Social Media - UAE


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A Presentation on Social Media Landscape in UAE and comparison to GCC nations.

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Social Media - UAE

  1. 1. Online Marketing and Social Media UAE Perspective<br />By<br />Voxtur media<br />
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  3. 3. Introduction<br />The Picture on the cover page is a visualisation experiment of Twitter usage in UAE.<br />The pre boom visual shows scattered users of Twitter<br />Whereas the second picture depicts the boom of Twitter sign ups in UAE <br />This is the basis for the presentation<br />As Social Media booms all over the world <br />The idea of this presentation is to shed some light on to the Online landscape of UAE/GCC<br />And of course to explain what our online consultancy can offer to clients in UAE and GCC regions.<br />
  4. 4. Mission<br />Provide our clients with a new channel of revenue generation through the Internet. Our sole mission for our clients will be to improve their ROI by creating a buzz online by community building and participation and by targeted advertising.<br />With our unique offerings our mission is to convert sales/ generate leads for our clients – improving ROI by reaching out to their niche via the Online platform.<br />
  5. 5. Our Offering<br />Our aim is to set up a boutique agency offering :<br />Search Engine Marketing (SEO/PPC)<br />Social Media Marketing<br />Online Reputation Management <br />Analytics<br />Other Web based services – Micro sites, LP’s <br />
  6. 6. SEO<br />Search Engine Optimization<br />Improve Websites and grow rankings organically.<br />SEO involves working on the websites CMS and coding<br />Slow growth process<br />
  7. 7. What is SEO<br />Search Engine Optimization – as the name suggests is the process of optimizing a website and improve its rankings using keywords, tags, code verifications, linking strategies, submissions etc.<br />The objective of this service is to get a website to feature on top rankings using key words and phrases.<br />
  8. 8. PPC<br />Pay Per Click Advertising<br />Targeted approach to reach prospects<br /> Service offered by all search engines including Google.<br />Quicker way to get rankings<br />Expensive method<br />
  9. 9. What is PPC<br />As the name suggests Pay per Click is an online advertising method where client pays search engines for every click that it gets by advertising.<br />It involves writing creative AD copies, bidding for keywords, testing multiple campaigns and monitoring key word performances.<br />It is complimented by building Landing Pages (LP) to convert sales or any other Call to Action.<br />
  10. 10. PPC Platforms<br />Google Ad words<br />Google Ad Sense<br />Yahoo Advertising<br />Bing Ad Centre<br />Ask Jeevs<br />Facebook<br />Linkedin<br />Facebook<br />
  11. 11. SMO<br />Social Media Optimization is the process of integrating Social Network platforms into your over all marketing through websites.<br />Is the most cost effective solution to generate leads/ sales by communicating with your prospects online.<br />
  12. 12. Social Media Landscape UAE<br />Second Highest Facebook Users in GCC<br />Highest Twitter Traffic in GCC<br />Orkut very popular amongst Expats<br />Meet Up and Dubai Lime follow the top 4<br />Blogger is the most widely used blog platform<br />YouTube is picking up full steam<br />
  13. 13. Facebook Facts<br />
  14. 14. Facebook Users <br />
  15. 15. % Breakdown of Users<br />
  16. 16. Age wise distribution<br />
  17. 17. Age wise distribution - Numbers<br />
  18. 18. Twitter Facts<br />
  19. 19. Twitter Users <br />
  20. 20. Twitter Growth UAE<br />
  21. 21. Top Social Network Sites UAE<br />Facebook<br />Orkut<br />Meet Up<br />Dubailime<br />Myspace<br />You Tube<br />
  22. 22. Social Media Platforms<br />
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  24. 24. Traditional CRM<br />Data Driven<br />Process Centric<br />Enterprise focused<br />Social CRM – New Frontier in Business<br />Social CRM<br />Content Centric<br />Conversation Centric<br />People/ Community focused<br />Social CRM helps organizations to connect to the communities and delivers better customer service, increased brand awareness and generates leads for sales.<br />Social Networks <br />Social Web<br />Digital Channels<br />Source : Cognizant Technologies<br />
  25. 25. Prospect<br />Generation<br />Listen<br />Extract Value<br />and Build Trust<br />Respond<br />Campaigns<br />Sales<br />Force<br />Profiling<br />Social Media Frame work<br />Influence<br />Call<br />Planning<br />Channel & Community<br />Integration<br />Enable<br />Functional Areas<br />Value Creation through Conservations<br />Marketing<br />Community<br />Interaction<br />Service<br />Community<br />Collaboration<br />Community Creation<br />Collaboration<br />Content<br />Syndication<br />Employee <br />Collaboration<br />Sales<br />Branding<br />Source : Cognizant Technologies<br />
  26. 26. Benefits to clients<br />Engage <br />With viewers in a brand environment.<br />Empower<br />Empower members to take control of their interactions.<br />Create Brand Evangelists.<br />Monetise<br />Create new revenue streams.<br />
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  28. 28. Sectors we can target<br />Retail<br />Travel<br />Recruitment Agencies<br />Sport Clubs and associations<br />Entertainment<br />Hospitality<br />Government <br />Insurance<br />
  29. 29. Our Services<br />Social Media Optimization<br />Social Network Advertising<br />Blogging / Micro Blogging<br />Article Marketing<br />Online Reputation Management<br />SEO<br />PPC<br />
  30. 30. Engagement Models<br />One Time Set Up Costs<br />Monthly Retainers<br />
  31. 31. Time Scales<br />Will vary depending on the Scope of Project<br />Typical Time scales can be between 1 month to 6 months<br />
  32. 32. Contact Details<br />NileshDeshmukh<br />2, Priorsdean Crescent<br />Havant<br />Hampshire<br />+44 7894550052<br /><br /><br />