Sven Tomschin
@vor_sprung
svenmeetsworld.blogspot.com
 
 
E-Commerce in China
Development
Rise of e-commerce in China:
420 million internet users in China
97 million users in Social Networks
http://slidesha.re/9R...
140 million Chinese netizens will shop online by the end of 2010
http://rww.to/diOGPv, http://bit.ly/dbE3zN
http://bit.ly/bpaods
Chinese internet users spend 2.7 hours a day online
46% of Chinese netizens access the internet by mobile phone
35,5% access the web through internet cafes
http://bit.ly/dbE3...
Web 2.0 Landscape
Three companies tower over others in China 2.0
http://bit.ly/cS0fKY
Western networks almost don‘t exist – but similar channels.
Quelle: http://bit.ly/bRQ53N
http://bit.ly/bpaods
China’s digital consumers favor instant messaging (and even online gaming)
over E-Mail
Online commitment
http://bit.ly/bsMuSI
Chinese users are very engaged in their online lives.
86% of Chinese youth live „some of their lives“...
Chinese people more and more rate online sources as credible
http://slidesha.re/9RuyCG
Chinese are more willing to be critical and active in the internet.
Quelle: http://bit.ly/awiNPp
Target groups
http://bit.ly/bpaods
Most active: users comprise of the teenager to young-adult segment
72,4% have a monthly household inc...
http://bit.ly/bpaods
University Students and Young Professionals are the most active in both online research
and e-commerce
http://slidesha.re/9RuyCG
Again, online shoppers are younger, better educated and more affluent
Consumers across age groups display similar usage patterns
http://slidesha.re/9RuyCG
Implications
• Try to find relevant (chinese) persons to represent your message.
• Convey a message that is easy to share.
• Be active ...
Sven Tomschin
@vor_sprung
svenmeetsworld.blogspot.com
 
 
E-Commerce in China
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E-commerce in China

  1. 1. Sven Tomschin @vor_sprung svenmeetsworld.blogspot.com     E-Commerce in China
  2. 2. Development
  3. 3. Rise of e-commerce in China: 420 million internet users in China 97 million users in Social Networks http://slidesha.re/9RuyCG
  4. 4. 140 million Chinese netizens will shop online by the end of 2010 http://rww.to/diOGPv, http://bit.ly/dbE3zN
  5. 5. http://bit.ly/bpaods Chinese internet users spend 2.7 hours a day online
  6. 6. 46% of Chinese netizens access the internet by mobile phone 35,5% access the web through internet cafes http://bit.ly/dbE3zN
  7. 7. Web 2.0 Landscape
  8. 8. Three companies tower over others in China 2.0 http://bit.ly/cS0fKY
  9. 9. Western networks almost don‘t exist – but similar channels. Quelle: http://bit.ly/bRQ53N
  10. 10. http://bit.ly/bpaods China’s digital consumers favor instant messaging (and even online gaming) over E-Mail
  11. 11. Online commitment
  12. 12. http://bit.ly/bsMuSI Chinese users are very engaged in their online lives. 86% of Chinese youth live „some of their lives“ online
  13. 13. Chinese people more and more rate online sources as credible http://slidesha.re/9RuyCG
  14. 14. Chinese are more willing to be critical and active in the internet. Quelle: http://bit.ly/awiNPp
  15. 15. Target groups
  16. 16. http://bit.ly/bpaods Most active: users comprise of the teenager to young-adult segment 72,4% have a monthly household income of less than 290 USD Mostly urban (71,1%) – BUT: 95mio rural netizens
  17. 17. http://bit.ly/bpaods University Students and Young Professionals are the most active in both online research and e-commerce
  18. 18. http://slidesha.re/9RuyCG Again, online shoppers are younger, better educated and more affluent
  19. 19. Consumers across age groups display similar usage patterns http://slidesha.re/9RuyCG
  20. 20. Implications
  21. 21. • Try to find relevant (chinese) persons to represent your message. • Convey a message that is easy to share. • Be active in forums and blogs. Or what about creating mini games? • Focus on urbans, but keep attention on growing numer of rural netizens. • Spread your message in chinese. • Follow newest (technical) trends . Quelle: http://bit.ly/cIje4B
  22. 22. Sven Tomschin @vor_sprung svenmeetsworld.blogspot.com     E-Commerce in China

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