Voices.com Creating Community


Published on

What makes a customer feel like they ‘belong’ and are valued? David Ciccarelli, co-founder and CEO of Voices.com, addresses the concept of community and explores the many reasons for why it is vital for businesses to build, listen to and engage their communities in order to thrive.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Voices.com Creating Community

  1. 1. Creating Community David Ciccarelli, CEO, Voices.com @davidciccarelli [email_address] [email_address] [email_address]
  2. 2. Today’s Talking Points <ul><li>Quick Introduction to Voices.com </li></ul><ul><li>Community Characteristics </li></ul><ul><li>How To Identify Future Community Members </li></ul><ul><li>Infrastructure to Facility Conversations </li></ul><ul><li>Digital Media Matrix </li></ul><ul><li>Key Performance Indicators </li></ul><ul><li>Social Media Report Card & Social Media Dashboard </li></ul>
  3. 3. An Industry Revolution
  4. 4. How Voices.com Works <ul><li>You post a job FREE! </li></ul><ul><li>Auditions are uploaded by the professionals at Voices.com </li></ul><ul><li>You select the best candidate for the job and make payment </li></ul><ul><li>Talent completes recording and makes files available for download </li></ul>
  5. 5. Basics of Community Communities are groups of people that rally around beliefs, causes or brands that they associate themselves with.
  6. 6. Community Characteristics <ul><li>Historical Factors </li></ul><ul><ul><li>Population and settlement history, conflict history </li></ul></ul><ul><li>Social Factors </li></ul><ul><ul><li>Ethnicity and language, family structure, social divisions </li></ul></ul><ul><li>Economic Factors </li></ul><ul><ul><li>Differences or similarities in livelihood, degree of economic success </li></ul></ul><ul><li>Cultural Factors </li></ul><ul><ul><li>Cultural beliefs, religious beliefs, political alignment, management of resources </li></ul></ul>
  7. 7. How Do They Relate To Your Business? <ul><li>Historical Factors </li></ul><ul><ul><li>Common friends, common enemies </li></ul></ul><ul><li>Social Factors </li></ul><ul><ul><li>Common language, jargon, shared passions </li></ul></ul><ul><li>Economic Factors </li></ul><ul><ul><li>Career choice, areas of expertise, ability to invest in similar areas (technology, services) </li></ul></ul><ul><li>Cultural Factors </li></ul><ul><ul><li>Shared values, management of resources </li></ul></ul>
  8. 8. Listen
  9. 9. Monitoring Your Market <ul><li>Set-up </li></ul><ul><ul><li>Get Google Alerts for your primary keywords </li></ul></ul><ul><ul><li>Set-up Saved Searches on Twitter </li></ul></ul><ul><ul><li>Join Groups on LinkedIn and Facebook that relate to your market </li></ul></ul><ul><li>Read and Listen </li></ul>
  10. 10. Sphere of Influence <ul><li>Observers__________________ </li></ul><ul><li>Fans_______________________ </li></ul><ul><li>Influencers__________________ </li></ul>
  11. 11. Understanding Your Community <ul><li>Survey </li></ul><ul><ul><li>Send a survey to gather feedback on how to serve your community. </li></ul></ul><ul><li>Survey Set-up </li></ul><ul><ul><li>Keep it simple. I like single question surveys. </li></ul></ul><ul><ul><li>Be sure to have a large text box for customers to add their ideas. </li></ul></ul><ul><li>Results </li></ul><ul><ul><li>The best ideas bubble to the top. Focus on easy implementation. </li></ul></ul><ul><ul><li>Follow-up with each person individually. </li></ul></ul>
  12. 12. Build
  13. 13. Foundational Elements <ul><li>Infrastructure to facilitate brand-to-community conversation </li></ul><ul><li>Infrastructure to facilitate member-to-member conversations </li></ul><ul><li>All channels should facilitate member-to-brand conversations </li></ul>
  14. 14. Content Publishing Content Object Text Blog Posts, Industry-Related Articles, Questions & Answers Images Event Photos, Infographics Video Event Videos, Tutorials, Product Demos Audio Podcasts, Webinars, Testimonials
  15. 16. Videos <ul><li>New video tutorials monthly </li></ul><ul><li>Offer marketing ideas </li></ul><ul><li>Provide performance tips </li></ul><ul><li>Engage in conversations </li></ul><ul><li>Share videos on YouTube and on our Facebook Wall </li></ul>
  16. 18. Podcasts <ul><li>It’s like blogging, but with your voice </li></ul><ul><li>Radio-style programs that engage your audience in the intimate setting of their iPod headphones </li></ul><ul><li>Subscribe free in iTunes </li></ul><ul><li>Listen online, anytime, anywhere </li></ul>
  17. 19. Engage
  18. 20. Digital Media Matrix Shareable Object Location Schedule Text Blog Posts, Q&A, Email Newsletters Company Blog, Facebook, Twitter, LinkedIn Daily (3-5 per day) Images Event Photos, Infographics Facebook Page, Flickr Weekly Video Event Videos, Tutorials, Demos YouTube, Facebook Weekly - Monthly Audio Podcasts, Webinars, Testimonials YouTube Weekly - Monthly
  19. 21. Results
  20. 22. Key Performance Indicators <ul><li>Social Media Report Card </li></ul><ul><ul><li>Once a month check-up on all your stats </li></ul></ul><ul><ul><li>Include all forms of digital media </li></ul></ul><ul><ul><li>Allows you to set goals and chart your success </li></ul></ul><ul><li>How To Create a Social Media Report Card </li></ul><ul><ul><li>Create a master spreadsheet in Google Docs or an app in Salesforce.com </li></ul></ul><ul><ul><li>Graph your results to create a visually compelling dashboard </li></ul></ul>
  21. 25. Thank You
  22. 26. Creating Community David Ciccarelli, CEO, Voices.com @davidciccarelli [email_address] [email_address] [email_address]