Collecting Data - Lessons from Volunteer Counts

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Roger Parry, Director of Agenda Consulting

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Collecting Data - Lessons from Volunteer Counts

  1. 1. Volunteers Count Benchmarks for Volunteers and Volunteer Management Wednesday 23 October 2013 Roger Parry, Director
  2. 2. Introduction  Partnership between Agenda Consulting and Association of Volunteer Managers (AVM)  Shaped by a Steering Group  34 organisations completed questionnaires. In aggregate: – respondents had 431,346 volunteers over the year – respondents’ volunteers delivered a total of 54 million volunteer hours in the last year, an increase of 20 million from 2011.  All statistics are based on 2012-2013 data.
  3. 3. Participants by number of volunteers 21% Under 200 41% 200-1000 1001-5000 18% 21% Over 5000
  4. 4. Profile of volunteers At median:  Participants had an average of 3,394 volunteers  Volunteers contributed a total of 120,558 hours  68% of volunteers were female  5% of volunteers were from an ethnic minority  6% of volunteers considered themselves to be disabled  The average age of volunteers was 53
  5. 5. Annual change in volunteer numbers (Headcount) 20% 18% 18% 16% 14% 12% 10% 10% 9% 8% 6% 4% 2% 1% 0% Lower Quartile (25%) Median (50%) Upper Quartile (75%) 2011 Median (50%) Do you wish to increase your volunteer base? Are there other sources of volunteers, or types of volunteers who you could attract?
  6. 6. Average volunteer hours per month 16 14 14 12 10 10 8 8 6 5 4 2 0 Lower Quartile (25%) Median (50%) Upper Quartile (75%) 2011 Median (50%) Are there ways in which existing volunteers could be encouraged to contribute more time?
  7. 7. Percentage of volunteers recruited per annum 45% 39% 40% 35% 35% 31% 30% 25% 20% 17% 15% 10% 5% 0% Lower Quartile (25%) Median (50%) Upper Quartile (75%) 2011 Median (50%) Are there ways in which your recruitment approaches could be developed to ensure that your organisation is able to attract sufficient good quality volunteers?
  8. 8. Cost of recruitment advertising per 1,000 volunteers £4,000 £3,571 £3,500 £3,000 £2,500 £2,000 £1,500 £1,075 £1,000 £500 £0 £255 £0 Lower Quartile (25%) Median (50%) Upper Quartile (75%) Is your volunteer recruitment cost efficient? 2011 Median (50%)
  9. 9. Turnover rate 35% 32% 30% 25% 25% 25% 23% 20% 16% 15% 13% 12% 10% 5% 4% 0% Lower Quartile (25%) Overall Median (50%) Upper Quartile (75%) 2011 Median (50%) Volunteer decided to stop volunteering for the organisation Are you content with your level of volunteer turnover? If not, have you analysed your volunteer turnover in detail, and do you have a view as to the underlying causes?
  10. 10. Average length of service (months) 70 61 60 50 40 39 35 30 20 20 10 0 Lower Quartile (25%) Median (50%) Upper Quartile (75%) 2011 Median (50%)
  11. 11. Spend on learning and development per 1,000 volunteers £35,000 £29,385 £30,000 £25,000 £20,000 £15,000 £9,367 £10,000 £5,000 £7,336 £2,433 £Lower Quartile (25%) Median (50%) Upper Quartile (75%) 2011 Median (50%) Are you investing sufficiently in volunteer learning and development, and is your L&D approach creating the skills and competencies your organisation needs?
  12. 12. Support and Supervision - % of volunteers who received an annual review/appraisal or at least two 1 to 1s in the last year 45% 40% 40% 35% 35% 30% 25% 20% 15% 15% 10% 10% 3% 5% 0% 0% Lower Quartile (25%) 2% 0% Median (50%) Annual Review/Appraisal Upper Quartile (75%) 2011 Median (50%) At least two 1-1s Are you happy with the level and type of support and supervision you offer to volunteers?
  13. 13. Volunteer surveys 71% of participants have undertaken a formal volunteer survey in the last three years. 23% Yes No 71% Could your organisation benefit from a formal volunteer survey?
  14. 14. What percentage of volunteers claim expenses? 50% 45% 45% 39% 40% 35% 30% 25% 25% 20% 15% 12% 10% 5% 0% Lower Quartile (25%) Median (50%) Upper Quartile (75%) 2011 Median (50%)
  15. 15. Ratio of volunteers (Headcount) per Strategic Volunteering Development Function employees and volunteers (FTE) (whole sample) 1200 1,094 1000 800 600 488 450 400 200 108 0 Lower Quartile (25%) Median (50%) Upper Quartile (75%) 2011 Median (50%)
  16. 16. Ratio of volunteers (Headcount) per Strategic Volunteering Development Function employees and volunteers (FTE) (by size) 3000 2,594 2500 2000 Lower Quartile (25%) 1500 1,263 Median (50%) Upper Quartile (75%) 1000 638 718 458 500 36 102 140 86 95 544 122 0 Under 200 200-1000 1001-5000 Over 5000
  17. 17. Is the most senior Strategic Volunteering Development Function person a member of the Senior Management Team? 35% Yes No, but attends regularly No 53% 12%
  18. 18. Staff costs of the Strategic Volunteering Development Function per 1,000 volunteer hours (£) £2,500 2,219 £2,000 £1,500 £1,000 £500 £795 £439 £285 £0 Lower Quartile (25%) Median (50%) Upper Quartile (75%) 2011 Median (50%)
  19. 19. Total cost of volunteering over the year £5,000 £4,498 £4,500 £4,000 £3,500 £3,000 £2,500 £2,164 £1,935 £2,000 £1,500 £1,000 £640 £500 £0 Lower Quartile (25%) Median (50%) Upper Quartile (75%) 2011 Median (50%)
  20. 20. Ratio of volunteer contribution (based on national minimum wage) to total cost of volunteers 14 13.2 12 10.4 10 8 6 5.4 4 2 3.2 2.9 1.4 0 Lower Quartile (25%) Median (50%) Upper Quartile (75%) 1001-5000 Over 5000 2011 Median (50%) Are you getting a good financial return on investment from volunteer involvement?
  21. 21. How you can get involved Participate  Complete the questionnaire online  Organisational scorecard highlights your performance v peers and whole sector  Attributed good practice and direct contact with other participants  Online drill down reports  Sector wide and detailed statistic reports  Online access to database for 12 months  1-1 Telephone consultation with consultant  Invitation to results/product training session Obtain a publication  2.1 Profile of Volunteers  2.2 Recruitment, Selection and Retention  2.3 Learning and Development; Support and Supervision  2.4 Communication and Recognition; Expenses  2.5 The Strategic Volunteering Development Function; Return on Investment Please see www.agendaconsulting.co.uk/publications/volunteer-benchmark-reports/
  22. 22. Do please get in touch….. Roger Parry, Director Agenda Consulting www.agendaconsulting.co.uk roger.parry@agendaconsulting.co.uk 01865 263720

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