"Social Media Metrics for Business: How To Measure Your Success"
* David Ciccarelli (@davidciccarelli), Co-Founder and Chief Executive Officer of Voices.com
Do you work in a small business and are looking for new, cost-effective ways to attract and acquire new customers? How do you know if you're on the right track and ultimately, how do you measure success?
Despite social media being all the rage, few businesses have figured out how to actually leverage these popular websites by turning fans into customers. In this fast-paced session, you'll learn how Voices.com, a London-based startup, has acquired 4500+ followers on Twitter and over 2500 fans on Facebook. Find out which metrics we focus on, the tools we use and the simple strategy that helps us to keep it manageable.