The document discusses strategies for successful nonprofit crowdfunding campaigns. It recommends setting a realistic funding goal and deadline, telling a compelling story, starting with your inner circle of supporters, being creative with videos and images, engaging and thanking donors, and turning passionate volunteers into fundraisers by empowering them with tools and recognizing their efforts. Crowdfunding is growing and can help nonprofits increase donations and engage new supporters.
5. What is Crowdfunding?
“Crowdfunding describes the collective effort of
individuals who network and pool their resources,
usually via the internet, to support efforts initiated
by other people or organizations.”
#vmlearn
7. Why You Should Love It
It’s Easy It Increases Your
It’s Efficient Donor Base
It’s Social It’s Here to Stay
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8. The Power of Social
Your network trumps your wallet.
You are here.
Your LinkedIn in
network.
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9. A new generation of givers
are online.
“Donating makes me feel
wonderful, it gives me a
great sense of self-worth.”
75% of millennials donated in 2011.
– Donor, Millennial
63% Volunteered in 2011.
Solicited donations from their
70% network for a cause.
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10. Plan Ahead
1) Set a realistic goal
2) Tell a compelling story
3) Set a deadline
4) Start with your inner circle
5) Start!
6) Don’t be afraid to ask
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11. Fundraiser = Campaign
Your fundraiser
should look like this.
promote promote promote
start end
Not like this.
promote Deadline panic. Promote! end
start
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19. Start With Your Inner Circle
Build momentum, then branch out.
• Staff
• Board of Directors
• Key Influencers
• Volunteers
• Friends
• Donors
• Your Social Network
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20. Don’t Be Afraid to Ask Clearly
Ask Clearly.
“
”
Tie to Direct Impact
“$10 provides 500 liters of clean
drinking water to refugees in Somalia.”
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21. Share & Ask Your Donors to Share
One Facebook share is worth a lot.
= $18
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22. Stay In Touch
Announce when milestones have been met.
Send “thank you” notes to donors.
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25. How to turn passionate volunteers
into passionate fundraisers
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26. Volunteers Are Natural
Advocates and Ambassadors
• They understand your cause and are passionate
about it.
• They have personal relationships and built-in
networks to influence on behalf of your cause.
• They can donate both their money and their time
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27. Just Ask!
• Your volunteers may not be able to be a
major donors but they could be a great
fundraiser.
• Online fundraising is less intimidating for
volunteers than face to face fundraising.
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28. Make it Easy
Provide volunteers with the tools to succeed.
• Training on your online fundraising platform –
webinars, etc.
• Links to your fundraising campaign.
• Sample fundraising emails, tweets and posts.
• Best practices and fundraising examples.
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29. Make it Fun
• Offer rewards for fundraising efforts.
• Gamify the experience – “Raise $500 and receive
X!”
• Encourage volunteers to start teams.
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31. Treat Volunteers like VIPs
• Celebrate their accomplishments with praise and
recognition.
• Reach out and thank them for setting up fundraisers.
• Promote top fundraisers on your site.
• Keep them up to date on the impact of their campaigns.
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33. Visit use to register for
more free webinars!
http://learn.volunteermatch.org
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Editor's Notes
Accountability is important. In fact, the Millennial Donor report says it’s the second most important factor behind a peer request in garnering donations. Treat donors like investors. Show them how their money will benefit society and make a difference. Highlight videos of beneficiaries. Let them tell their story to donors.Lastly, they want you to use social to provide access.
Idea – it’s a campaign plan it before you put up your page
PERHAPS WE JUST SHOW THE KID VIDEO HERE???? Girl with post it notes
People like to have fun — not feel guilty. Humor, if used tastefully, can add a good dose of levity and fun to your fundraising effort. Even as you’re solving the world’s major problems, you can have some good laughs. Entertainment is another great way. This Ferrari dealer celebrated its heritage by offering a screening of an acclaimed Italian film and donated proceeds to charity. Humor and entertainment are part of what can make the giving and fundraising effort more social.
Speak to widgets and facebook
You can use incremental goals and updates to keep your donors engaged in your ongoing story. Not only will your supporters enjoy seeing your success, but these regular updates serve as reminders for those who haven’t given yet. Also post interesting, eye-catching things that can encourage your friends to share it with their friends on their own social pages.
People have now donated. This is an investment in you, and your belief in a cause. You owe it to them to report back. Reporting back accomplishes a couple of things:Rewards the investment, and increases the likelihood of future investmentsMay create a bond between the investor and the cause, increasing the likelihood of deeper engagementProtects your friendship so they don’t feel hit up.