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Forrester Explores The Direct And Indirect Value That Online Voucher Codes Deliver To Advertisers.
Online voucher codes improve conversion rates (voucher code use drives new trial and switch, reduces shopping basket abandonment, and often finalises the deal for undecided shoppers).
Online voucher codes positively influence the purchase cycle (by improving brand loyalty and reputation, driving customer referrals, and increasing the likelihood that customers will buy again later at full price).
Online voucher codes drive incremental business (in terms of both generating new users and driving higher overall spending).