Анализ и визуализация данных на базе платформы Microsoft bi


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Обзор текущей платформы Microsoft BI и планы развития с учетом выхода Microsoft SQL Server Denali.

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  • Key Point: Set industry & customer context and kick off the presentation with some universal truths about the marketSlide Storyboard:Before we talk about Microsoft BI, lets take a look at what is going on in the industry and what we are hearing from our customers As we talk to customers and industry experts a couple of key themes repeatedly emerge:First, knowledge workers spend too much time looking for and not enough time analyzing information. We have all experienced this. Think back to your past few weeks, how much time did you spend searching for or asking others for data vs analyzing the information that was already available to you? Of all the people who could be using information more effectively to make better decisions, only 28% of users have any meaningful access to this data.Second, users who we traditionally think of as ‘Consumers’ of information are no longer just satisfied with consuming information that is provided to them whether it is in the form of web based reports or spreadsheets. As people entering the workforce today are much more comfortable working with data and tools like Excel, their expectations on what they can do with data is not just about information consumption but also about having the ability to analyze and produce their own insights from the information and share that out with others. As evidence of this, the usage of “PivotTables” in Excel has increased significantly over the past 5 years. 5 years ago, Pivot Tables was an excel function only the really advanced Excel users were comfortable using, now due to improvements in the tool as well as a general increase in experience working with data, over a third (32%) of Excel users are comfortable using the tool for ‘Advanced Analysis. If you think about the number of Excel users in the world (>300m), that 32% is a significant number.The third trend we see is not something new. This has been true for IT for many years now and is not particularly limited to just BI. This is about business requirements changing too fast for IT to keep up. The most obvious BI example of this is when IT created a report and then the end users want to immediately change it e.g. add a new role / column, a new dimension or KPI or just change the layout / formatting. Given how dynamic business needs are, approx. 31% of BI initiatives partially or don’t meet the business goals originally set. That is a THIRD of all BI initiatives don’t really meet business goals. That is a fairly large number and we need to find ways to reduce it.Transition:So how did we get here? To better understand the causes behind the current state of business intelligence, we need to understand how business intelligence has evolved within organizations in the past 10 years. Other related trends:Data Explosion: Global Data Rate of growth is at about 30% every year. It is estimated to hit 1ZetaByets ( 1 followed by 21 zeros ) this year Millennial Coming into workforce & Consumerization of ITShift From Information Technology to Business Technology
  • Source: Gartner, BI Platforms Magic Quadrant Customer Survey conducted November 2009N=799Multiple responses allowedBI = Business Intelligence
  • Анализ и визуализация данных на базе платформы Microsoft bi

    1. 1.
    2. 2. Анализ и визуализация данных на базе технологий Microsoft BI<br />Максим Войцеховский<br />Специалист по бизнес решениям<br />
    3. 3. Кто я такой?<br />Максим Войцеховский<br />Специалист по бизнес решениям<br />Microsoft Россия<br />maximvo@microsoft.com<br />+79055080285<br />http://proit.voytsekhovsky.ru<br />http://twitter.com/voytsekhovsky<br /><ul><li>Разработчик
    4. 4. Руководитель проекта
    5. 5. Консультант
    6. 6. Специалист по технологиям
    7. 7. Специалист по бизнес решениям</li></li></ul><li>Содержание<br />BI – что это и надо ли оно нам?<br />Основные тренды развития BI<br />Microsoft и Business Intelligence<br />Платформа Microsoft BI сегодня и завтра<br />
    8. 8. “Компьютерыбесполезны.<br />Они могут дать вам только <br />ответы.”<br />- Pablo Picasso<br />
    9. 9. Что такое бизнес-анализ?<br />
    10. 10. Лучшие инструменты BI<br />
    11. 11. Business Intelligenceсегодня<br />32% пользователей Excel предпочитают использовать его для сложных аналитических задач<br />Только у 28% потенциальных пользователейBI есть доступ к данным<br />31% всех проектов по BI частично или полностью не достигают поставленных целей<br />– Business Intelligence Purchase Drivers and Adoption Rates, Gartner<br />– BI Survey 9, BARC<br />– Excel Segmentation Research<br />Разница между создателями и потребителями информации зачастую стирается<br />Сотрудники тратят очень много времени на поиск информации, но не достаточно на ее осмысление<br />Требования меняются настолько стремительно, что традиционным технологиям трудно за ними успевать<br />Agile BI Out of The Box, Forrester Research, Inc., April 22, 2010<br />
    12. 12. Source: Gartner, BI Platforms Magic Quadrant Customer Survey conducted November 2009<br />Цена и отсутствие навыков пользователей – 2 основные причины, почему организации не внедряют BI<br />Преграды перед внедрением BI<br />
    13. 13. Основные тренды развития BI<br />Облачные технологии<br />In-Memory BI<br />Самостоятельный анализ данных<br />Мобильные платформы<br />Appliance<br />
    14. 14. Пример: еженедельные отчеты по продажам подразделения<br />Пример: <br />общие показатели деятельности компании<br />Пример: <br />выгрузка из базы продаж по моим заказчикам<br />BI: Сценарии использования<br />Гибкость<br />Персональный BI<br />Управляемость<br />Коллективный BI<br />Синхронизация<br />Корпоративный BI<br />
    15. 15. Microsoft Business Intelligence<br />Most Broadly adopted Productivity & Collaboration Tools<br />SharePoint<br />Scorecards<br />Excel <br />Workbooks<br />PowerPivot Applications<br />SharePoint<br />Search & Dashboards<br />Analysis <br />Services<br />Reporting <br />Services<br />Most widely deployed EIM & BI Platform<br />Integration <br />Services<br />Master Data <br />Services<br />Odata<br />Feeds<br />LOB Apps<br />
    16. 16. Демонстрация PowerPivot<br />
    17. 17. Демонстрация SharePoint<br />
    18. 18.
    19. 19. Microsoft BI завтра<br />
    20. 20. Сторонниеприложения<br />Reporting<br />Services<br />SharePoint<br />Insights<br />Excel <br />PowerPivot<br />BI Semantic Model<br />Модель данных<br />Табличная<br />Многомерная<br />Бизнес-логика и запросы<br />MDX<br />DAX<br />Прямойзапрос<br />Доступ к данным<br />ROLAP<br />VertiPaq<br />MOLAP<br />Базы данных<br />LOB Applications<br />Файлы<br />OData Feeds<br />Облачные сервисы<br />BI Semantic Model: Архитектура<br />
    21. 21. Зависит от требований на каждом уровне<br />Модель данных<br />Бизнес логика<br />Доступ к данным и хранилище<br />2 типа проектов вDenali<br />Многомерный проект –MDX иMOLAP/ROLAP<br />Табличный проект –DAX иVertiPaq/DirectQuery<br />Тип проекта может меняться (Denali Next?)<br />VertiPaqin multidimensional projects, MDX scripts in tabular projects…<br />Зависит от ваших отзывов!<br />Какую модель выбрать?<br />
    22. 22. Модель данных<br />Табличная<br />Familiar model, easier to build, faster time to solution<br />Advanced concepts (parent-child, many-to-many) not available natively in the model… need calculations to simulate these<br />Easy to wrap a model over a raw database or warehouse for reporting & analytics<br />Многомерная<br />Sophisticated model, higher learning curve<br />Advanced concepts baked into the model and optimized (parent-child, many-to-many, attribute relationships, key vs. name, etc.)<br />Ideally suited for OLAP type apps (e.g. planning, budgeting, forecasting) that need the power of the multidimensional model<br />
    23. 23. Бизнес логика<br />DAX<br />Based on Excel formulas and relational concepts – easy to get started<br />Complex solutions require steeper learning curve – row/filter context, Calculate, etc.<br />Calculated columns enable new scenarios, however no named sets or calc members<br />MDX<br />Based on understanding of multidimensional concepts – higher initial learning curve<br />Complex solutions require steeper learning curve – CurrentMember, overwrite semantics, etc.<br />Ideally suited for apps that need the power of multidimensional calculations – scopes, assignments, calc members<br />
    24. 24. Доступ к данным и хранилище<br />VertiPaq<br />In-memory column store… typical 10x compression<br />Brute force memory scans… high performance by default… no tuning required<br />Basic paging support… data volume mostly limited to physical memory<br />MOLAP<br />Disk based store… typical 3x compression<br />Disk scans with in-memory subcube caching… aggregation tuning required<br />Extensive paging support… data volumes can scale to multiple terabytes<br />DirectQuery<br />Passes through DAX queries & calculations… fully exploits backend database capabilities<br />No support for MDX queries… no support for data sources other than SQL Server (in Denali)<br />ROLAP<br />Passes through fact table requests… not recommended for large dimension tables<br />Supports most relational data sources… no support for aggregations except SQL Server indexed views<br />
    25. 25.
    26. 26. Что такое “Crescent”?<br />Crescent – интерактивный инструмент анализа и визуализация бизнес-данных.<br />
    27. 27. Highly Visual Design Experience<br /><ul><li>Interactive, web-based authoring and sharing of information
    28. 28. Familiar Microsoft Office design patterns
    29. 29. Powerful data layout with banding, callout and small multiples visualizations </li></ul>Rich metadata-driven interactivity<br />Проект“Crescent”<br /><ul><li>Fully integrated with PowerPivot
    30. 30. Drive greater insight through smart and powerful querying
    31. 31. Zero configuration highlighting and filtering
    32. 32. Animated trending and comparisons</li></ul>Presentation-ready at all times<br /><ul><li>Interactive Presentation turns pervasive information into persuasive information
    33. 33. Deliver and collaborate through SharePoint
    34. 34. Full screen presentation mode for interactive boardroom session</li></li></ul><li>Демонстрация «Crescent»<br />
    35. 35. IT Pros<br />Power Users<br />Developers<br />End Users<br />Sophisticated Design Environment<br />ProductiveAuthoring<br />Visual data representation<br />Re-use of insights<br />Report Viewer Controls<br />Highly Interactive<br />Flexible layout<br />Rich Presentation<br />Rich Design Capabilities<br />Report Designer<br />Project “Crescent”<br />Report Builder<br />Embedded Operational Business<br />
    36. 36. Чем не является “Crescent”<br />Crescent is an interactive data exploration and visual presentation experience.<br />Does not replace RB 2.0, 3.0 or BIDS<br />Not a goal to edit or add new interactivity to Dev/IT Pro reports built in RB or BIDS<br />Not a high-end analysis experience <br />Not a goal to provide complex calculation building<br />Not a cell-based calculation tool<br />Not a forecasting/write back tool<br />Not a replacement for PPS scorecards or ProClarity<br />
    37. 37. 2009<br />2010<br />2011<br />“Magic Quadrant for Business Intelligence Platforms”, 27 January 2011 Rita L. Sallam, <br />The Magic Quadrant is copyrighted September 2, 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.<br />The Magic Quadrant graphic was published by Gartner, Inc., as part of a larger research note and should be evaluated in the context of the entire report.  The Gartner report is available upon request from Microsoft.<br />Результаты инвестиций MS в BI<br />
    38. 38. Обратная связь <br />Ваше мнение очень важно для нас. Пожалуйста, оцените доклад, заполните анкету и сдайте ее при выходе из зала<br />Спасибо! <br />
    39. 39. Вопросы<br />DB 803<br />Максим Войцеховский<br />Специалист по бизнес решениям<br />maximvo@microsoft.com<br />http://proit.voytsekhovsky.ru/<br />Вы сможете задать вопросы докладчику в зоне «Спроси эксперта» в течение часа после завершения этого доклада <br />
    40. 40. Dashboards для руководителя – Bank of America<br />
    41. 41.
    42. 42.
    43. 43.
    44. 44.
    45. 45. Dashboard Examples<br />
    46. 46. Dashboard Examples<br />37<br />
    47. 47. Report Examples<br />
    48. 48. Visual Reports<br />Scorecard with integrated map<br />The “Australian Sparkline”<br />39<br />