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Wirify - Lessons from a micro internet phenomenon

Wirify - Lessons from a micro internet phenomenon

This presentation on Wirify discusses the original concept, the launch in December 2010, and what followed. It also includes lessons we learned that should help fellow online entrepreneurs plan and build their web-based products. It was presented by Jussi Pasanen at the inaugural Melbourne Geek Night on Tuesday 20 Sep 2011. Read the related blog post: http://www.volkside.com/2011/09/presentation-wirify-lessons-from-a-micro-internet-phenomenon

This presentation on Wirify discusses the original concept, the launch in December 2010, and what followed. It also includes lessons we learned that should help fellow online entrepreneurs plan and build their web-based products. It was presented by Jussi Pasanen at the inaugural Melbourne Geek Night on Tuesday 20 Sep 2011. Read the related blog post: http://www.volkside.com/2011/09/presentation-wirify-lessons-from-a-micro-internet-phenomenon

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Wirify - Lessons from a micro internet phenomenon

  1. 1. Volkside Interaction & information design, Interaction and information design User experience and usability User experience and usability Wirify Lessons from a micro internet phenomenon Jussi Pasanen, September 2011 1
  2. 2. #parraontheyarra on Friday 17 Dec 2010 2
  3. 3. Didn’t happen 3
  4. 4. December 2010 4
  5. 5. The birth of Wirify 5
  6. 6. Inspired by web.without.words Paul Armstrong (2008) 6
  7. 7. DOM + jQuery = Hypothesis – 17 Dec 2010 7
  8. 8. = Proof – The Age – 18 Dec 2010 8
  9. 9. CoolHunting.com Respective Wirify wireframe 9
  10. 10. “Wirify is a bookmarklet that lets you turn any web page into a wireframe in one click” 10
  11. 11. Launch tweet – 20 Dec 2010 11
  12. 12. Next morning … 12
  13. 13. 100’s of tweets – 21 Dec 2010 13
  14. 14. 46 hours effort 22 Dec 2010 14
  15. 15. First month 15
  16. 16. Volkside.com 4 weeks prior 16
  17. 17. Volkside.com 4 weeks after 17
  18. 18. Global audience 18
  19. 19. 98% positive feedback Anecdotal 19
  20. 20. The buzz 20
  21. 21. Wireframes Magazine – 20 Dec 2010 21
  22. 22. Konigi – 21 Dec 2010 22
  23. 23. Information Architects Japan – 22 Dec 2010 23
  24. 24. Nick Finck – 22 Dec 2010 24
  25. 25. UX Booth – 30 Dec 2010 25
  26. 26. Smashing Magazine newsletter – 7 Jan 2011 26
  27. 27. OmniGraffle – 14 Jan 2011 27
  28. 28. The Next Web – 24 Jan 2011 28
  29. 29. Swissmiss – 25 Jan 2011 29
  30. 30. Erik Spiekermann – 15 Apr 2011 30
  31. 31. Wirify.com and Wirify Pro 31
  32. 32. Wirify.com launched on 22 Feb 2011 32
  33. 33. Export wireframes into OmniGraffle 33
  34. 34. Pricing model – Pay per export 34
  35. 35. 430 hours effort 23 Feb 2011 35
  36. 36. Further development 36
  37. 37. More testing 37
  38. 38. More export formats 38
  39. 39. More features 39
  40. 40. The numbers 40
  41. 41. 296,640 wireframes created 19 Sep 2011 41
  42. 42. 3,000 per day at peak 350 per day at present 13 Sep 2011 42
  43. 43. 650 hours total effort Equivalent to 4 months full time work – 25 Aug 2011 43
  44. 44. 519 credits sold 13 Sep 2011 44
  45. 45. $3,007 total revenue 13 Sep 2011 45
  46. 46. $4.63 hourly rate USD, before expenses 46
  47. 47. $65,000 opportunity cost The alternative: 650 hours of client work at example $100 per hour 47
  48. 48. Getting the name out there – priceless 48
  49. 49. Would I do it again? Hell no. 49
  50. 50. Should you do it? It depends. 50
  51. 51. Lessons 51
  52. 52. Idea Prototype Detailed design Development and integration Plans and Testing and feature sets monitoring Help and user guide Marketing and User promotion management Communication and follow-up Customer support Payment systems etc. Online products are really hard work 52
  53. 53. Lessons Your idea is worth nothing until you work it Web applications are a lot of work and it all adds up Prototype 48 hours → Product 480 hours Plan it – set targets and track your effort Sweat equity is not free 53
  54. 54. Lessons People expect most things for free online Buzz is exciting but doesn’t mean there is money in it Start charging for your product as early as you can Don’t drink too much start-up Kool-Aid 54
  55. 55. Lessons Show – don’t just tell – the value of your product Deliver on your promises – “… in one click” Surprise and delight your users Listen to your customers 55
  56. 56. Most importantly… Think twice about piking as it may cost someone $65k – and they will miss out on the drinks too! J 56
  57. 57. Thank you twitter: @jopas www.wirify.com 57
  58. 58. Image credits 2, 3, 56. http://cdn.dealsdirect.net/m/products/980/45980/5/product1_45980_600x600.jpg 37. http://blog.ryanrampersad.com/2009/01/31/major-browser-icons/ 38. http://upload.wikimedia.org/wikipedia/en/f/f9/OmniGraffle_Logo.png http://vipultaneja.com/wp-content/uploads/2011/02/visio-2010-icon.png http://www.suberapps.com/wp-content/uploads/balsamiq_icon_small.png http://upload.wikimedia.org/wikipedia/commons/thumb/a/a3/Adobe_Illustrator_logo.svg/342px- Adobe_Illustrator_logo.svg.png 52. Iceberg in Newfoundland by natalielucier http://www.flickr.com/photos/natalielucier/3620143737/ All product names, trademarks, logos and icons are the property of their respective owners 58
  59. 59. © 2011 Volkside. All rights reserved. 59

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