Friends with Benefits:How Nonprofits ShouldEngage MillennialVolunteersJanuary 23, 2013                   #vmlearn
Who are we?Aria Finger       Jeff Bladt        Bob FilbinCOO               Data Scientist    Data ScientistDoSomething.org...
YOUNG PEOPLE +VOLUNTEERING                 #vmlearn
WHY ANOTHER SURVEY?                      #vmlearn
WHO WE SURVEYED                  #vmlearn
RE-DEFINING VOLUNTEERISMGOVERNMENT   SAYS:   22%
RE-DEFINING VOLUNTEERISMTEENS SAY:  54%                       #vmlearn
WHY WE THINK YOUNG PEOPLE        VOLUNTEER                        #vmlearn
WHY THEY ACTUALLY   VOLUNTEER                    #vmlearn
THE SOCIAL VOLUNTEER        75.9%                      41.7% Of those who have friends    Of those whose friends  that vol...
THE UNCONVENTIAL     VOLUNTEER      40%OF THOSE WHO VOLUNTEERED DID NOT VOLUNTEER WITH AN ORGANIZATION.                   ...
VOLUNTEERING IS A LIKE A       PARTY…                           #vmlearn
CASE STUDY: THE HUNT          GROU   SMS           PS                       #vmlearn
WHO VOLUNTEERS?              #vmlearn
MOVIE BUFFS AND MALL RATS  +22% +26%        1-3            1-3   movies/month   visits/month                              ...
CASE STUDY: TEENS FOR        JEANS          LOCA   CARE            L    ABOUT                         #vmlearn
TEXTERS vs. TALKERSYOUNG PEOPLEVOLUNT  WHO TEXT EER                       #vmlearn
CASE STUDY: PREGNANCY        TEXT           SMS   REFE    GAME                   R                 FRIEN                  ...
EMPIRE STATE OF MIND                   #vmlearn
EMPIRE STATE OF MIND                   #vmlearn
TOP 5 ISSUES1.   ANIMAL WELFARE2.   HUNGER3.   HOMELESSNESS4.   THE     ENVIRONMENT5.   THE ECONOMY                      #...
REGION                       ANIMALHOMELESS              WELFARE  NES        HUNGER                          #vmlearn
PRIVATE vs. PUBLIC                     #vmlearn
HIGH WEALTH vs. LOW WEALTH    FAMILY WEALTH      MATTERSBUT THE TYPE OF SCHOOL CLOSES THE               GAP.              ...
WHY TEENSVOLUNTEER?             #vmlearn
HIGH SCHOOL VS COLLEGE   PARENTS   FRIENDS  INFLUENC   INFLUENC         E             E      HIGH    SCHOOL   COLLEGE     ...
GUYS vs. GIRLSCAUSE I CARE                    CAUSE I CAREABOUT                                 ABOUTMAKE A               ...
HOW TEENSVOLUNTEER            #vmlearn
ACTIVITY: RAISING DOLLA’S                        #vmlearn
GROUP: RELIGIOUS  INSTITUTIONS                   #vmlearn
EXTRACURRICULAR ACTIVITIES                        #vmlearn
VOLUNTEERING ACTIVITY BY            GENDERHELPING PEOPLE             PHYSICAL                            ACTIVITY         ...
PERKS OF BEING A  VOLUNTEER                   #vmlearn
PEOPLE WHO VOLUNTEER ARE        HAPPIER                       #vmlearn
PEOPLE WHO VOLUNTEER ARE     MORE ENGAGED                           #vmlearn
CHECKLIST: HOW TO ENGAGE     YOUNG PEOPLE                      #vmlearn
MAKE VOLUNTEERING:     SOCIAL                     #vmlearn
MAKE VOLUNTEERING: ACCESSIBLE                     #vmlearn
MAKE VOLUNTEERING:BRIEF-SINGULAR                     #vmlearn
MAKE VOLUNTEERING:   FAMILIAR                     #vmlearn
MAKE VOLUNTEERING:  FOCUSED ON    PEOPLE                     #vmlearn
MAKE VOLUNTEERING:SPOTLIGHT FREE                      #vmlearn
MAKE VOLUNTEERING:BENEFICIAL FORVOLUNTEER TOO                     #vmlearn
FOR TEENS WHO VOLUNTEER… SOCIAL CHANGE    CAN BE A    BONUS…                      #vmlearn
FOR TEENS WHO VOLUNTEER…                      #vmlearn
Questions?Aria Finger         Jeff Bladt        Bob FilbinCOO                 Data Scientist    Data ScientistDoSomething....
Becoming an OrganizationPowered By Pro BonoFebruary 20, 2013  http://learn.volunteermatch.org                             ...
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Nonprofit Insights: Friends with Benefits - How Nonprofits Should Engage Millennial Volunteers

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For the January 2013 edition of Nonprofit Insights hosted by VolunteerMatch, the DoSomething.org team presented the findings of their study on young people and volunteering. Aria Finger, Bob Filbin and Jeff Bladt answer questions like why some teens and college students volunteer and why some don't, what types of volunteering is most popular with young volunteers, and how nonprofits can best engage these young activists in their work.

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  • DoSomething.org is one of the largest organizations in the U.S. for young people and social change
  • 93% of teens say they want to volunteer; far less do (54 – 22%, depending on definition)
  • This survey is one of most comprehensive surveys on young people + volunteering to date3 Reasons This Survey is Unique (+ Better)1. It includes the voice of young teens: As far as we know, this is the first comprehensive national survey of teens + volunteering to incorporate respondents 13 – 15 years old.
  • It captures the diversity of how young people volunteer: Most large surveys use a definition of volunteering that only includes work done through organizations. But many young people don’t volunteer with organizations, or use word “organization.” According to Google Trends, since 2004, use of word “organization” has fallen by more than half. In the last year, “group” and “club” were used 10x and 16x as often. Our definition: “work done for no pay for any group or organization, with friends, or by oneself”
  • It uncovers more accurate motivations for why young people volunteer: Ask a young person why they volunteer and he’ll give answer like, “to make a difference in people’s lives” and “to work on an issue I care about deeply.” True, but there’s more. Who would say, “Because I want a scholarship” or “To meet girls”?We asked questions in indirect ways to reveal young people’s motivations. Instead of asking “why doyou volunteer” we asked “why do you think other people your age volunteer”
  • 75.9% of those whose friends volunteer regularly is the primary reason influencing a young person’s volunteering habit.41.7% of those whose friends do not volunteer regularly, volunteer.19% came up with the idea to volunteer by themselves.57% were invited by someone: friends, family, or other adult to volunteer.
  • Volunteering alone is boring. Young people volunteer to help people, it’s no shock they want to volunteer with people. Forget a project to install energy efficient lighting. It’s lonely. Instead, ask young people to clean up a park with friends, and suddenly volunteering = hanging out. Social change is a bonus.
  • Activities should feel like friends hanging out. But think watching football in the basement, not Sweet 16 party. One-time commitments, fluid (i.e., flexible start and end-times), close to home (but not at home).
  • Forget emails and newsletters. Text. Google “email is for” and the 1st auto-complete option is “old people.” Texts have a 97% open rate. Email? 10 – 20%. To keep in touch w/ teens, you’ll have to live in their phone.
  • Action rates for our mobile list: 30x that of email.
  • Youth at private schools volunteer more
  • When low-wealth youth go to private school, they have almost the same volunteering rate as high-wealth youth at public + private schools.
  • Parents are a greater influence on a teen’s volunteer habits in HS. In college, friends have 4x the impact.
  • Top reasons for volunteering.
  • #1 volunteer activity
  • #1 group through which they volunteer
  • Type of volunteering young people do is often similar to the type of extracurriculars they engage in.
  • Men engage in more physical forms of volunteering (cleanups, sports), women focus on helping people (homelessness, the elderly)
  • Incentives: Volunteering not only makes the world better, it makes you better too.#1 worry for young people: paying for college. After that: getting in. Frame incentives around strengthening college applicationsscholarship $Social: hang with friends, make new ones! They want to volunteer with people their age, but not the same gender.
  • More than anything else, young people want to participate in volunteer opportunities that allow them to work with their friends.Also important: working with volunteers of the opposite gender.Least desirable : volunteering alone or from home. (So even if your activity could be done alone or at home, that’s not a great option.)Make your activities social. Forget volunteering projects young people can do from your office or even the teen’s home. It’s not fun to do data entry or install a compact fluorescent light bulb by yourself. Instead, try something like an environmental clean-up. Ask young people to clean up a park, and to sign up with friends, and suddenly volunteer work turns into hanging out, with social change as a bonus.
  • For young people, proximity to home is the 2nd most important attribute of a desirable volunteer activity, after working with friends.
  • Many young people are pressed for time. Short activities are best, and those that allow for different levels of engagement are better (5 min vs. an hour vs. a half day). One-time commitments are also preferable.Lack of time is the #1 reason young people give for not volunteering.
  • What do young people do for fun? Can it be turned into volunteering?#1 way athletes volunteer: working with young people in sports and rec programs. Same goes for musicians with art and music programs.
  • Focused on People: The action addresses a fundamental need for someone. Issues like hunger, homelessness, and welfare are particularly important to young people. Ex: Young people think sending an online message to our troops is more valuable than installing an energy efficient light bulb in their school.
  • Spotlight-Free: Many young people would prefer to remain anonymous or help from a distance. In the mobile age, they’re more accustomed to anonymity.To do something about a problem in their community, most young people would prefer to write an opinion letter to a local newspaper than express their views in front of a group of people. Young people are particularly averse to contacting elected officials.
  • Beneficial for Volunteers Too: Young people who volunteer are worried about getting into a good college and paying for it. Make sure your volunteer activity can be a resume booster, or ties to scholarship opportunities.Paying for college is the #1 worry for young people who volunteer. #2 is getting into college.Simultaneously, if you ask them, building their resume is the least important reason they volunteer. Maybe, but a stronger resume means more scholarship opportunities, and a stronger college application.
  • Nonprofit Insights: Friends with Benefits - How Nonprofits Should Engage Millennial Volunteers

    1. 1. Friends with Benefits:How Nonprofits ShouldEngage MillennialVolunteersJanuary 23, 2013 #vmlearn
    2. 2. Who are we?Aria Finger Jeff Bladt Bob FilbinCOO Data Scientist Data ScientistDoSomething.org DoSomething.org DoSomething.org@arialrene @BLADT @bobfilbin@DoSomething @DoSomething @DoSomething #vmlearn 2
    3. 3. YOUNG PEOPLE +VOLUNTEERING #vmlearn
    4. 4. WHY ANOTHER SURVEY? #vmlearn
    5. 5. WHO WE SURVEYED #vmlearn
    6. 6. RE-DEFINING VOLUNTEERISMGOVERNMENT SAYS: 22%
    7. 7. RE-DEFINING VOLUNTEERISMTEENS SAY: 54% #vmlearn
    8. 8. WHY WE THINK YOUNG PEOPLE VOLUNTEER #vmlearn
    9. 9. WHY THEY ACTUALLY VOLUNTEER #vmlearn
    10. 10. THE SOCIAL VOLUNTEER 75.9% 41.7% Of those who have friends Of those whose friends that volunteer, volunteer do not volunteer regularly. regularly, volunteer. #vmlearn
    11. 11. THE UNCONVENTIAL VOLUNTEER 40%OF THOSE WHO VOLUNTEERED DID NOT VOLUNTEER WITH AN ORGANIZATION. #vmlearn
    12. 12. VOLUNTEERING IS A LIKE A PARTY… #vmlearn
    13. 13. CASE STUDY: THE HUNT GROU SMS PS #vmlearn
    14. 14. WHO VOLUNTEERS? #vmlearn
    15. 15. MOVIE BUFFS AND MALL RATS +22% +26% 1-3 1-3 movies/month visits/month #vmlearn
    16. 16. CASE STUDY: TEENS FOR JEANS LOCA CARE L ABOUT #vmlearn
    17. 17. TEXTERS vs. TALKERSYOUNG PEOPLEVOLUNT WHO TEXT EER #vmlearn
    18. 18. CASE STUDY: PREGNANCY TEXT SMS REFE GAME R FRIEN DS #vmlearn
    19. 19. EMPIRE STATE OF MIND #vmlearn
    20. 20. EMPIRE STATE OF MIND #vmlearn
    21. 21. TOP 5 ISSUES1. ANIMAL WELFARE2. HUNGER3. HOMELESSNESS4. THE ENVIRONMENT5. THE ECONOMY #vmlearn
    22. 22. REGION ANIMALHOMELESS WELFARE NES HUNGER #vmlearn
    23. 23. PRIVATE vs. PUBLIC #vmlearn
    24. 24. HIGH WEALTH vs. LOW WEALTH FAMILY WEALTH MATTERSBUT THE TYPE OF SCHOOL CLOSES THE GAP. #vmlearn
    25. 25. WHY TEENSVOLUNTEER? #vmlearn
    26. 26. HIGH SCHOOL VS COLLEGE PARENTS FRIENDS INFLUENC INFLUENC E E HIGH SCHOOL COLLEGE #vmlearn
    27. 27. GUYS vs. GIRLSCAUSE I CARE CAUSE I CAREABOUT ABOUTMAKE A GET INTODIFFEERNCE COLLEGEVOLUNTEERING IS A GET A GOOD JOBREWARD #vmlearn
    28. 28. HOW TEENSVOLUNTEER #vmlearn
    29. 29. ACTIVITY: RAISING DOLLA’S #vmlearn
    30. 30. GROUP: RELIGIOUS INSTITUTIONS #vmlearn
    31. 31. EXTRACURRICULAR ACTIVITIES #vmlearn
    32. 32. VOLUNTEERING ACTIVITY BY GENDERHELPING PEOPLE PHYSICAL ACTIVITY #vmlearn
    33. 33. PERKS OF BEING A VOLUNTEER #vmlearn
    34. 34. PEOPLE WHO VOLUNTEER ARE HAPPIER #vmlearn
    35. 35. PEOPLE WHO VOLUNTEER ARE MORE ENGAGED #vmlearn
    36. 36. CHECKLIST: HOW TO ENGAGE YOUNG PEOPLE #vmlearn
    37. 37. MAKE VOLUNTEERING: SOCIAL #vmlearn
    38. 38. MAKE VOLUNTEERING: ACCESSIBLE #vmlearn
    39. 39. MAKE VOLUNTEERING:BRIEF-SINGULAR #vmlearn
    40. 40. MAKE VOLUNTEERING: FAMILIAR #vmlearn
    41. 41. MAKE VOLUNTEERING: FOCUSED ON PEOPLE #vmlearn
    42. 42. MAKE VOLUNTEERING:SPOTLIGHT FREE #vmlearn
    43. 43. MAKE VOLUNTEERING:BENEFICIAL FORVOLUNTEER TOO #vmlearn
    44. 44. FOR TEENS WHO VOLUNTEER… SOCIAL CHANGE CAN BE A BONUS… #vmlearn
    45. 45. FOR TEENS WHO VOLUNTEER… #vmlearn
    46. 46. Questions?Aria Finger Jeff Bladt Bob FilbinCOO Data Scientist Data ScientistDoSomething.org DoSomething.org DoSomething.org@arialrene @BLADT @bobfilbin@DoSomething @DoSomething @DoSomething #vmlearn 46
    47. 47. Becoming an OrganizationPowered By Pro BonoFebruary 20, 2013 http://learn.volunteermatch.org #vmlearn

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