SOCIAL MEDIA
                             Stop Pushing and Start Pulling




2010 Voltage Creative, LLC           All logo...
WADE MEREDITH
                              Online Marketing Manager




2010 Voltage Creative, LLC
ANALYSIS
                             PROS, CONS & APPLICATIONS
                                      ACTION
             ...
ANALYSIS




2010 Voltage Creative, LLC
2010 Voltage Creative, LLC   icons from www.iconspedia.com and Google image search
Broadcast Media                                                         Social Media




                             Mono...
THE PLAYING FIELD




2010 Voltage Creative, LLC           photo: http://www.flickr.com/photos/jenorton/2234905210/
Broadcast Media         Social Media




                             Monologue         Dialogue
2010 Voltage Creative, LL...
400 Million Active Users (As of 03.16.10)




2010 Voltage Creative, LLC
2010 Voltage Creative, LLC   source http://blog.twitter.com/2010/02/measuring-tweets.html
Nuts?




2010 Voltage Creative, LLC       photo credit http://www.flickr.com/photos/steffenz/2080578170/
NOISE
2010 Voltage Creative, LLC
                             signal
988x10^18 bytes

                             1,000,000,000 Gb

                              7,311,200 iPC

2010 Voltage ...
2010 Voltage Creative, LLC
2010 Voltage Creative, LLC   graphic from http://www.useit.com/alertbox/fancy-formatting.html
SOCIAL MEDIA




                             SIGNAL




2010 Voltage Creative, LLC     photo credit http://www.flickr.com/...
HELLO
                                 I am




                             No t a f ad


2010 Voltage Creative, LLC
UK, Chilean, L.A. and Haitian Earthquakes

                               Mumbai Terror Attacks

                         ...
It’s OK!




2010 Voltage Creative, LLC          photo credit http://www.flickr.com/photos/gregwest98/3733687366/
“The computer in your cell phone
                               is a million times cheaper, a
                            ...
Lo-So




2010 Voltage Creative, LLC
Commitment:
                             1. None
                             2. False
                             3. Mis...
Right                                            Wrong




2010 Voltage Creative, LLC           All logos and trademarks a...
PROS, CONS & IMPLEMENTATION




2010 Voltage Creative, LLC
2010 Voltage Creative, LLC
                             +
2010 Voltage Creative, LLC
                             –
CEO / Brand Ambassador


               “I’m a thought leader with
               connections that wants to
              ...
Marketing Manager


               “I need channels for my
               content and information on
               emergi...
Sales and Business Dev


               “I need to attract and
               retain customers, and
               find pot...
Public Relations


               “I want to influence
               search rankings, get
               feedback from our...
Human Resources


               “I need to network,
               locate new employees
               and research poten...
Mail Room


               “I need to promote my
               rap-metal-reggae fusion
               band and find a date...
IMPLEMENTATION




2010 Voltage Creative, LLC
Here there be dragons...


2010 Voltage Creative, LLC                  image credit http://www.flickr.com/photos/davemott/4...
Core Competencies:
                                  Humanity
                                 Authenticity
              ...
Corporation




                 "We share the concerns of consumers
                  regarding discs with XCP software."...
2010 Voltage Creative, LLC   photo credit http://www.flickr.com/photos/trixer/3795835074/
Agility. I has it.




2010 Voltage Creative, LLC   photo credit http://www.flickr.com/photos/davehamster/3715915507/
ACTION




2010 Voltage Creative, LLC
Social Media Listening




2010 Voltage Creative, LLC     photo credit http://www.flickr.com/photos/whitneyinchicago/393294...
2010 Voltage Creative, LLC
2010 Voltage Creative, LLC
2010 Voltage Creative, LLC
2010 Voltage Creative, LLC
2010 Voltage Creative, LLC
2010 Voltage Creative, LLC
2010 Voltage Creative, LLC
2010 Voltage Creative, LLC
2010 Voltage Creative, LLC
2010 Voltage Creative, LLC
2010 Voltage Creative, LLC
2010 Voltage Creative, LLC
2010 Voltage Creative, LLC
2010 Voltage Creative, LLC
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Social Media: Stop Pushing and Start Pulling

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An analysis of current the current social media landscape from a business perspective along with a nuts and bolts look at current trends and best practices of social media monitoring and engagement. This presentation was first given at The Greater Kansas City Chamber of Commerce on march 24th, 2010.

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Social Media: Stop Pushing and Start Pulling

  1. 1. SOCIAL MEDIA Stop Pushing and Start Pulling 2010 Voltage Creative, LLC All logos, trademarks and images are the property of their respective owners. They are presented here for educational purposes.
  2. 2. WADE MEREDITH Online Marketing Manager 2010 Voltage Creative, LLC
  3. 3. ANALYSIS PROS, CONS & APPLICATIONS ACTION Q&A 2010 Voltage Creative, LLC
  4. 4. ANALYSIS 2010 Voltage Creative, LLC
  5. 5. 2010 Voltage Creative, LLC icons from www.iconspedia.com and Google image search
  6. 6. Broadcast Media Social Media Monologue Dialogue 2010 Voltage Creative, LLC photo credits L: http://www.flickr.com/photos/eugeni_dodonov/3116348205/ R: http://www.affordablehousinginstitute.org
  7. 7. THE PLAYING FIELD 2010 Voltage Creative, LLC photo: http://www.flickr.com/photos/jenorton/2234905210/
  8. 8. Broadcast Media Social Media Monologue Dialogue 2010 Voltage Creative, LLC left photo: http://www.flickr.com/photos/eugeni_dodonov/3116348205/
  9. 9. 400 Million Active Users (As of 03.16.10) 2010 Voltage Creative, LLC
  10. 10. 2010 Voltage Creative, LLC source http://blog.twitter.com/2010/02/measuring-tweets.html
  11. 11. Nuts? 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/steffenz/2080578170/
  12. 12. NOISE 2010 Voltage Creative, LLC signal
  13. 13. 988x10^18 bytes 1,000,000,000 Gb 7,311,200 iPC 2010 Voltage Creative, LLC Gantz, J.F. 2007. The Expanding Digital Universe: A Forecast of Worldwide Information Growth through 2010.
  14. 14. 2010 Voltage Creative, LLC
  15. 15. 2010 Voltage Creative, LLC graphic from http://www.useit.com/alertbox/fancy-formatting.html
  16. 16. SOCIAL MEDIA SIGNAL 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/stephend9/372596415/
  17. 17. HELLO I am No t a f ad 2010 Voltage Creative, LLC
  18. 18. UK, Chilean, L.A. and Haitian Earthquakes Mumbai Terror Attacks NY Flight 1549 Ditching in Hudson Iranian Election Demonstrations MLB & NFL Contract Deals 2010 Voltage Creative, LLC
  19. 19. It’s OK! 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/gregwest98/3733687366/
  20. 20. “The computer in your cell phone is a million times cheaper, a thousand times more powerful, and 100 times smaller than the one computer at MIT in 1965.” Ray Kurzweil 2010 Voltage Creative, LLC
  21. 21. Lo-So 2010 Voltage Creative, LLC
  22. 22. Commitment: 1. None 2. False 3. Misplaced 4. Community 2010 Voltage Creative, LLC
  23. 23. Right Wrong 2010 Voltage Creative, LLC All logos and trademarks are the property of their respective owners. They are presented here for educational purposes.
  24. 24. PROS, CONS & IMPLEMENTATION 2010 Voltage Creative, LLC
  25. 25. 2010 Voltage Creative, LLC +
  26. 26. 2010 Voltage Creative, LLC –
  27. 27. CEO / Brand Ambassador “I’m a thought leader with connections that wants to raise awareness.” 2010 Voltage Creative, LLC
  28. 28. Marketing Manager “I need channels for my content and information on emerging markets.” 2010 Voltage Creative, LLC
  29. 29. Sales and Business Dev “I need to attract and retain customers, and find potential partners with aligned interests.” 2010 Voltage Creative, LLC
  30. 30. Public Relations “I want to influence search rankings, get feedback from our marketplace and agile crisis response.” 2010 Voltage Creative, LLC
  31. 31. Human Resources “I need to network, locate new employees and research potential colleagues.” 2010 Voltage Creative, LLC
  32. 32. Mail Room “I need to promote my rap-metal-reggae fusion band and find a date.” 2010 Voltage Creative, LLC
  33. 33. IMPLEMENTATION 2010 Voltage Creative, LLC
  34. 34. Here there be dragons... 2010 Voltage Creative, LLC image credit http://www.flickr.com/photos/davemott/4245408047/ photo http://www.flickr.com/photos/zooboing/4354835921/
  35. 35. Core Competencies: Humanity Authenticity Agility 2010 Voltage Creative, LLC
  36. 36. Corporation "We share the concerns of consumers regarding discs with XCP software." "We deeply regret any inconvenience this may cause our customers." 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/markyuen/366530114/
  37. 37. 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/trixer/3795835074/
  38. 38. Agility. I has it. 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/davehamster/3715915507/
  39. 39. ACTION 2010 Voltage Creative, LLC
  40. 40. Social Media Listening 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/whitneyinchicago/3932946946/
  41. 41. 2010 Voltage Creative, LLC
  42. 42. 2010 Voltage Creative, LLC
  43. 43. 2010 Voltage Creative, LLC
  44. 44. 2010 Voltage Creative, LLC
  45. 45. 2010 Voltage Creative, LLC
  46. 46. 2010 Voltage Creative, LLC
  47. 47. 2010 Voltage Creative, LLC
  48. 48. 2010 Voltage Creative, LLC
  49. 49. 2010 Voltage Creative, LLC
  50. 50. 2010 Voltage Creative, LLC
  51. 51. 2010 Voltage Creative, LLC
  52. 52. 2010 Voltage Creative, LLC
  53. 53. 2010 Voltage Creative, LLC
  54. 54. 2010 Voltage Creative, LLC
  55. 55. THE END Questions Welcome www.voltagecreative.com 2010 Voltage Creative, LLC

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