1. Resuscitate Chicago Public RadioCPR for your listening pleasure A brief analysis of Chicago Public Radio Prepared by: Voloe Jefferson Scott Voloe@sloan.mit.edu |312-399-7441
2. A Systems Approach to Revenue Generation Prepared by: Voloe Jefferson Scott Voloe@sloan.mit.edu |312-399-7441
3. Content drives diversity of listenership and total listenership Affinity is key Diversity of content is necessary to drive diversity of listenership and total listenership Each listener segment has only one form of content that is king News News shows Documentaries Music Music shows Music documentaries User generated content Local Programming Prepared by: Voloe Jefferson Scott Voloe@sloan.mit.edu |312-399-7441
4. Listenership drives revenue streams Affinity is key Diversity of listenership and total listenership drive revenue streams Underwriting & Sponsorship Sponsors care more about harvesting the audience then about how CPR cultivates the audience Philanthropy – Individual – Institutional Affinity of CPR programmingleads to individual and institutional investors Membership Model Members with an affinity towards specific content will have an increased willingness to pay for the content Prepared by: Voloe Jefferson Scott Voloe@sloan.mit.edu |312-399-7441
5. Revenue streams drive new content development Affinity is Key Revenue streams drive new content development increasing the diversity of content increasing diversity of listenership and total listenership! Prepared by: Voloe Jefferson Scott Voloe@sloan.mit.edu |312-399-7441
6. A Systems Approach to Revenue Generation Content dives diversity of listenership and total listenership diversity of listenership and total listenership drive revenue streams Revenue streams drive new content development Prepared by: Voloe Jefferson Scott Voloe@sloan.mit.edu |312-399-7441
7. Thank you for your consideration! It is my hope that this presentation will demonstrate my keen interest in corporate planning/ strategy positions. Additionally, I believe this presentation demonstrates my ability to guide and support senior executives in the creating, evaluating, and effectively executing strategic planning, new products and or new services. Prepared by: Voloe Jefferson Scott Voloe@sloan.mit.edu |312-399-7441
