So you've learned to enchant audiences with your blog, webinars, or videos. You can read the runes of your Salesforce web-to-lead forms. You even have a hidden login to MarketingProfs tattooed under your tunic. But are you ready to become a content marketing sorcerer?
Done well, content marketing has the magical power to pull new supporters toward you, change conversations, deliver services to your audiences, and generate lasting brand awareness for your organization. No wonder it's the hot topic in business communications today.
In this panel from the 2013 Nonprofit Technologo Conference, nonprofit marketing consultants and practitioners share ideas and approaches with the audience in Minneapolis, Minnesota. Panelists include Kivi Leroux Miller (nonprofitmarketingguide.com), Robert Rosenthal (VolunteerMatch.org), and Brett Meyer, former Communications Director at NTEN. The panel hashtag is #13NTCSsssh.
Among other mysterious arts, this session explores how to tame the dragon of to-do despair with the content calendar sword. You learn how to shape-shift your older content to attract and inform audiences again. You also discover the powerful alchemy of social media and content marketing as well as how to enchant your organization to create a culture of content marketing.