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Using Facebook to Engage
your Target Market and
Skyrocket your Business!
Tuesday, May 21, 13
EricVogel
@socialmediamstr
eric@pillarsocialmedia.com
Tuesday, May 21, 13
• Statistics
• Professional Appearance
• Posting Consistency & Creativity
• Gaining LIKES
• Facebook Ad Campaigns
Tuesday, May 21, 13
STATS
• 1 Billion Users
• 751 Million Mobile Users
• 20 Minutes Per Day
• 645 Million Weekly PageViews
Tuesday, May 21, 13
Professional Appearance
•Cover Photo
•Profile Photo
•Custom Tabs
Tuesday, May 21, 13
Facebook Cover PageContact Info
Size- 851 x 315 pixels
Tuesday, May 21, 13
Profile Photo
180 x 180 pixels
centered
Tuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Promote Specials & EventsHighlight Post
Tuesday, May 21, 13
Custom Tabs
Tuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Posting Consistency
• Facebook- 1 x day minimum
• How big is your company?
• How much do you have to share?
• How many ‘LIKES’ do you have?
Tuesday, May 21, 13
Plan Ahead
Tuesday, May 21, 13
Posting Types
• Fill in the blank
• Title and link
• Quotes with photos
• Promotions
• Videos
• Contests
• Questions
• Theme Days
Tuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Facebook Ads
• Traditional Ads
• Sponsored Stories
• LIKE Ads
• Promoted Posts
Tuesday, May 21, 13
Traditional Ad
• Located on the side of Facebook
• Photo and text
• Creativity is key
Tuesday, May 21, 13
Tuesday, May 21, 13
vs.
A B
vs.
Tuesday, May 21, 13
Promoted Post
Tuesday, May 21, 13
Sponsored Story
Tuesday, May 21, 13
Test Ads
Tuesday, May 21, 13
Troy Family Daze Case Study
Tuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
ThankYou!
View online: pillarsocialmedia.com/presentations
EricVogel
eric@pillarsocialmedia.com
Tuesday, May 21, 13

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Using Facebook to Engage your Target Market and Skyrocket your Business

Editor's Notes

  1. Brand Consistency- Both in design and content - How do you want others to view your company? Posting Consistency- Stay top of mind - One a day minimum Gaining LIKES Facebook Ads-
  2. only 20% can be text cover page size
  3. centered - edit thumbnail - scale to fit Profile photo size
  4. scroll over post and click the star full width of your wall so it’s prominent
  5. welcome & contact us tab coupon or deals tab
  6. jotform.com
  7. FAN GATE http://www.pagemodo.com
  8. Business to Consumer
  9. hootsuite.com
  10. tip tuesday what’s happening wednesday
  11. Voice of a business - traditional ads Voice of a friend - sponsored stories