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Voluntarios Online BRAZIL Synergos 2011 NY: The Power of Social Networks


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Slide Show Fernanda Bornhausen, President of Instituto Voluntários em Ação, Brazil. Online Volunteering in Social Networks.

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Voluntarios Online BRAZIL Synergos 2011 NY: The Power of Social Networks

  1. 1. The POWER of Social Networks
  2. 2. Social Networks exist before Technology <ul><li>It is necessary that the network actually exists, there must be a number of people willing to connect to the network. </li></ul><ul><li>This can not be provided by some information and communication technology. Technologies can help articulate and animate a network, but can not create a network. </li></ul><ul><li>Social networks are social, not technological. </li></ul><ul><li>Therefore, there is no use in trying to start a network by creating a list of e-mails, registering people in a website, giving each person a blog, adding these blogs in the same virtual address, and calling this set of blogs a blogosphere. </li></ul><ul><li>If a group of people want to connect to a network, all of these tools can be useful. If they do not want to, it is useless to register them and provide each of them with a login and password, nor even train them in using such tools. </li></ul>
  3. 3. President Luis Ubiñas (Ford Foundation) “ It's also abundantly clear that the use of technology for social good will not materialize spontaneously, and it is by no means a certainty. It will happen only if we make a deliberate effort to envision a role for technology in advancing social good, and then deliberately work to fulfill that vision”.
  4. 4. Clay Shirk (Cognitive Surplus: Creativity and Generosity in a Connected Age) <ul><li>The ability of social networks (and self-organising groups) to do private, public and even civic good. </li></ul><ul><li>The internet lowers the barriers to participation so much further, that the real surprise is that we don't do more. </li></ul><ul><li>The opportunity before us , individually and collectively, is enormous; what we do with it will be largely determined by how well we are able to imagine and reward public creativity, participation, and sharing. </li></ul>
  5. 5. Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives <ul><li>“ Our interconnection is not only a natural and necessary part of our lives but also a force for good”. </li></ul><ul><li>“ Just as brains can do things that no single neuron can do, can social networks do things that no single person can do” </li></ul>
  6. 6. Manuel Castells about Tunis and Egypt <ul><li>It was not a revolution that hapened through the web. Nevertheless, without the web, this revolution would never had happened. </li></ul><ul><li>Information and images about Tunis arrived through the net. Social networks were the platform for mobilization, coordination, solidarity, and popularization of the objective of ending with Mubarak. It soon went from the cyberspace to the urban space. Once in Tahrir square, ad many other places occupied in Alexandria, Suez and other cities, a self-organization dynamic was created without any previous structure, in solidarity with danger in daily survival. </li></ul>
  7. 7. Social Networks and Democracies <ul><li>Not even the young creators and founders of Social Networks like Twitter, YouTube and Facebook, were aware of what they were giving to the youth in this Era of Knowledge and Information, who now run after evil rulers, dictators, and power concentrators, which until now survived with promises of false citizenship. </li></ul><ul><li>What we saw in Egypt and Tunis was the union of the upper middle class youth who also joined the poor and thus are rescuing the dignity of all those who truly want to contribute to their country and its people with Education, Training and Professional Qualification for everyone, in order to have the same opportunities as in democratic countries. </li></ul>
  8. 8. Social Media & Its Power… <ul><li>The “new web” has transformed the way people interact and even the way they think! Social media platforms are now occupying a vital portion of many organizational and business strategies at different levels. </li></ul><ul><li>Day by day, the need of these technologies for Non Profits is becoming more evident. </li></ul>
  9. 18. <ul><li>CASE STUDIES </li></ul><ul><li>AVAAZ.ORG: a worlwide network for advocacy against corruption, poverty, conflict and climate change. </li></ul><ul><li>KIVA.ORG: a worldwide network of microfinance institutions. </li></ul><ul><li>VOLUNTARIOS ONLINE: the Brazilian network for online volunteering and social change. </li></ul>
  10. 20. AVAAZ.ORG <ul><li>Avaaz—meaning &quot;voice&quot; in several European, Middle Eastern and Asian languages—launched in 2007 with a simple democratic mission: organize citizens of all nations to close the gap between the world we have and the world most people everywhere want. </li></ul>
  11. 21. AVAAZ BY THE NUMBERS <ul><li>7,404,490 members worldwide </li></ul><ul><li>35,737,685 actions taken since January ’07 </li></ul><ul><li>193 countries with Avaaz members </li></ul>
  12. 22. AVAAZ.ORG <ul><li>Avaaz empowers millions of people from all walks of life to take action on pressing global, regional and national issues, from corruption and poverty to conflict and climate change. Our model of internet organising allows thousands of individual efforts, however small, to be rapidly combined into a powerful collective force. </li></ul>
  13. 23. AVAAZ.ORG <ul><li>The Avaaz community campaigns in 14 languages, served by a core team on 4 continents and thousands of volunteers. We take action -- signing petitions, funding media campaigns and direct actions, emailing, calling and lobbying governments, and organizing &quot;offline&quot; protests and events -- to ensure that the views and values of the world's people inform the decisions that affect us all.  </li></ul>
  14. 24. Avaaz's priorities and how its Power comes from members <ul><li>Each year, Avaaz sets overall priorities through all-member polls, and campaign ideas are polled and tested weekly to 10,000 (member random samples) and only initiatives that find a strong response are taken to scale. Campaigns that do reach the full membership are then super-charged by, often, hundreds of thousands of Avaaz members taking part within days or even hours.  </li></ul>
  15. 26. Brazil Ficha Limpa - AVAAZ <ul><li>The &quot;clean record&quot; law was a bold proposal that banned any politician convicted of crimes like corruption and money laundering from running for office. With nearly 25% of the Congress under investigation for corruption, most said it would never pass. Avaaz launched the largest online campaign in Brazilian history,  helping to build a petition of over 2 million signatures, 500,000 online actions, and tens of thousands of phone calls. We fought corrupt congressmen daily as they tried every trick in the book to kill, delay, amend, and weaken the bill, and won the day every time.  The bill passed Congress, and already over 330 candidates for office face disqualification. One Brazilian member wrote to us when the law was passed, saying: “I have never been as proud of the Brazilian people as I am today! Congratulations to all that have signed. Today I feel like an actual citizen with political power.” </li></ul>
  16. 30. <ul><li>Non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world. </li></ul><ul><li>Since Kiva was founded in 2005 </li></ul>568,206 Kiva lenders 128 Field Partners $202 million in loans 450 volunteers around 98.65% Repayment rate 58 different countries
  17. 31. KIVA´s Latest Statistics* <ul><li>Total value of all loans made through Kiva:$202,406,800 </li></ul><ul><li>Number of Kiva Users:901,482 </li></ul><ul><li>Number of Kiva Users who have funded a loan:568,20 </li></ul><ul><li>Number of countries represented by Kiva Lenders:209 </li></ul><ul><li>Number of entrepreneurs that have received a loan through Kiva:523,442 </li></ul><ul><li>Number of loans that have been funded through Kiva:271,625 </li></ul><ul><li>Percentage of Kiva loans which have been made to women entrepreneurs:81.44% </li></ul><ul><li>Number of Kiva Field Partners (microfinance institutions Kiva partners with):128 </li></ul>
  18. 32. KIVA´s Latest Statistics <ul><li>Number of countries Kiva Field Partners are located in:58 </li></ul><ul><li>Current repayment rate (all partners):98.65% </li></ul><ul><li>Average loan size (This is the average amount loaned to an individual Kiva Entrepreneur. Some loans - group loans - are divided between a group of borrowers.):$381.79 </li></ul><ul><li>Average total amount loaned per Kiva Lender (includes reloaned funds):$224.33 </li></ul><ul><li>Average number of loans per Kiva Lender:6.69 </li></ul><ul><li>*These statistics are updated nightly (between 1 - 3am US Pacific time). </li></ul>
  19. 34. VOLUNTARIOSONLINE.ORG.BR “ Voluntários Online is a Brazilian Network that f osters volunteerism as a force for positive social change through the net , connecting Non-Profits with thousands of volunteers, while improving their digital culture skills and promoting their participation in Campaigns”
  20. 35. VOLUNTARIOSONLINE.ORG Latest Statistics (since 2008) Number of Visits 612.067 Number of Volunteers 33.149 Number of Non-Profits 487 Selected Online Volunteering Opportunities 10.245 Brazilian States with Volunteers Registered 27 states Campaigns involving volunteer action 39 Campaigns Number of Volunteers who took action in Campaigns 2.450
  21. 36. VOLUNTARIOSONLINE.ORG.BR in Social Netwoks <ul><li>Social Networks are increasingly important for Voluntários Online strategies of action, as instruments for organization and articulation of individuals towards our cause </li></ul><ul><li>They help us identify daily, new and better ways of activism, displaying ideas and innovations, together with a significant support to spread our cause of volunteerism for social change at a global scale. </li></ul>
  22. 37. <ul><li>The concept of plurality and networks popularization constantly guides us , fostering the building of  broad coalitions and integration of new groups that identify with our cause. </li></ul><ul><li>Our main audience in social networks is a new generation of youngsters with ethics and commitment that help them as individual agents achieve changes by getting together in these networks. </li></ul><ul><li>Original features of civil society engagement are being completely remodeled  by these new information systems. </li></ul>VOLUNTARIOSONLINE.ORG.BR in Social Netwoks
  23. 38. <ul><li>Our Facebook, Twitter ,  Youtube channels, and Blog, have a crucial role in the ways we mobilize our stakeholders ’ chain . Today, we increasingly recruit volunteers and integrate Non-profits through these channels, disseminate our campaigns and create connections between people and  causes, as visibility of volunteering opportunities keeps growing. </li></ul>VOLUNTARIOSONLINE.ORG.BR in Social Netwoks
  24. 40. How Social Media help Non-Profits <ul><li>Providing various  strategic tools for engagement . </li></ul><ul><li>Creating a  means for building relationships with stakeholders and communities . </li></ul><ul><li>Promoting  networking and fundraising . </li></ul><ul><li>Facilitating campaigning  to a large, and sometimes even targeted, audience . </li></ul><ul><li>Allowing for  more space to spread the word at a cheaper cost. </li></ul><ul><li>Reaching younger generations  and having higher chances of getting them involved. </li></ul><ul><li>Transparently telling a story  through sound and visuals. </li></ul><ul><li>Furthermore, and with the huge and steady increase in the numbers of social media users worldwide and across various platforms (PCs, Mobile phones etc.), social media has become an opportunity for non profits to  share their messages with the masses using FREE tools available to support the vision and objectives of such organizations. </li></ul>
  25. 41. Some Tips for Non-Profits on Social Media… <ul><li>Be sure to add your bio, objectives, mission and vision, whenever possible, on whichever site or channel you decide to join. </li></ul><ul><li>Try to add a cause-related picture as your avatar. For example, if you are promoting animal protection, add a picture of a pet or your logo. </li></ul><ul><li>Spend time monitoring relevant issues and topics of discussion on different blogs and other social media venues. </li></ul><ul><li>Communicate with other NGOs utilizing social media and try to build strong connections with them. </li></ul><ul><li>Try to engage with your audience by assigning someone to represent you and your cause across social media sites. </li></ul>
  26. 44.   Here is the Low Down on How Non-Profits Can Use Facebook... From Facebook <ul><li>This Page is a resource for non-profits and other organizations for the social good. It  The page was built to harness the power of Facebook and bring positive change to the world according to Facebook. This is facebooks own hints and recommendations to use facebook for NGO’s.  </li></ul><ul><li>It includes What can other non-profits learn from ONE? ONE is an advocacy and campaigning organization of over 2 million people and growing, from all walks of life all around the world, uniting as one against extreme poverty. It is a non-Profit with 84,464 fans </li></ul><ul><li>If you go to  you’ll see that the default tab you land on is a tab called “JOIN ONE” rather than the tab “wall.” This provides a more customized experience and also promotes sign-ups for ONE’s email list, something that is important to many organizations. </li></ul>
  27. 46. THANK YOU FOR YOUR ATTENTION [email_address] [email_address]