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Social Media Summit Brussels - The Social Media Battle of Waterloo

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In June 2015, the world commemorated the Bicentenary of the Battle of Waterloo, a decisive historic event. The non-profit organisation "Bataille de Waterloo 1815" planned the most impressive reenactment ever seen in Europe. 5.000 reenactors, 300 horses and 100 cannons participated.

The marketing goals: engage a wider audience beyond reenactment and Napoleon enthusiasts, and convert no less than 120.000 of them into ticket buyers using a strategic, conversion-based content and social media approach.

To that end, Voice conceived a full-fledged conversational communication plan for our sister company VO Communication, the event’s executive producer, and their partner Verhulst Events and Partners. The plan integrates web, public relations, and social media.

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Social Media Summit Brussels - The Social Media Battle of Waterloo

  1. 1. THE HISTORICAL FACTS
  2. 2. THE HISTORICAL FACTS
  3. 3. THE HISTORICAL FACTS
  4. 4. THE HISTORICAL FACTS
  5. 5. THE HISTORICAL FACTS
  6. 6. THE HISTORICAL FACTS
  7. 7. THE HISTORICAL FACTS
  8. 8. THE HISTORICAL FACTS
  9. 9. •Strategy and key topics definition •Monthly meetings •Monthly reportings •Content creation •Message adaptation •Weekly follow-up • Daily content mgmt • Daily community mgmt • Daily monitoring ANALYSISAND IMPROVEMENT
  10. 10. OFFICIAL CHARACTERS
  11. 11. ANONYMOUS CHARACTERS
  12. 12. Main Facebook page Facebook pages historical characters Grognard
  13. 13. THE HISTORICAL FACTS Country Facebook active users Twitter Germany 25.33 million 2.4 million Austria 2.93 million 0.085 million Belgium 5 million 1.1 million France 28 million 2.3 million Netherlands 8 million 3.3 million Luxembourg 0.22 million Unknown United Kingdom 36 million 10 million Total 105 million 19 million
  14. 14. Used languages: FR – EN – NL – DE Potential target group: 105 million users in the selected countries Objective: communicate to largest number of people possible Used languages: EN + languages used by partners Potential target group: 19 million Objective: communicate to journalists Used languages: FR – EN – NL - DE Potential target group: 19 million Objective: Offer strong visual content to largest number of people possible
  15. 15. YouTube media plan Germany France

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