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Saddlepod concept - Notebook bag with bicycle frame attachments

Concept brief for "Saddlepod" notebook bag with bicycle frame attachments.

For more information see this blog post: http://www.volkside.com/2011/07/your-idea-is-worth-nothing-until-you-work-it/

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Saddlepod concept - Notebook bag with bicycle frame attachments

  1. 1. VolksideInteraction & information design, Interaction and information design User experience and usabilityUser experience and usabilitySaddlepod™ conceptMay 2011 1
  2. 2. Saddlepod?Do you commute by bicycle?Have a thing or two to carry?Hate the weight of a backpack?You need a Saddlepod! 2
  3. 3. Saddlepod™First sketch 3
  4. 4. Deceivingly simpleMessenger bag, folio or sleevewith bicycle frame attachments 4
  5. 5. FeaturesAvailable in different sizesIn-frame and side-frame versionsSecure quick-release mountsWell thought out for daily useCool enough to take to meetingsDrizzle-proof 5
  6. 6. Sizes for different needs 6
  7. 7. QualitiesCleverTactileHandyUsableRefinedDesirable 7
  8. 8. Inspiration 8
  9. 9. Frame Bag by Retrovelo 9
  10. 10. Billykirk Bike Frame Bag 10
  11. 11. Hambone Designs Velopocket 11
  12. 12. How to Build a Bicycle Frame Bag 12
  13. 13. Novel? Hardly. 13
  14. 14. US Patent 1,362,162 for “Bicycle Book-Carrier”by Isaac C. Bradley – granted in 1920! 14
  15. 15. Next stepsMarket researchName and pricingDesign and materialsManufacturingAttachment type (velcro, latch, buckle, hook…)Prototype testing in real-world conditions 15
  16. 16. Success is when it’s…ProfitableFeatured in Fast Company’s Co.DesignThe must-have hipster fashion accessory :) 16
  17. 17. Do you reckon it would fly? 17
  18. 18. Thank youwww.volkside.comteam@volkside.comtwitter.com/jopas 18
  19. 19. Image credits3. Single Speed project by Nomad Tales http://www.flickr.com/photos/pnglife/3961128877/4. Moleskine: Ruled Notebook - Pockethttp://www.moleskine.com/catalogue/classic/notebooks/ruled__notebook__pocket.phpOfficeworks: Windsor & Newton 11 x 14 Visual Diary Black Paper JA0263930http://www.officeworks.com.au/retail/products/Office-Supplies/General-Stationery/Notebooks-and-Pads-and-Student-Organisers/Visual-Diaries-and-Sketch-Books/JA0263930WallPaper Stock: iPad http://wallpaperstock.net/ipad-front,-back-and-side-wallpapers_w17003.htmlTech2: Apple Macbook Air review http://tech2.in.com/reviews/laptops/apple-macbook-air/31741/09. Collecticle: Frame Bag by Retrovelo http://weblog.collecticle.com/page/3 See alsohttp://www.retrovelo.de/framebag.html10. Dwell: Billykirk Bike Frame Bag http://www.dwell.com/articles/billykirk-bike-frame-bag.html11. Hambone Designs Top Tube VeloPocket on Etsy http://www.etsy.com/shop/hambonedesigns12. Bike Path Warrior: How to Build a Bicycle Frame Baghttp://bikepathwarrior.blogspot.com/2010/02/how-to-build-bicycle-frame-bag.html14. Free Patents Online: Bicycle book-carrier, United States Patent 1362162http://www.freepatentsonline.com/1362162.htmlAll product names, trademarks, logos and icons are the property of their respective owners 19
  20. 20. © 2011 Volkside. All rights reserved. 20

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