Social Networking 101

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This is a basic tutorial on the use of facebook fan pages and twitter. I upload this because so many people ask me who, what, where, when and, for heaven's sakes! why?

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Social Networking 101

  1. 1. Social Media to Launch or Grow Your Passion<br />
  2. 2. Promote yourself! <br />
  3. 3. People with expertise want to share it with others<br />People with access to people are eager to connect you<br />Social media has spread like wildfire because we want community and we want to be useful to our fellows<br />Web 2.0 is collaborative and reciprocal<br />
  4. 4. What’s in it for me?<br />Control of your “brand”<br />Unlimited access to your market<br />Your market’s unlimited access to you<br />Weak links = greatest opportunities<br />Connection with mass media<br />NPR<br />Law.com<br />L.A. and New York Times<br />High profile in local, state, national and international market<br />Fewer rubber chicken dinners<br />
  5. 5. Who is your market?<br /><ul><li>i.e., lawyers
  6. 6. AmLaw 100 and 200
  7. 7. mid-sized firms
  8. 8. Solo practitioners
  9. 9. i.e., business
  10. 10. Fortune 50 & 500
  11. 11. mid-market
  12. 12. Small business
  13. 13. i.e., people who refer people
  14. 14. church/temple members
  15. 15. therapists
  16. 16. Sports
  17. 17. PTA/rotary/clubs
  18. 18. Networks (legal; women; business; professional)</li></li></ul><li>What is your unique value? <br />
  19. 19. Begin with a facebook fan page<br />
  20. 20. Creating your fan page<br /> <br />http://www.facebook.com/pages/create.php<br />
  21. 21. Characterize& choose image<br />
  22. 22. Using your fan page<br />Status Updates: <br />Welcome to your “wall”<br />Use “status” box to:<br />Share your expertise<br />Link to great resources<br />You will<br />establish yourself as an authority<br />Bring your talent, skill, and wisdom to the attention of your market<br />Become a thought-leader in your field<br />
  23. 23. Solicit fans<br />
  24. 24. Your most beneficial connectionsare in your weakest networking links<br />Everyone in my immediate (first degree) network, knows hundreds of attorneys<br />Fewer people who know the people I know, have attorneys in their networks<br />In the networks of the people who know the people I know, I may be the only attorney to whom they can turn with a legal problem<br />
  25. 25.
  26. 26. 21st Century Marketing<br />
  27. 27. <ul><li>Online Affinity groups
  28. 28. Legal marketing http://lawmarketing.ning.com
  29. 29. Professional women http://pwnscal.ning.com
  30. 30. Online presence
  31. 31. Free Platform:
  32. 32. Posting to group blog
  33. 33. Announcing events
  34. 34. Forming groups</li></ul>Ning communities<br />
  35. 35. Where can I find fans?<br />Your LinkedIn network<br />Your twitter network<br />Searching twitter or other social network sites for, i.e.,<br />Poets<br />Klezmer musicians<br />People who use PR services<br />Accountants<br />People who use the services of accountants<br />
  36. 36. Link link link link link<br />http://www.facebook.com/twitter/<br />
  37. 37. Link fan page to twitter<br />
  38. 38. Creating a twitter account<br />
  39. 39. Start here<br />
  40. 40. Fill in your profile<br />
  41. 41. Follow people someone you respect follows<br />
  42. 42. What about boundaries?<br />As Anne LaMotte says in Bird by Bird, we each have our own emotional acre and we can do anything we want on it. We can also include and exclude anyone we want. <br />If you are a private person, draw a clear boundary between your private life and your online life. <br />You have a multiplicity of selves and you do not need to bring all of them online. <br />The ones you DO bring online, however, must be AUTHENTIC.<br />
  43. 43. Wherever you market and however you market, follow your bliss<br />

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