400,000 VISITORS/MO AND GROWING: HOW TO
CREATE A COMPANY BLOG THAT DOESN’T SUCK!
Neil Patel
KISSmetrics
Wednesday, August ...
@neilpatel #KISSmetrics
Wednesday, August 21, 13
DOING BUSINESS ON THE WEB FOR
10 YEARS
AND PLENTY OF FAILURES ALONG THE WAY
Wednesday, August 21, 13
Start engaging your
people
The lifeblood of your business is
people. They interact with you and
even pay you… they are you...
WHO ARE YOUR
Customers?
Wednesday, August 21, 13
WHERE DO THEY
Hang out?
Wednesday, August 21, 13
HOW SHOULD YOU
Engage?
Wednesday, August 21, 13
HOW CAN YOU MAKE THEM
Convert?
Wednesday, August 21, 13
What is User Experience?
Wednesday, August 21, 13
Who are your customers?
ONLINE MARKETERS WITH
Websites
Wednesday, August 21, 13
Where do they hang out?
#measureON TWITTER
Wednesday, August 21, 13
How should you engage?
Wednesday, August 21, 13
How should you engage?
109,000
FOLLOWERS
$0
BUDGET
16,000
TWEETS
Wednesday, August 21, 13
Publish awesome
content
Content is king. Great content gets
people excited, it educates them, it
helps them be successful ...
Start a blog
SELF-HOSTED
Wednesday, August 21, 13
Start a blog
DRIP EMAIL MARKETING
Wednesday, August 21, 13
Create content
Wednesday, August 21, 13
Create content that teaches
Wednesday, August 21, 13
Be consistently awesome
Wednesday, August 21, 13
What is User Experience?
Wednesday, August 21, 13
Start a blog
$7.35
COST PER SIGN UP
Wednesday, August 21, 13
Create content
505
POSTS
20,000
COMMENTS
51
INFOGRAPHICS
Wednesday, August 21, 13
WE’VE DESIGNED & MARKETED
OVER 50 INFOGRAPHICS
Wednesday, August 21, 13
WE’VE DESIGNED & MARKETED
OVER 50 INFOGRAPHICS
Wednesday, August 21, 13
5KTweets
6KLikes
1Radio Show
CASE STUDY
HOW DO COLORS AFFECT
PURCHASES?
Wednesday, August 21, 13
2kTweets
600Likes
300LinkedIn
Shares
CASE STUDY
BOUNCE RATE DEMYSTIFIED
Wednesday, August 21, 13
2kTweets
1kLikes
366LinkedIn
Shares
CASE STUDY
WHAT MAKES SOMEONE LEAVE A
WEBSITE?
Wednesday, August 21, 13
Be consistently awesome
Wednesday, August 21, 13
Measure and optimize
your content
Focus on actionable metrics for
your content. It’s easy to drown in a
sea of vanity metr...
Design for conversions
Wednesday, August 21, 13
Design for conversions
Wednesday, August 21, 13
Design for conversions
Wednesday, August 21, 13
Design for conversions
Wednesday, August 21, 13
Design for conversions
Wednesday, August 21, 13
Design for conversions
Wednesday, August 21, 13
Design for conversions
Wednesday, August 21, 13
Design for conversions
Wednesday, August 21, 13
Design for conversions
Wednesday, August 21, 13
Design for conversions
Wednesday, August 21, 13
Design for conversions
Wednesday, August 21, 13
Design for conversions
Wednesday, August 21, 13
Design for conversions
Wednesday, August 21, 13
What is User Experience?Design for conversions
VANITY METRICS
Wednesday, August 21, 13
What is User Experience?Design for conversions
VANITY METRICS WILL
Kill Your ROI
Wednesday, August 21, 13
What is User Experience?Qualitative measurement
Wednesday, August 21, 13
Qualitative measurement
WHAT DO YOUR READERS WANT TO READ?
Wednesday, August 21, 13
Qualitative measurement
DID READERS GET VALUE FROM YOUR CONTENT?
Wednesday, August 21, 13
Qualitative measurement
HOW CAN YOU IMPROVE YOUR CONTENT?
Wednesday, August 21, 13
Qualitative measurement
WHO ARE YOUR READERS?
Wednesday, August 21, 13
Qualitative measurement
HOW CAN YOU DELIGHT YOUR READERS?
Wednesday, August 21, 13
Quantitative measurement
Wednesday, August 21, 13
Quantitative measurement
EMAIL SIGN UP CONVERSION RATE
Wednesday, August 21, 13
Quantitative measurement
SHARING CONVERSION RATE
Wednesday, August 21, 13
Quantitative measurement
WHICH BLOG POSTS CAUSE REPEAT READERS?
Wednesday, August 21, 13
Optimize and improve results
TESTING BUTTON COLORS IS
Lazy
Wednesday, August 21, 13
Optimize and improve results
“What works for us may not work for you. Please do your own testing.
Your conversion rates ma...
Optimize and improve results
Wednesday, August 21, 13
Optimize and improve results
TEST YOUR CALL TO ACTIONS
Wednesday, August 21, 13
Optimize and improve results
LEARN WHICH VARIATION LEADS TO MORE REPEAT READERS
Wednesday, August 21, 13
Optimize and improve results
Build
MeasureLearn
re
ings
olden
ion
Spl
Te
Data Informed - Continuous Improvement
THE LEAN S...
ROI!
$7.35
COST PER SIGN UP
Wednesday, August 21, 13
THANKYOU!
Neil Patel
quicksprout.com
npatel@kissmetrics.com
Wednesday, August 21, 13
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Content Hacking: How to Get 400,000 visitors/month - Neil Patel (Igniters Meetup HackerDojo 9/6/2013 @vorkspace)

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Published on

Learn to create digital content and convert visitors into customers from Neil Patel, cofounder of KISSMetrics and Crazy Egg.

Published in: Technology

Content Hacking: How to Get 400,000 visitors/month - Neil Patel (Igniters Meetup HackerDojo 9/6/2013 @vorkspace)

  1. 400,000 VISITORS/MO AND GROWING: HOW TO CREATE A COMPANY BLOG THAT DOESN’T SUCK! Neil Patel KISSmetrics Wednesday, August 21, 13
  2. @neilpatel #KISSmetrics Wednesday, August 21, 13
  3. DOING BUSINESS ON THE WEB FOR 10 YEARS AND PLENTY OF FAILURES ALONG THE WAY Wednesday, August 21, 13
  4. Start engaging your people The lifeblood of your business is people. They interact with you and even pay you… they are your users... your customers. Start getting to know them as fast as possible. - Who are your customers? - Where do they hang out? - How should you engage? - How can you make them convert? “There is no black magic to successfully attracting customers via the web.” Rand Fishkin Wednesday, August 21, 13
  5. WHO ARE YOUR Customers? Wednesday, August 21, 13
  6. WHERE DO THEY Hang out? Wednesday, August 21, 13
  7. HOW SHOULD YOU Engage? Wednesday, August 21, 13
  8. HOW CAN YOU MAKE THEM Convert? Wednesday, August 21, 13
  9. What is User Experience? Wednesday, August 21, 13
  10. Who are your customers? ONLINE MARKETERS WITH Websites Wednesday, August 21, 13
  11. Where do they hang out? #measureON TWITTER Wednesday, August 21, 13
  12. How should you engage? Wednesday, August 21, 13
  13. How should you engage? 109,000 FOLLOWERS $0 BUDGET 16,000 TWEETS Wednesday, August 21, 13
  14. Publish awesome content Content is king. Great content gets people excited, it educates them, it helps them be successful and even makes them want more! - Start a blog - Create content - Be consistently awesome “No matter what, the very first piece of social media real estate I'd start with is a blog.” Chris Brogan Wednesday, August 21, 13
  15. Start a blog SELF-HOSTED Wednesday, August 21, 13
  16. Start a blog DRIP EMAIL MARKETING Wednesday, August 21, 13
  17. Create content Wednesday, August 21, 13
  18. Create content that teaches Wednesday, August 21, 13
  19. Be consistently awesome Wednesday, August 21, 13
  20. What is User Experience? Wednesday, August 21, 13
  21. Start a blog $7.35 COST PER SIGN UP Wednesday, August 21, 13
  22. Create content 505 POSTS 20,000 COMMENTS 51 INFOGRAPHICS Wednesday, August 21, 13
  23. WE’VE DESIGNED & MARKETED OVER 50 INFOGRAPHICS Wednesday, August 21, 13
  24. WE’VE DESIGNED & MARKETED OVER 50 INFOGRAPHICS Wednesday, August 21, 13
  25. 5KTweets 6KLikes 1Radio Show CASE STUDY HOW DO COLORS AFFECT PURCHASES? Wednesday, August 21, 13
  26. 2kTweets 600Likes 300LinkedIn Shares CASE STUDY BOUNCE RATE DEMYSTIFIED Wednesday, August 21, 13
  27. 2kTweets 1kLikes 366LinkedIn Shares CASE STUDY WHAT MAKES SOMEONE LEAVE A WEBSITE? Wednesday, August 21, 13
  28. Be consistently awesome Wednesday, August 21, 13
  29. Measure and optimize your content Focus on actionable metrics for your content. It’s easy to drown in a sea of vanity metrics. Hone in on the metrics that matter based on your own specific business goals. - Design for conversions - Qualitative measurement - Quantitative measurement - Optimize & improve results “Be metrics driven and test a lot." Mark Suster Wednesday, August 21, 13
  30. Design for conversions Wednesday, August 21, 13
  31. Design for conversions Wednesday, August 21, 13
  32. Design for conversions Wednesday, August 21, 13
  33. Design for conversions Wednesday, August 21, 13
  34. Design for conversions Wednesday, August 21, 13
  35. Design for conversions Wednesday, August 21, 13
  36. Design for conversions Wednesday, August 21, 13
  37. Design for conversions Wednesday, August 21, 13
  38. Design for conversions Wednesday, August 21, 13
  39. Design for conversions Wednesday, August 21, 13
  40. Design for conversions Wednesday, August 21, 13
  41. Design for conversions Wednesday, August 21, 13
  42. Design for conversions Wednesday, August 21, 13
  43. What is User Experience?Design for conversions VANITY METRICS Wednesday, August 21, 13
  44. What is User Experience?Design for conversions VANITY METRICS WILL Kill Your ROI Wednesday, August 21, 13
  45. What is User Experience?Qualitative measurement Wednesday, August 21, 13
  46. Qualitative measurement WHAT DO YOUR READERS WANT TO READ? Wednesday, August 21, 13
  47. Qualitative measurement DID READERS GET VALUE FROM YOUR CONTENT? Wednesday, August 21, 13
  48. Qualitative measurement HOW CAN YOU IMPROVE YOUR CONTENT? Wednesday, August 21, 13
  49. Qualitative measurement WHO ARE YOUR READERS? Wednesday, August 21, 13
  50. Qualitative measurement HOW CAN YOU DELIGHT YOUR READERS? Wednesday, August 21, 13
  51. Quantitative measurement Wednesday, August 21, 13
  52. Quantitative measurement EMAIL SIGN UP CONVERSION RATE Wednesday, August 21, 13
  53. Quantitative measurement SHARING CONVERSION RATE Wednesday, August 21, 13
  54. Quantitative measurement WHICH BLOG POSTS CAUSE REPEAT READERS? Wednesday, August 21, 13
  55. Optimize and improve results TESTING BUTTON COLORS IS Lazy Wednesday, August 21, 13
  56. Optimize and improve results “What works for us may not work for you. Please do your own testing. Your conversion rates may suffer if you copy us.” Wednesday, August 21, 13
  57. Optimize and improve results Wednesday, August 21, 13
  58. Optimize and improve results TEST YOUR CALL TO ACTIONS Wednesday, August 21, 13
  59. Optimize and improve results LEARN WHICH VARIATION LEADS TO MORE REPEAT READERS Wednesday, August 21, 13
  60. Optimize and improve results Build MeasureLearn re ings olden ion Spl Te Data Informed - Continuous Improvement THE LEAN STARTUP Wednesday, August 21, 13
  61. ROI! $7.35 COST PER SIGN UP Wednesday, August 21, 13
  62. THANKYOU! Neil Patel quicksprout.com npatel@kissmetrics.com Wednesday, August 21, 13

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