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September 2012 Best Practice Network Webinar, presented by VolunteerMatch
Cause marketing and corporate social responsibility (CSR) are nearly interchangeable terms today – but this hasn’t always been true. In fact, ask some experts and they’ll have very distinct descriptions of what each means and how they come to life within an organization.
So what has caused these two separate practices to become synonymous? What do these practices look like today? How are these practiced differently from the past?
Craig Bida of Cone Communications and Dave Stangis of Campbell Soup Company discuss the narrowing divide of cause marketing and CSR, and what these practices look like today at companies. Craig and Dave share the latest research and their decades of experience helping to bring social good to companies.
About Our Guest Speakers:
Dave Stangis is Vice President, Public Affairs and Corporate Responsibility for the Campbell Soup Company and President of the Campbell Soup Foundation. Campbell is the world's largest soup manufacturer, and comprises other brands such as Pepperidge Farm, V8, Pace, Prego and Swanson.
Craig is Executive Vice President of Cause Branding at Cone Communications. He brings more than 20 years of experience spanning the private, public and nonprofit sectors – successfully partnering with companies, government agencies and nonprofits to drive business growth, while addressing pressing societal needs.
Most recently, Craig worked for 11 years in marketing at Procter & Gamble, where he led marketing and business strategy on some of the world's leading brands, including Duracell, Braun and PUR.