The Bias That's Bugging Your Business

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How to get past any bias that is making it difficult for mediators (and any other professionals) make a good living. The focus of this presentation is on women but anyone who is not the "default" white male.

Published in: Marketing, Business, Career
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  • ExpertiseCommunityLitigated/Non-LitigatedIndustry/Sector
  • The Bias That's Bugging Your Business

    1. 1. 1. Pick a characteristic 2. Blow it completely out of proportion 3. Collapse the whole person into the characteristic 4. Ignore individual differences and variations 5. Ignore subtleties and complexities 6. Ignore our common humanity 7. Make it match your own worst fears 8. Make it cruel
    2. 2. Implicit Bias from Harvard’s Project Implicit I scored here
    3. 3. Step 2: “Woman’s” Niche?
    4. 4. Step 4: Content Is Queen
    5. 5. Step 7: Create Your Own Networks
    6. 6. • • • • high profile marketing more women on ADR panels 5 women on every list of 10 education and training leadership, networking, business development power and access to power • improve standing of professional counterparts in business, the judiciary, law firms, public legal practice, politics and ADR

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