[EN] Aastra - Vertical Market - Industry

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The industrial world has very diversified needs: the heavy and chemical industry (pharmaceutical, petrochemical, nuclear, cement industries, etc.), the mechanical industry (automobile, spare-parts industries, etc.) and even the food-processing industry has very distinct needs. Whether providing employees with the best communication tools to make them more efficient, ensure their safety and the safety of computer and telecommunication devices; receive customers or suppliers maintaining quality and time specifications, Aastra offers comprehensive communication solutions based on the IP technology and compliance with market standards.

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[EN] Aastra - Vertical Market - Industry

  1. 1. Industry Market<br />July 2010<br />
  2. 2. Overview<br />IndustryMarket<br />IndustryMarketNeeds<br />Aastra Solutions<br />Product Components<br />Customer References<br />Strength / Opportunities<br />Marketing Tools<br />Perspectives<br />April 11<br />Industry Industry Market<br />2<br />
  3. 3. MarketView and Target Groups<br />
  4. 4. Target groups and aims<br />Lead mining : mines, drillings …<br />Shaper industry<br />Food, industrial goods, textile industry…<br />Paper, cardboard, chemicals, pharmaceuticals<br />Manufacturing of professional or consumer equipments (Machine tools, computing and telecoms) <br />Repairing machines<br />Generation and distribution of electricity, gas,…<br />Water supply, cleaning up…<br />To collect: scrap, industrial waste<br />To improve water treatment<br />Characterized by :<br />Warehouse<br />Assembly lines<br />Dangerous ground / environment<br />Huge campus<br />Administrative sites<br />April 11<br />Industry Industry Market<br />4<br />
  5. 5. Evolution of needs and architecture<br />Centralized architecture <br />To supply needs<br />Administrative needs<br />Industry needs - production specifications<br />More and more international reflection owing to the possible centralization of structures. <br />Evolution of demand from actors dimension<br />Equipment manufacturer / integrator / operators<br /> Help for Return On Investment <br />Demand on managed services<br />Cost to the line <br />April 11<br />Industry Industry Market<br />5<br />
  6. 6. Interlocutors - intervening in decisions<br />CIO <br />Responsible for telecom and network<br />Less and less general maintenance services <br />Purchase manager<br />More and more centralized decisions or decisions made by factory <br />ToIP architecture which allows the centralization <br />How?<br />Procedure for invitations to bid (ITB’s) / opened or restricted survey<br />Support on consulting companies / capacity to manage themselves <br />Partner on base project: project manager + buyer <br />April 11<br />Industry Industry Market<br />6<br />
  7. 7. An Excursus – Local Market<br />
  8. 8. Local Market<br />To becompleted by country<br />April 11<br />8<br />Industry Industry Market<br />
  9. 9. Needs of IndustryMarket<br />
  10. 10. Industry Aastra solutionUse per profile<br />April 11<br />Industry Industry Market<br />10<br />
  11. 11. Needs of Industrymarket<br />April 11<br />Industry Industry Market<br />For everyneed, thereis an Aastra solution!<br />11<br />
  12. 12. Secure activity<br />April 11<br />Industry Industry Market<br />Industrial sites, data and employees security<br /><ul><li>Fit out worker in warehouse
  13. 13. A certified reliability
  14. 14. Alert, handle, react…
  15. 15. Prevent the incident
  16. 16. Recovery plan
  17. 17. Data security</li></ul>12<br />
  18. 18. Secure activity<br />April 11<br />Industry Industry Market<br />Needs<br />Industrial sites, data and employees security<br /><ul><li>Fit out worker in warehouse
  19. 19. A certified reliability
  20. 20. Alert, handle, react…
  21. 21. Prevent the incident
  22. 22. Recovery plan
  23. 23. Data security
  24. 24. To be reachable in the premises of the company
  25. 25. Access to the same functionality that the desk-bound has
  26. 26. Necessity to communicate in case of problem
  27. 27. Automatic alerting - man down detection
  28. 28. Centralisation the alarm process
  29. 29. Have a reliable solution, available 24 hours a day, 7 days a week
  30. 30. Continue the service</li></ul>Secure industrials sites<br />Secure industrials sites<br />Aastra solutions<br /><ul><li>DECT / IP DECT / Wlansolution
  31. 31. DECT / IP DECT with function CTI - PLUG
  32. 32. Aastra Contact Centre
  33. 33. Aastra solutions guarantee a reliability rate of 99,99%
  34. 34. 10 years MTBF reliability
  35. 35. Dedicated to telephony platforms
  36. 36. Collaborative work</li></ul>13<br />
  37. 37. Secure activity<br />April 11<br />Industry Industry Market<br />Needs<br />Industrial sites, data and employees security<br /><ul><li>Fit out worker in warehouse
  38. 38. A certified reliability
  39. 39. Alert, handle, react…
  40. 40. Prevent the incident
  41. 41. Recovery plan
  42. 42. Data security
  43. 43. To send an automatic alarm
  44. 44. To generate emergency call
  45. 45. To localize the wounded (man / woman)
  46. 46. Alert system integrated in the IS
  47. 47. Prevent risks
  48. 48. To control the movement / identification of visitors
  49. 49. To make patrol
  50. 50. Video surveillance
  51. 51. Remote opening door
  52. 52. To avoid the disturbance / failure</li></ul>Secure industrials sites<br />Aastra solutions<br /><ul><li> Alarm back up
  53. 53. Alarm server
  54. 54. Localization solution : IP DECT
  55. 55. Roundsman functionality
  56. 56. Intercom mode/ automatic standard
  57. 57. SIP video monitoring solution
  58. 58. Anti-detonation terminal (intrinsic)</li></ul>14<br />
  59. 59. Secure activity<br />April 11<br />Industry Industry Market<br />Needs<br />Industrial sites, data and employees security<br /><ul><li>Fit out worker in warehouse
  60. 60. A certified reliability
  61. 61. Alert, handle, react…
  62. 62. Prevent the incident
  63. 63. Recovery plan
  64. 64. Data security
  65. 65. To take up quickly activity after an incident
  66. 66. Disaster Recovery Plan / Recovery Plan
  67. 67. Reassignment of resources
  68. 68. Continuity of service
  69. 69. Partition and protection of the information between the various sites
  70. 70. To assure the integrity, the authenticity, the availability and the confidentiality of information</li></ul>Secure industrials sites<br />Aastra solutions<br /><ul><li> Integration in the IS / Datacenter
  71. 71. Hardware redundancy : duplication / load sharing
  72. 72. Geographical duplication of any network (rooms, servers, links, clusters…)
  73. 73. Relocation of resources : TDM or IP network / PABX Virtual
  74. 74. Mobility / Telecommuting : DECT / IP DECT / Soft phone / Terminal SIP / Dual mode
  75. 75. Collaborative work
  76. 76. Encryption / Ciphering of calls
  77. 77. Secure application access
  78. 78. Users authentification</li></ul>15<br />
  79. 79. Remain mobility<br />April 11<br />Industry Industry Market<br />Mobility, wireless services<br /><ul><li>Be available at every moment
  80. 80. Continuing service</li></ul>Mobility, Wireless services<br />16<br />
  81. 81. Remain mobility<br />April 11<br />Industry Industry Market<br />Needs<br /><ul><li>Frequent move between warehouse, office, vehicles
  82. 82. To ring several phone simultaneous
  83. 83. Have an unique terminal
  84. 84. Have an unique phone number
  85. 85. Inform of his move / availability
  86. 86. Follow up his call
  87. 87. Routing calls according the circumstances
  88. 88. Same services, same function, whatever the place and the terminal
  89. 89. Access to the commercial file au dossier commercial
  90. 90. Access to the same functionality that the desk-bound </li></ul>Mobility, wireless services<br /><ul><li>Be available at every moment
  91. 91. Continuing service</li></ul>Mobility, Wireless services<br />Mobility, Wireless services<br />Aastra solutions<br /><ul><li>DECT / IP DECT / Wlansolution
  92. 92. Associated extension
  93. 93. FMC solution: Dual Mode, software embedded on mobile phone
  94. 94. Presence management
  95. 95. Transfer
  96. 96. Messaging, Unified Messaging
  97. 97. Play voice mail (Text to speech)
  98. 98. Integration in business applications
  99. 99. Telecommuting
  100. 100. Collaborative work
  101. 101. Fixed terminals, DECT, Wlan, Dual mode, SoftPhone, FMC
  102. 102. Integration Microsoft OCS, Exchange</li></ul>17<br />
  103. 103. Welcome and inform<br />April 11<br />Industry Industry Market<br />Welcome, inform, communicate<br /><ul><li>Promote a modern image of companies
  104. 104. Increase the reactivity to develop loyalty of customer</li></ul>Welcome, inform, communicate<br />18<br />
  105. 105. Welcome<br />April 11<br />Industry Industry Market<br />Needs<br />Welcome, inform, communicate<br /><ul><li>Promote a modern image of companies
  106. 106. Increase the reactivity to develop loyalty of customer
  107. 107. To develop loyalty of customers and keep a competitive advantage
  108. 108. To promote a modern image
  109. 109. To not lose call
  110. 110. To offer a unique point of reception
  111. 111. To guarantee the processing delay
  112. 112. To use the best skill to answer</li></ul>Welcome, inform, communicate<br />Welcome, inform, communicate<br />Aastra solutions<br /><ul><li> Personalized reception : customizable messages, IVR
  113. 113. Grouping of reception
  114. 114. Standard, automatic standard
  115. 115. Contact Center</li></ul>19<br />
  116. 116. Develop loyalty<br />April 11<br />Industry Industry Market<br />Needs<br />Welcome, inform, communicate<br /><ul><li>Promote a modern image of companies
  117. 117. Increase the reactivity to develop loyalty of customer
  118. 118. To improve the efficiency
  119. 119. To accommodate 24h / 24
  120. 120. To steer directly toward the right interlocutor
  121. 121. Know the interlocutor availability
  122. 122. To access to the resources / company
  123. 123. Phone book unification
  124. 124. Information sharing</li></ul>Welcome, inform, communicate<br />Welcome, inform, communicate<br />Aastra solutions<br /><ul><li> Clever rerouting
  125. 125. Presence management
  126. 126. Phone book LDAP, coupling AD, browser phone book
  127. 127. Chat
  128. 128. Collaborative work
  129. 129. Convergence / Coupling information professional application
  130. 130. Web portal, interactive reception
  131. 131. Interactive voice server / voice messaging
  132. 132. Call Back application</li></ul>20<br />
  133. 133. Improve the profitability<br />April 11<br />Industry Industry Market<br />Improve the profitability<br /><ul><li>Measure and optimise the costs
  134. 134. Make beneficial investment</li></ul>Improve the profitability<br />21<br />
  135. 135. Improve the profitability<br />April 11<br />Industry Industry Market<br />Needs<br />Improve the profitability<br /><ul><li>Measure and optimise the costs
  136. 136. Make beneficial investment
  137. 137. To follow up and to audit regularly of system
  138. 138. To improve the reception
  139. 139. To control the expenses
  140. 140. To reduce the communication costs
  141. 141. To benefit from operator competition
  142. 142. Free communication inter-sites
  143. 143. Integration on IP / Data infrastructure</li></ul>Improve the profitability<br />Improve the profitability<br />Aastra solutions<br /><ul><li> Optimization, audit et reporting of Call Center
  144. 144. Control, follow up : Billing
  145. 145. LCR
  146. 146. IP trunk (SIP, H323)
  147. 147. Telephony over IP (ToIP)
  148. 148. FMC solution
  149. 149. Dual Mode and Wlan</li></ul>22<br />
  150. 150. Make beneficial investment<br />April 11<br />Industry Industry Market<br />Needs<br />Improve the profitability<br /><ul><li>Measure and optimise the costs
  151. 151. Make beneficial investment
  152. 152. To reduce the structure costs
  153. 153. To centralize applications les applications
  154. 154. To optimize human resources
  155. 155. To use existing infrastructure
  156. 156. To anticipate / foresee the investment
  157. 157. Few licences, licences by « no 1 »
  158. 158. To reduce the integration costs
  159. 159. Respect the norms and the standard</li></ul>Improve the profitability<br />Improve the profitability<br />Aastra solutions<br /><ul><li> Reception, centralized management, application sharing
  160. 160. Remote maintenance
  161. 161. A5000 licence policy
  162. 162. SIP RFC, Web services, CSTA…</li></ul>23<br />
  163. 163. Integration in the IS <br />April 11<br />Industry Industry Market<br />Integration in the IS<br /><ul><li>Datacenter solution
  164. 164. Respect standard protocol
  165. 165. Application solutions
  166. 166. Applications
  167. 167. Integration with existing applications</li></ul>Integrate in the IS<br />24<br />
  168. 168. Datacenter solution<br />April 11<br />Industry Industry Market<br />Integration in the IS<br /><ul><li>Datacenter solution
  169. 169. Respect standard protocol
  170. 170. Application solutions
  171. 171. Applications
  172. 172. Integration with existing applications</li></ul>Needs<br /><ul><li>To respect norms / standards
  173. 173. To use existing infrastructure
  174. 174. To integrate in datacenter</li></ul>Integrate in the IS<br />Integrate in the IS<br />Aastra solutions<br /><ul><li> Full IP / SIP architecture
  175. 175. Terminal with XML applications
  176. 176. Telephony over IP (ToIP)
  177. 177. IP, SIP, IP DECT terminals
  178. 178. Centralized and dispatched architecture
  179. 179. Pooling resources
  180. 180. Virtualizablesolutions
  181. 181. LAN, WAN connection</li></ul>25<br />
  182. 182. Application solutions<br />April 11<br />Industry Industry Market<br />Integration in the IS<br /><ul><li>Datacenter solution
  183. 183. Respect standard protocol
  184. 184. Application solutions
  185. 185. Applications
  186. 186. Integration with existing applications</li></ul>Needs<br /><ul><li>To integrate in existing infrastructure
  187. 187. Strong integration with business applications
  188. 188. To have standard hardware applications </li></ul>Integrate in the IS<br />Integrate in the IS<br />Aastra solutions<br /><ul><li> Connector for Contact Centerwith CRM
  189. 189. Integration with Exchange and OCS Microsoft
  190. 190. Full IP solution, software
  191. 191. OS Linux
  192. 192. Voice / Data convergence
  193. 193. Unified messaging, Contact Centre, Collaborative work, presence management
  194. 194. Software terminals</li></ul>26<br />
  195. 195. Environmental process<br />April 11<br />Industry Industry Market<br />Environmental process<br /><ul><li>Sustainable development
  196. 196. Protection of the environment</li></ul>27<br />
  197. 197. Environmental process<br />April 11<br />Industry Industry Market<br />Environmental process<br /><ul><li>Sustainable development
  198. 198. Protection of the environment</li></ul>Needs<br /><ul><li>Environmental protection
  199. 199. Environmental impact
  200. 200. To reduce energy consumption
  201. 201. Sustainable development
  202. 202. Respectful supplier</li></ul>Aastra solutions<br /><ul><li> ROHS compliancy
  203. 203. Conference / Video conference
  204. 204. ISO 14001 certification
  205. 205. Quality and environmental management system</li></ul>28<br />
  206. 206. Components of the Aastra Solution<br />
  207. 207. Components of the Aastra Industry solution<br />April 11<br />Industry Industry Market<br />Workshop, Assembly line<br />Warehouse<br />Huge campus<br />Administrative<br />Industrial estate<br />Embedded functionalities<br />Secure / DRP<br />Mobility<br />Alarm server<br />Application / Business integrations<br />Market<br />Aastra offer<br />30<br />
  208. 208. Alarm servers<br />mobility<br />Unified communication<br />Data/ Wlaninfrastructure<br />Technological partnership<br />A2P2 certified Partners (Microsoft excepted)<br />April 11<br />Industry Industry Market<br />31<br />
  209. 209. Customer References<br />
  210. 210. Some customers<br />CONDAT Stationery store : NeXspan 500 + FMC Quescom<br />Nexter (ex GIAT industries) : MX-One<br />Anneville Cider-work: Ascotel + DATI / Localization<br />Headquarter GDF: A5000 <br />1xA5000 server duplicated, 800 IP subscribers extensible 1500 LP, UCP, administration M7450, gateways AXL<br />Douai water company : A5000<br />350 phone lines, 2x Aastra X Series, 300 IP subscribers, integrated unified messaging, M7450 centralized administration <br />Sanofi Aventis<br />Administrative and industrial <br />Nuclear power station (14 sites and 2500 phone) EDF<br />PUI (emergency plan)<br />Safran : 6000 DECT<br />AREVA<br />AIRBUS : St Nazaire and Nantes : DECT <br />April 11<br />Industry Industry Market<br />33<br />
  211. 211. Anneville Cider-works<br />CTI – PLUG solution withAscotelLocalization<br />
  212. 212. CTI – PLUG solution with Ascotel localization<br />CTI – PLUG solution with Ascotel localization<br />Food industry sector, 52 employees<br />Issue :<br />Discharge of carbon monoxide in the production area.<br />To guarantee the safety of employees working in dangerous zones by DECT localization. <br />April 11<br />Industry Industry Market<br />35<br />
  213. 213. CTI – PLUG solution with Ascotel localization<br />Solution :<br />ASCOTEL 2045, 20 analogical phones, 16 digital phones<br />8 DECT terminals, 10 Office terminals 160 safeguard<br />OIP Server, ATAS and ATAS Pro license fee <br />Alarm diffusion and localization of mobile phone in real time thanks to OIP server. <br />April 11<br />Industry Industry Market<br />36<br />
  214. 214. Nexter<br />MX-ONE<br />
  215. 215. NEXTER (ex-GIAT Industries)<br />Nexter wants to meet the needs of French and foreigners army.<br />Its line of business includes<br />Weapons systems,<br />Armoured systems<br />And the munitions and branch out to the product conception.<br />April 11<br />Industry Industry Market<br />. <br />38<br />
  216. 216. NEXTER project<br />Historical supplier<br />France Telecom (OBS  Alcatel + Aastra)<br />The demand : Managed Services<br />Phone lines<br />Mobile phone lines + terminals<br />Data MPLS network<br />Infrastructure : PABX network + Visio + Audio conferences<br />Competitors<br />OBS, Nextira, SPIE …<br />Success reasons<br />Needs comprehension<br />Competitive financial offer<br />Follow up project from beginning to end<br />April 11<br />Industry Industry Market<br />39<br />
  217. 217. Strength / Opportunities<br />
  218. 218. Strength / Opportunities<br />April 11<br />Industry Industry Market<br />41<br />
  219. 219. Marketing Tools<br />
  220. 220. Documentation<br />Industry dedicated documentation:<br />Brochure<br />PowerPoint presentation<br /> Website<br /> Trade show list<br /> Magazines<br />April 11<br />Industry Industry Market<br />43<br />
  221. 221. Agencies / Websites / Press<br />To becompleted by country<br />European Commission<br />http://ec.europa.eu/index_fr.htm#top<br />April 11<br />Industry Industry Market<br />44<br />
  222. 222. Trade Shows & Conventions<br />To becompleted by country<br />April 11<br />Industry Industry Market<br />45<br />
  223. 223. Perspectives<br />
  224. 224. The future of industry communication<br />Generalization and development<br />Virtual meeting / collaborative work <br />Authentication / tools of recognition, safety: eye / fingerprints - profile reminder<br />Mobility / Safety / 360 ° Video<br />Movement detection for surveillance <br />Automation in dangerous areas<br />Coupling of the IS processes with communications tools - anticipation of the processes for automation <br />MtoM: automation of the manufacturing processes between machines themselves / RFID / tag - communication to the alert / alarm server <br />Remote-controlled objects: interactive table ( MS) / 3D objects <br />Safety <br />Inform the population quickly if alert <br /> According to alert level, sending an alert automatic, alarm: telephone, TV, GSM, fire alarm, Nabaztag plan <br /> Lined up daily information: indicator quality, environmental protection and safety level (case SEVESO industry)<br />Chip on garment or under the skin for recognition.<br /> Eco-aware <br />Biodegradable – recycable phones<br />Rechargable phones by movement of the users or by induction.<br />April 11<br />Industry Industry Market<br />47<br />
  225. 225. April 11<br />Industry Industry Market<br />Who is Aastra?<br />Major actor of Unified Communications<br />Aastra provides technological components based on market standards and compatible with installed data infrastructure<br />Systems<br />Infrastructure<br />Real time Communications<br />Evolution of needs <br />« hyper-connectivity»<br />« Easiness »<br />« Reliability »<br />Unified Messaging<br />Aastra UCS<br />People<br />Presence & Collab.<br />Management & Security<br />Integration in IS<br />Organizations<br />Modular architecture, integration into the Information System, <br />Communication Enabling Business Processes (CEBP).<br />48<br />
  226. 226. Thankyou for yourconsideration!<br />April 11<br />49<br />Industry Industry Market<br />

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