2013 Giving In Numbers - December 2013 VolunteerMatch BPN Webinar


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CECP’s annual research report, Giving in Numbers, presents a profile of corporate philanthropy in 2012 and shows how giving has evolved since before the global recession of 2008 and 2009. Giving in Numbers includes data from 240 of the largest companies in the world; 60 in the largest 100 of the Fortune 500. The report includes detailed information on matching-gifts programs, employee volunteerism, international giving, management and program costs, and many other aspects of corporate philanthropy. We’ll be digging into the trends and highlighting how and why companies are starting to look inward for how they can support nonprofits with the products, services and expertise at the core of their business. We’ll hear real-life examples from Discovery Communication’s Jennifer Cortner on their Creating Change program and hear how these programs impact the nonprofits they serve from VolunteerMatch’s own Shari Ilsen.

Published in: Business, Education

2013 Giving In Numbers - December 2013 VolunteerMatch BPN Webinar

  1. 2013 Giving in Numbers: Insights from CECP’s Annual Research Panelists: Facilitator: Michael Stroik Jennifer Cortner Manager, Research and Analytics CECP Vice President, Account Services The Agency, Discovery Communications Shari Ilsen Senior Online Communications Manager VolunteerMatch Lauren Wagner Business Development Manager VolunteerMatch @Lauren_Lynn2 December 18, 2013
  2. How To Ask Questions • • • • Type questions into the box on the right side of the your screen Submit via Twitter to @VM_Solutions using “#VMbpn” We will pose questions at the end of the presentation A copy of the sides will be circulated after the event 2
  3. Panelists 2013 Giving in Numbers: Insights from CECP’s Annual Research Michael Stroik Jennifer Cortner Shari Ilsen Manager, Research and Analytics CECP Vice President, Account Services The Agency, Discovery Communications Senior Online Communications Manager VolunteerMatch 3
  4. Today’s Agenda About CECP • CECP Organizational Beliefs • Giving in Numbers Annual Trends Report Corporate Giving Trends • Corporate Giving Before, During, and After the Global Recession Employee Engagement Trends • Recent Trends in Employee Engagement 4
  5. Introduction to CECP Who We Are Nonprofit organization founded by Paul Newman in 1999 as the Committee Encouraging Corporate Philanthropy International forum of corporate CEOs and chairpersons What We Believe Philanthropy is a long-term investment with the potential to drive significant societal and business returns Executive leadership is essential for successful community engagement Corporations have unique resources that can support communities Who is Engaged 149 CEOs and Chairpersons Engaged companies from each industry Our Strategic Focus Represent the CEO voice Own the standard on philanthropy practice and measurement 5 5
  6. Corporate Giving Standard Survey and Trend Report • Annual survey of Global 1000 companies on the scope and scale of their philanthropy and employee engagement programs. • Survey conducted each spring in association with The Conference Board. • 240 companies participated in the most recent survey on 2012 contributions. The survey on 2013 contributions launches in January. • Includes corporate cash giving, corporate foundation giving, and non-cash contributions (including pro bono service). • The survey, valuation guidance, and report are all available as free downloads at cecp.co/research. 6 6
  7. Companies Are Giving More Than Before The Global Recession Despite a slow economic recovery, the majority of companies increased giving from 2007 to 2012. Distribution of Companies by Changes in Total Giving Between 2007 and 2012 38% Percentage of Companies 24% 14% 11% 7% 3% Decreased Decreased Decreased by more between between 2% than 25% 10% and and 10% 25% 7 Note: Inflation-Adjusted, 6-Year Matched-Set Data, N=96 3% Flat Increased Increased between 2% between and 10% 10% and 25% Increased by more than 25%
  8. Business Has Been Slow To Recover As Profits Dropped in 2012 Business performance has slowly rebounded since the global recession began in 2008, but in 2012 companies did not earn as much as they did in 2007. Median Revenues Median Pre-Tax Profits $3.76 $3.63 $30.56 $29.45 $3.03 $29.90 $28.31 $ Billions 2007 2008 2009 2010 2011 Note: Inflation-Adjusted, 6-Year Matched-Set Data, N=93 8 $2.14 $26.41 $ Billions $26.95 $1.94 $2.84 2012 2007 2008 2009 2010 2011 Note: Inflation-Adjusted, 6-Year Matched-Set Data, N=96 2012
  9. Non-Cash Giving Growth Drove Overall Giving Increase From 2007 to 2012 Non-cash giving as a percentage of total giving grew from 57% in 2007 to 69% in 2012. $15.27 $14.36 $13.35 $4.81 $10.79 $10.58 $4.63 $4.53 $4.93 $11.27 $4.80 $4.29 $8.55 57% $6.16 $6.05 2007 2008 $10.46 $6.98 2009 Non-Cash 9 $9.43 Note: All Figures in Billions, 6-Year Matched-Set Data, N=96 2010 Cash 2011 2012 69%
  10. Reasons For Giving Increases and Decreases in 2012 Reasons for Giving Increases 1. Increased Non-Cash Contributions 2. Improved Business Performance 3. Increased Commitment to Education Initiatives Reasons for Giving Decreases 1. Company-Wide Cost Reductions 2. Reduced Disaster Spending 3. Refreshing Focus Areas 10
  11. Companies Support Education More Than Any Other Program Area For the first time since the introduction of Giving in Numbers, in 2006, Education (K-12 and Higher Education combined) became the most popular program area, inching ahead of Health and Social Services for the top spot on the list. Civic & Public Affairs, 5% Other, 14% Comm & Econ Development, 13% Culture & Arts, 5% Disaster Relief, 3% Health & Social Services, 28% Education, Higher, 12% Education, K12, 17% Environment, 3% 11 Note: Average Percentages, N=172
  12. Giving Allocations Shift Most Notably in Community & Economic Development and Culture & Arts Civic & Health & Comm. & Culture Education: Education: Enviro Disaster Public Social Eco. Dev. & Arts Higher K-12 nment Relief Affairs Sciences Other 2007 6.4% 13.4% 8.8% 13.3% 16.1% 3.6% 27.3% 0.7% 10.4% 2008 6.0% 12.8% 7.7% 13.9% 15.8% 4.2% 27.3% 2.6% 9.7% 2009 4.1% 16.6% 6.9% 13.6% 15.1% 4.4% 28.9% 1.0% 9.4% 2010 5.0% 13.8% 6.5% 13.3% 15.8% 4.9% 29.8% 2.8% 8.1% 2011 5.0% 15.0% 5.7% 14.0% 15.3% 4.9% 30.1% 3.0% 7.0% 2012 4.8% 15.3% 5.3% 14.1% 15.8% 4.5% 28.3% 2.7% 9.2% Overall Change Note: Average Percentages, 6-Year Matched-Set Data, N=51 12 <1% <1% <1%
  13. Companies Are Focusing Philanthropy Programs To Achieve Deep Societal Impact Companies today are more likely to invest the majority of their philanthropy programs in individual program areas compared to before the global recession. Percentage of Companies Investing 50% or More to One Program Area (N=51) 2007 2008 18% 2009 25% 2010 31% 2011 29% 2012 13 22% 33% “I helped to start CECP with the belief that corporate America could be a force for good in society.” - Paul Newman
  14. Companies Match Gifts Primarily Through Workplace Giving Campaigns and Year-Round Policies 8% of employees participated in the typical Year-Round Policy while 44% of employees participated in the typical Workplace Giving Campaign (medians). 2012 Matching-Gift Program Allocation Disaster Relief, 6% Other , 5% Dollars for Doers, 9% Year-Round Policy, 41% Workplace Giving Campaigns, 39% 14 Note: Average Percentages, N=181
  15. Companies Strive To Engage Employees In Community Investment Programs More companies offered on-company-time and outside-companytime employee volunteer programs in 2012 than in 2007. Percentage of Companies with Paid-Release-Time and Outside-Company-Time Volunteer Programs 70% 68% 64% 62% 60% 57% 53% 57% 58% 57% 51% 43% 2007 2008 2009 Offered Paid-Release-Time Program 15 Note: Matched-Set Data, N=53 2010 2011 Offered Outside-Company-Time Program 2012
  16. Paying Employees While Volunteering Is More Popular In The Northeast And Midwest 64% of companies based in the Midwest offer a Paid-ReleaseTime Volunteer policy 66% of companies based in the NE offer a PaidRelease-Time Volunteer policy 45% of companies based in the West offer a PaidRelease-Time Volunteer policy 51% of companies based in the South offer a Paid-ReleaseTime Volunteer policy 16 Note: Among companies based outside of the U.S., 47% of companies offer a Paid-Release Time policy
  17. Nearly Half of Companies Offer Domestic and/or International Pro Bono Programs Since CECP began tracking pro bono programs in 2008, companies have increased offerings. Percentage of Companies with Pro Bono Service Engagement Programs 50% 40% 37% 35% 32% 2008 17 Note: 6-Year Matched-Set Data, N=68 2009 2010 2011 2012
  18. Service Companies Have Traditionally Been More Engaged With Pro Bono Work Financials and Information Technology companies provided the highest average levels of total pro bono support as a percentage of total non-cash gifts. All Companies, N=117 67% Consumer Discretionary, n=24 52% Consumer Staples, n=15 7% 41% 59% 30% 77% Industrials, n=10 19% 60% Product Donations Pro Bono Service 29% Other Non-Cash Note: Telecommunications Services companies are excluded due to a small sample size, Average Percentages. 4% 5% 4% 91% Information Technology, n=10 18 35% 35% Health Care, n=17 10% 7% 93% Energy, n=5 Financials, n=18 17% 16% 11%
  19. Paid Release Time Programs Stand Out As The Most Successful Employee Volunteer Program Most Successful Volunteer Engagement Programs in 2012 Domestic International 1. Paid Release Time 2. Dollars for Doers 2. Company-Wide Day of Service 3. Company-Wide Day of Service 3. Employee-Volunteer Awards 4. Employee-Volunteer Awards 4. Flexible Scheduling 5. Flexible Scheduling 19 1. Paid Release Time 5. Team Grants
  20. Regions Differ In Approach To Employee Engagement Programming Paid-ReleaseTime programs were most popular in the Northeast and Midwest Paid-ReleaseTime programs were most popular in the Northeast and Midwest Dollars for Doers programs were most popular in the West. Family Volunteering programs were most popular in the South. 20
  21. Industries Differ In Approach To Employee Volunteer Engagement Volunteer Engagement Offerings by Industry Industry Most Prevalent Program % of Companies Offering Program Consumer Discretionary (N=29) Employee Volunteer Awards 66% Consumer Staples (N=11) Family Volunteering 64% Energy (N=7) Dollars for Doers 86% Financials (N=48) Paid-Release-Time 73% Health Care (N=20) Employee Volunteer Awards 75% Industrials (N=24) Employee Volunteer Awards 67% Information Technology (N=23) Flexible Scheduling 65% Materials (N=12) Board Leadership 50% Utilities (N=13) Retiree Volunteering and Family Volunteering 77% Note: Telecommunications Services companies are excluded due to a small sample size. 21
  22. Why Are Companies Offering More Employee Engagement Programs? Millennials (individuals born between the early ‘80s and the early 2000s) are holding companies accountable for engaging them in community programs. 22
  23. Thank You! Michael Stroik Manager, Research and Analytics CECP mstroik@cecp.co 23
  24. Discovery Impact: Discovery Communications Hallmark CSR Initiatives Discovery is committed to making a difference through the power of its brands, businesses and employees. Through initiatives such as the below, as well as other partnerships and events, employees across the world are making a direct impact in the communities in which they live and work. Discover Your Impact Day – Annual day of global employee volunteerism bringing employees into their communities to give back to organizations supporting land, water and people. Creating Change – Annual pro bono initiative utilizing the power of Discovery’s workforce to fulfill marketing, design, communications, HR, IT and video work to nonprofit organizations during a 12-hr marathon event. A day-long conference for nonprofits runs concurrent to the marathon. Disaster Relief and Rebuilding Program – Response program to national and global disasters. Efforts include launching matching campaigns for disaster-stricken areas (i.e. Haiti, Japan, New York/New Jersey, Philippines), and partnering with Habitat for Humanity to rebuild homes destroyed by disasters. Discovery Learning Alliance – Together with public and private sector partners, Discovery Learning Alliance is using the power of media to transform education and improve lives in the developing world. Other initiatives – Say Yes to the Prom, Discovery Gets Packing, Adopt-a-Family Holiday Gift Collection, Discovery Fit & Health Sports Sponsorships, Discover Your Skills, Be the Future, R.O.A.R. Pet Adoption Event and Discovery Impact Donation Drives.
  25. Discovery Impact: Creating Change Fourth annual pro bono marathon and conference Creating Change 2013 - By the Numbers • Over 125 Discovery employees participated across 25 departments. • Employees delivered 19 projects for 17 different local and national nonprofits. • Projects included PSAs, creative ads & campaigns, communications and marketing strategies, logo designs, HR/compensation analyses and IT consultation. • Nearly 100 nonprofit representatives attended Discovery expert-led sessions and 1-on-1 consultations during the Creating Change conference. • The conference consisted of an inspirational session, branding workshop, seminars on millennials and social media, 1-on-1 consultations on topics such as website design and mission statements and a special sneak peek of Discovery programming. • Partnered with external companies such as Nielsen, Image Factory DC, Shutterstock, Corbis Images, Killer Tracks and KIND to provide pro bono or free of charge products or services. • Pro bono work for fourth annual Creating Change marathon valued at over $250,000.* *Based on CECP and The Taproot Foundation’s standard industry and skill level average of $120/hour for pro bono service.
  26. VolunteerMatch • Financial Benefits • The Gift of Time • The Skills Involved Pro Bono
  27. Looking Back: 2011
  28. Looking Back: 2011
  29. Looking Back: 2012
  30. Looking Back: 2012
  31. Coming Soon: 2013
  32. Q&A • • Type questions into the box on the right side of the your screen Submit via Twitter to @VM_Solutions using “#VMbpn” 32
  33. Stay Informed Blog: www.VolunteeringIsCSR.org Twitter: @VM_Solutions Newsletter: Monthly ‘Good Companies’ newsletter - Sign up on the blog! 33
  34. Save the Date – January 15th Volunteering and Employment: Benefits for Individuals, Nonprofits and Companies Wednesday January 15th, 2014 10 a.m. – 11 a.m. PT (1-2 p.m. ET) Featuring: Alison Dorsey Social Impact Manager LinkedIn Jill Silliphant Corporate Citizenship Lead Deloitte Mary Hyde Acting Director of Research and Evaluation Corporation for National and Community Service Register here: https://www1.gotomeeting.com/register/859201465 34