VolksideInteraction & information design,  Interaction and information design  User experience and usabilityUser experienc...
#parraontheyarra on Friday 17 Dec 2010   2
Didn’t happen   3
December 2010                4
The birth of Wirify                      5
Inspired by web.without.wordsPaul Armstrong (2008)           6
DOM + jQuery =Hypothesis – 17 Dec 2010   7
=Proof – The Age – 18 Dec 2010   8
CoolHunting.com   Respective Wirify wireframe 9
“Wirify is a bookmarklet that lets you turn any web page into a wireframe in one click”   10
Launch tweet – 20 Dec 2010   11
Next morning …                 12
100’s of tweets – 21 Dec 2010   13
46 hours effort22 Dec 2010               14
First month              15
Volkside.com 4 weeks prior                             16
Volkside.com 4 weeks after                             17
Global audience                  18
98% positive             feedbackAnecdotal                  19
The buzz           20
Wireframes Magazine – 20 Dec 2010   21
Konigi – 21 Dec 2010   22
Information Architects Japan – 22 Dec 2010   23
Nick Finck – 22 Dec 2010   24
UX Booth – 30 Dec 2010   25
Smashing Magazine newsletter – 7 Jan 2011   26
OmniGraffle – 14 Jan 2011   27
The Next Web – 24 Jan 2011   28
Swissmiss – 25 Jan 2011   29
Erik Spiekermann – 15 Apr 2011   30
Wirify.com and Wirify Pro                            31
Wirify.com launched on 22 Feb 2011   32
Export wireframes into OmniGraffle   33
Pricing model – Pay per export   34
430 hours effort23 Feb 2011             35
Further development                      36
More testing   37
More export formats   38
More features   39
The numbers              40
296,640   wireframes created19 Sep 2011             41
3,000 per day at peak350 per day at present13 Sep 2011          42
650 hours                    total effortEquivalent to 4 months full time work – 25 Aug 2011   43
519              credits sold13 Sep 2011                  44
$3,007              total revenue13 Sep 2011                   45
$4.63                  hourly rateUSD, before expenses            46
$65,000      opportunity costThe alternative: 650 hours of client work at example $100 per hour   47
Getting the nameout there – priceless                    48
Would I do it again?     Hell no.                   49
Should you do it?  It depends.                    50
Lessons          51
Idea                       Prototype                               Detailed                               design       Dev...
LessonsYour idea is worth nothing until you work itWeb applications are a lot of work and it all adds up   Prototype 48 ho...
LessonsPeople expect most things for free onlineBuzz is exciting but doesn’t mean there is money in itStart charging for y...
LessonsShow – don’t just tell – the value of your productDeliver on your promises – “… in one click”Surprise and delight y...
Most importantly…     Think twice about piking as     it may cost someone $65k     – and they will miss out on     the dri...
Thank youtwitter: @jopaswww.wirify.com    57
Image credits2, 3, 56. http://cdn.dealsdirect.net/m/products/980/45980/5/product1_45980_600x600.jpg37. http://blog.ryanram...
© 2011 Volkside. All rights reserved.                                        59
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Wirify - Lessons from a micro internet phenomenon

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This presentation on Wirify discusses the original concept, the launch in December 2010, and what followed. It also includes lessons we learned that should help fellow online entrepreneurs plan and build their web-based products. It was presented by Jussi Pasanen at the inaugural Melbourne Geek Night on Tuesday 20 Sep 2011. Read the related blog post: http://www.volkside.com/2011/09/presentation-wirify-lessons-from-a-micro-internet-phenomenon

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Wirify - Lessons from a micro internet phenomenon

  1. 1. VolksideInteraction & information design, Interaction and information design User experience and usabilityUser experience and usabilityWirifyLessons from a micro internet phenomenonJussi Pasanen, September 2011 1
  2. 2. #parraontheyarra on Friday 17 Dec 2010 2
  3. 3. Didn’t happen 3
  4. 4. December 2010 4
  5. 5. The birth of Wirify 5
  6. 6. Inspired by web.without.wordsPaul Armstrong (2008) 6
  7. 7. DOM + jQuery =Hypothesis – 17 Dec 2010 7
  8. 8. =Proof – The Age – 18 Dec 2010 8
  9. 9. CoolHunting.com Respective Wirify wireframe 9
  10. 10. “Wirify is a bookmarklet that lets you turn any web page into a wireframe in one click” 10
  11. 11. Launch tweet – 20 Dec 2010 11
  12. 12. Next morning … 12
  13. 13. 100’s of tweets – 21 Dec 2010 13
  14. 14. 46 hours effort22 Dec 2010 14
  15. 15. First month 15
  16. 16. Volkside.com 4 weeks prior 16
  17. 17. Volkside.com 4 weeks after 17
  18. 18. Global audience 18
  19. 19. 98% positive feedbackAnecdotal 19
  20. 20. The buzz 20
  21. 21. Wireframes Magazine – 20 Dec 2010 21
  22. 22. Konigi – 21 Dec 2010 22
  23. 23. Information Architects Japan – 22 Dec 2010 23
  24. 24. Nick Finck – 22 Dec 2010 24
  25. 25. UX Booth – 30 Dec 2010 25
  26. 26. Smashing Magazine newsletter – 7 Jan 2011 26
  27. 27. OmniGraffle – 14 Jan 2011 27
  28. 28. The Next Web – 24 Jan 2011 28
  29. 29. Swissmiss – 25 Jan 2011 29
  30. 30. Erik Spiekermann – 15 Apr 2011 30
  31. 31. Wirify.com and Wirify Pro 31
  32. 32. Wirify.com launched on 22 Feb 2011 32
  33. 33. Export wireframes into OmniGraffle 33
  34. 34. Pricing model – Pay per export 34
  35. 35. 430 hours effort23 Feb 2011 35
  36. 36. Further development 36
  37. 37. More testing 37
  38. 38. More export formats 38
  39. 39. More features 39
  40. 40. The numbers 40
  41. 41. 296,640 wireframes created19 Sep 2011 41
  42. 42. 3,000 per day at peak350 per day at present13 Sep 2011 42
  43. 43. 650 hours total effortEquivalent to 4 months full time work – 25 Aug 2011 43
  44. 44. 519 credits sold13 Sep 2011 44
  45. 45. $3,007 total revenue13 Sep 2011 45
  46. 46. $4.63 hourly rateUSD, before expenses 46
  47. 47. $65,000 opportunity costThe alternative: 650 hours of client work at example $100 per hour 47
  48. 48. Getting the nameout there – priceless 48
  49. 49. Would I do it again? Hell no. 49
  50. 50. Should you do it? It depends. 50
  51. 51. Lessons 51
  52. 52. Idea Prototype Detailed design Development and integration Plans and Testing and feature sets monitoring Help and user guide Marketing and User promotion management Communication and follow-up Customer support Payment systems etc.Online products are really hard work 52
  53. 53. LessonsYour idea is worth nothing until you work itWeb applications are a lot of work and it all adds up Prototype 48 hours → Product 480 hoursPlan it – set targets and track your effortSweat equity is not free 53
  54. 54. LessonsPeople expect most things for free onlineBuzz is exciting but doesn’t mean there is money in itStart charging for your product as early as you canDon’t drink too much start-up Kool-Aid 54
  55. 55. LessonsShow – don’t just tell – the value of your productDeliver on your promises – “… in one click”Surprise and delight your usersListen to your customers 55
  56. 56. Most importantly… Think twice about piking as it may cost someone $65k – and they will miss out on the drinks too! J 56
  57. 57. Thank youtwitter: @jopaswww.wirify.com 57
  58. 58. Image credits2, 3, 56. http://cdn.dealsdirect.net/m/products/980/45980/5/product1_45980_600x600.jpg37. http://blog.ryanrampersad.com/2009/01/31/major-browser-icons/38. http://upload.wikimedia.org/wikipedia/en/f/f9/OmniGraffle_Logo.pnghttp://vipultaneja.com/wp-content/uploads/2011/02/visio-2010-icon.pnghttp://www.suberapps.com/wp-content/uploads/balsamiq_icon_small.pnghttp://upload.wikimedia.org/wikipedia/commons/thumb/a/a3/Adobe_Illustrator_logo.svg/342px-Adobe_Illustrator_logo.svg.png52. Iceberg in Newfoundland by natalielucier http://www.flickr.com/photos/natalielucier/3620143737/All product names, trademarks, logos and icons are the property of their respective owners 58
  59. 59. © 2011 Volkside. All rights reserved. 59

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