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Use of Twitter and social media


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Workshop door Andy Black
3 maart 2016, VOGIN-IP-lezing, Amsterdam

Published in: Internet
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Use of Twitter and social media

  1. 1. Twitter
  2. 2. Twitter is a real-time news feed that can be used to search and identify influencers and trends. Influencers often share ideas, links and documents that can assist information gathering and situational awareness. Twitter Lists enable real-time intelligence feeds to be created by aggregating and categorising influencers. In this session you will discover how to create and optimise a Twitter profile, how to search Twitter, how to create private and public Twitter lists, how to subscribe to lists, how to identify and discreetly monitor influencers, how to use Twitter advanced search, how to search and translate Twitter in multiple languages, how to use Twitter advertising to target messages at key influencers, how to use digital tools to create and also repurpose Twitter content, how to grow followers, how to schedule content and how to evaluate and measure Twitter effectiveness.
  3. 3. 3 What Is Twitter? Real-time news feed Twitter can be searched to identify influencers and trends Influencers often share ideas, links and documents that can assist research Twitter Lists enable real-time intelligence feeds to be created by aggregating and categorising influencers
  4. 4. 4 Using Twitter To Listen Creating a Twitter profile Searching Twitter Creating private Twitter lists Creating public Twitter lists Subscribing to lists Following Influencers Twitter advanced search
  5. 5. 5 You Can Listen To World Leaders On Twitter Twiplomacy is a listing of world leaders on Twitter See what world leaders say in real time You can add them to specific Twitter Lists
  6. 6. 6 You Can Also Listen To Other Influencers And Add Them To Related Twitter Lists Business and Management Experts on Twitter Social Science Experts on Twitter Arts and Humanities Experts on Twitter Science, Technology, Engineering and Mathematics Experts on Twitter Media and Journalism Experts on Twitter US Federal Government on Twitter World Leader Twitter Directory UK MPs on Twitter UK Think Tanks on Twitter European Think Tanks on Twitter Electionista World Gov Twitter Feed EU Journalists and Bloggers Juncker Commission Members Energy and REE Russian Geopolitics
  7. 7. Research Tools – Followerwonk Followerwonk helps you explore and grow your Twitter social graph and also examine the social graph of other Twitter sites Who are your/their followers? Where are they located? When do they tweet? Data visualisations enable easy analysis of any Twitter social graph You can also search across Twitter bios and descriptions to assist the building of your Twitter Lists screen-name-extractor/
  8. 8. 8 Research Tools – Translating Tweets Using the Chrome Browser you can install a Chrome extension that translates any page in the browser If you then logon to Twitter via Chrome you can translate any Twitter page In the example screengrabs, we have translated Arabic into English The translation is machine generated so lacks idioms/irony and semantics Google Chrome Browser (download) Google Translate (Chrome extension)
  9. 9. Additional Twitter Research Tools . SocialRank Organise and manage your followers Hashtagme Identify popular hashtags Trends24 Detailed breakdowns of trending terms Buzzsumo Type in a keyword to identify influencers/amplifiers who may want to share your content DiggDeeper igg-deeper Discover the top articles and links that your Twitter followees have shared – allows you to identify popular content/ideas Swayy Analyse the topic interests of the people who follow you Bluenod Map and visualise the communities around a Twitter user or hashtag My Top Tweet Find any Twitter user's top ten tweets by engagement Trendspottr Find out what's trending around a topic or a list
  10. 10. 10 Thank You Andy Black My Experience Includes Working With: