TestAt1256345182

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  • Be sure to discuss the details of the expansion timeline.
  • Don’t forget to discuss the “promotion from within” philosophy.
  • Elaborate heavily on the television commercials.
  • Keep the question and answer session down to 15 minutes.
  • Be sure to thank everyone for coming and to thank the caterers and other staff members that put the conference together.
  • TestAt1256345182

    1. 1. Global Marketing, Inc. Annual Conference - 1999
    2. 2. Conference Agenda <ul><li>Current Company Status </li></ul><ul><li>Personnel Changes </li></ul><ul><li>Projected Expansion </li></ul><ul><li>Advertising Strategies </li></ul><ul><li>Question and Answer </li></ul>
    3. 3. Current Company Status <ul><li>Twelve offices nationwide expanding to 15 offices over the next four years </li></ul><ul><li>Approximately 1,500 employees </li></ul><ul><li>On “Financial Fortune’s” list of top 100 companies three years in a row </li></ul><ul><li>At least 15% revenue increase five years in a row with a projected 20% increase next year </li></ul>
    4. 4. Personnel Changes <ul><li>Maria Cortez </li></ul><ul><ul><li>Promoted to Regional Vice-President – Southeast </li></ul></ul><ul><li>Mark Reynolds </li></ul><ul><ul><li>Promoted to District Manager – Orlando </li></ul></ul><ul><li>Jean O’Reilly </li></ul><ul><ul><li>Retired after 20 years service </li></ul></ul>
    5. 5. Projected Expansion <ul><li>Three new offices over next four years </li></ul><ul><ul><li>Tampa, Florida </li></ul></ul><ul><ul><li>Dallas, Texas </li></ul></ul><ul><ul><li>Phoenix, Arizona </li></ul></ul>
    6. 6. Advertising Strategies <ul><li>Television Commercials </li></ul><ul><li>Full one-page advertisements in local newspapers </li></ul><ul><li>Radio spots </li></ul><ul><li>Free seminars </li></ul>
    7. 7. Question and Answer
    8. 8. Conference Concluded

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