In June 2015, the world commemorated the Bicentenary of the Battle of Waterloo, a decisive historic event. The non-profit organisation "Bataille de Waterloo 1815" planned the most impressive reenactment ever seen in Europe. 5.000 reenactors, 300 horses and 100 cannons participated.
The marketing goals: engage a wider audience beyond reenactment and Napoleon enthusiasts, and convert no less than 120.000 of them into ticket buyers using a strategic, conversion-based content and social media approach.
To that end, Voice conceived a full-fledged conversational communication plan for our sister company VO Communication, the event’s executive producer, and their partner Verhulst Events and Partners. The plan integrates web, public relations, and social media.