VolunteerMatch BPN: How Companies Can Pay Tribute and Create Impact on 9/11 Day

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August 2011 Best Practice Network Webinar series, presented by VolunteerMatch

Session Description:

On the first anniversary of the September 11th attacks, David Paine and Jay Winuk established MyGoodDeed.org to support widespread observance and tribute to victims, survivors and public servants affected by the tragedy. Their mission is to inspire millions to pledge to perform good deeds, support charitable causes, volunteer and engage in other acts of compassion. In observance of the 10th Anniversary of 9/11, MyGoodDeed is leading a collective effort to organize the single largest day of good deeds and charitable service.

Join MyGoodDeed founder David Paine in the August 2011 edition of our Best Practice Network Webinar Series where he will discuss the history and evolution of this important national day of remembrance and offer advice for how companies can engage their audiences to pay tribute.

For more information about the 10th anniversary of 9/11 visit facebook.com/911day or 911day.org.


About David Paine:
David Paine is the Founder and President of MyGoodDeed.org., the nonprofit group created to establish 9/11 as an annually recognized National Day of Service and Remembrance. David, a former resident of New York City, is senior advisor to PainePR, a national communications firm that specializes in corporate social responsibility and cause related issues, and a 2008 recipient of the nation’s highest civilian volunteer service recognition, The President’s Call to Service Award.

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VolunteerMatch BPN: How Companies Can Pay Tribute and Create Impact on 9/11 Day

  1. 1. How Companies Can Pay Tribute and Create Impact on 9/11 August 23, 2011 Guest Speaker: David Paine President & Founder MyGoodDeed 911day.org Moderator: Casey Brennan Marketing Manager VolunteerMatchConfidential and Proprietary 1
  2. 2. To Ask Questions Type questions into the box on the right side of the your screen Submit via Twitter to @VM_Solutions using “#BPN911” We will pose questions at the end of the presentationConfidential and Proprietary 2
  3. 3. 10 th Anniversary of 9/11National Day of Service and Remembrance Program Overview and Opportunities For Employers 3
  4. 4. Origins of 9/11 DayOur hopeful mission is to provide a positive and forward- looking way for Americans and others to forever honorand remember the 9/11 victims, survivors, and the many that rose in service in response to the 9/11 tragedy. 4
  5. 5. Goals Create a constructive legacy that forever honors the victims of 9/11 and those who rose in service in response to the attacks Engage millions of people in charitable service on the 10th Anniversary of 9/11; document at least one million service commitments Build 9/11 into a significant annual catalyst for ongoing citizen engagement in remembrance of the 9/11 victims and heroes 5
  6. 6. Key Program Partners MyGoodDeed, co-chair HandsOn Network, co-chair BCLC/U.S. Chamber of Commerce 9/11 Memorial The Mission Continues AARP CNCS/White House VolunteerMatch United Way and many others 6
  7. 7. Strong Interest! Nearly 70% of all Americans said they are interested in paying tribute on the 10-year Anniversary of 9/11 60 percent of participants in prior years described themselves as “new” or “relatively new” to volunteering – a tremendous opportunity 7
  8. 8. Nationwide Projects Large scale service projects in 24 major cities New York, Boston, Washington DC, and San Francisco, Los Angeles, Houston, St. Louis, others Powerful and growing partnerships: - Clear Channel, NFL, NASCAR, Viacom, GGP (largest mall operator), AOL, Facebook, Google, Nat’l Assn of Broadcasters and many others Lesson plans for more than 1,000,000 teachers 1,000 businesses already signed up 8
  9. 9. Company Activities AXA Foundation will be showing the documentary Project Rebirth, which chronicles the lives of nine people coping with the effects of 9/11 over the past decade Ritz-Carlton Hotel in Pentagon City, Virginia, will host a breakfast for Arlington First Responders, including those who responded to the Pentagon attack Boston Scientific employees will create science kits to be donated to schools in need Microsoft employees will engage in as many as 200 different service projects in the Greater Seattle area in partnership with the United Way • -Confidential and Proprietary 9
  10. 10. Company Activities Bank of America volunteers from Charlotte will be building a neighborhood park in one of Charlotte’s fragile low-income neighborhoods Xcel Energy volunteers will be helping with a Family Day Event and picnic at the Boys and Girls Club in Denver, cooking and serving food, and leading family activities GlaxoSmithKline employees will be creating care packages to support Somalia Famine Relief Chase employees nationwide will be sending cards to troops in partnership with Blue Star FamiliesConfidential and Proprietary 10
  11. 11. 9/11 Tribute Campaign $20 million public service campaign, themed “I Will” has been launched to inspire Americans everywhere to participate in the single largest day of charitable service in U.S. history – Individuals and groups can post online pledges to dedicate time on 9/11 to charitable service – Website and Facebook pages will gather tributes, creating a unique “digital quilt” – Website also will connect people with volunteer opportunities and charitable causes 11
  12. 12. High Profile PSAs Top celebrities, including Julianne Moore, Kevin Spacey, Samuel Jackson and 30 others $25 million in media will be donated to generate nationwide awareness View campaign spots at http://YouTube.com/911dayof service 12
  13. 13. 911day.org 13
  14. 14. Facebook.com/911day 14
  15. 15. Suggested Best Practices 15
  16. 16. Recruiting Don’t be afraid to participate – 9/11 is a day when we all should “remember by doing” Give employees a voice – Especially for 9/11, colleagues will be more likely to participate if they have a “voice and a choice” Pick the date that works for you – Observing 9/11 doesn’t have to mean serving on 9/11 Consider opening your event to the public – Provide an opportunity for your people to work with others in the community 16
  17. 17. Project Considerations Align with existing efforts – 9/11 can be a very powerful day to bring everyone together to support existing causes and initiatives Let employees do their own thing – If they can’t take part in your activity, encourage them to submit their own “I Will” pledges (911day.org) Apply unique employee skills – Create ways for employees to give back using their unique skills, experience and talents sets 17
  18. 18. Follow-up and Learn Track impact – capture participation rates, volunteer hours and stories from your project and share these proudly Follow-up to gain more insight – Use questionnaires and focus groups to learn from the employees who participate 18
  19. 19. 10 th AnniversaryObservance_________ Please Join the Tribute Movement 19
  20. 20. Stay Informed Blog: www.VolunteeringIsCSR.org Twitter: @VM_SolutionsConfidential and Proprietary 20
  21. 21. September BPN Cause Marketing: An Introduction Guest Speaker: Joe Waters Blogger, SelfishGiving.com & Author, Cause Marketing for Dummies Tuesday September 27, 2011 10-11 a.m. PT (1-2 p.m. ET)Confidential and Proprietary 21

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