much pressure their employer puts on them to use it.Lower Training Costs:If someone finds an application valuable and easy to use, they will likely make use ofit often.Increase in Productivity:Do not let technology get in the way of the user. And making applications unique tothe user’s job will increase productivity as well as their effectiveness.Decrease in Support Cost:An intuitive experience that is both easy to navigate and does not require specializedtraining will significantly reduce support calls.
  8. 8. SaaS Application Types1. Hosted email: (Google mail, Microsoft…)2. Remote Storage: (Box.net, Humyo, Amazon S3, Apple MobileMe…)3. Collaboration: (Salesforce, Google Wave, WebEx, Spicebird…)4. Virtual office (Google Apps, MS 365…)5. Streaming Media: (Netflix, Hulu, Crackle…)6. Social Media: (Facebook, LinkedIn, Twitter…)7. Extra processing power (Amazon EC2, Rackspace…)
  9. 9. Account Management and Centralized Control
  10. 10. The Problem: Identity SilosUser Growth Fuels Complexity Sensitive Data Outside Firewall SaaS Creates Management Silos Enterprise Integration
  11. 11. Account ProvisioningOnboarding Identity Broker API
  12. 12. Scenario: Account Management» Terminated employee is removed from Active Directory» Admin must repeat Removal from all siloed apps But Cloud apps aren’t integrated so a terminated employee can access company data and apps
  13. 13. Scenario: Centralized Control» Terminated employee is removed from Active Directory Identity» One step for admin Broker» Centralized policies Terminated employee no longer has access to apps
  14. 14. The role of the Identity Broker Internal Web Apps Public Cloud Apps Identity Broker
  15. 15. Identity Management Is Key Mobile Enabler» Manage access control from device to SaaS apps» Authenticate users from outside the network (3G etc) against internal systems like Active Directory» Provide SSO for users to both SaaS and internal Web apps» Provide consistent experience from desktop to device (same apps, same identity and same password)» Audit user access to SaaS apps from mobile devices
  16. 16. Mobile Experience One login ~ gives users a single launch pad to access multiple cloud apps from the mobile browser
  17. 17. Symplifieds approach• Product Stack• Architecture
  18. 18. The Converged Identity Stack This Is The Converged Identity Stack 1. Unified IAM 2. Cloud gateway that secures and manages access 3. Integrate and extend infrastructure to cloud 4. Unify experience across mobile, Web and SaaS 5. Unified SSO across SaaS and Web 6. Deployment options on-premises or in the cloud
  19. 19. Logical Runtime Architecture Passwords Access Control SSO Portal SAMLWindows Login Personalization SAML Central Audit HTTP OpenID Virtual Directory Strong Auth Active LDAP Database Enterprise Directory Directory Apps Virtual directory leverages existing systems
  20. 20. What Symplified ProvidesOne connectionintegrates your entireecosystem OR » Access Management » Central Portal Authentication » Federated Single Sign On » Use of Existing Directories » Audit & Compliance Reporting
  21. 21. About Symplified
  22. 22. Proven Team Eric Olden | CEO & Founder Top Tier Investors Former CTO of Securant | ClearTrust Built first WAM & Provisioning product Co-author AuthXML (now SAML) Jonti McLaren | EVP Services Delivery & Founder Former President of Securant | ClearTrust Scaled Securant to more than 300 customers in 18 months Darren Platt | CTO & Founder Buzz Former VP Engineering of Securant | ClearTrust Built first STS & federation product Co-author AuthXML (now SAML) Jason Merrick Jay Wallingford VP Alliances VP Engineering Josh Forman VP Services Delivery Pioneered Identity & Access Management with ClearTrust Acquired by
  23. 23. THE SYMPLIFIED DIFFERENCE VS. LEGACY IAM VS. POINT SAML VS. INSECURE, SOFTWARE FEDERATION POINT SSO SOFTWARE WEBSITES» Symplified’s Cloud » Access control, » Symplified works with native architecture authentication, data in place – no better and simpler authorization and need to replicate than legacy platforms auditing capabilities Active Directory to beyond point SAML the Cloud» Symplified offers a federation Comprehensive » Symplified supports no-compromise » Symplified has SAML any user – internal or identity solution & HTTP for nearly external not just 100% coverage vs employees» 80% lower cost and 10% for SAML-only fast deployment » Symplified provides » Symplified is truly deep mobile support cloud - not re-branded software
  24. 24. Thank You!Send email to:info@symplified.comVisit us @www.Symplified.com

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