1.Communicationplatform• A communication channel• Connect and createrelationships• An ongoing conversation• Connecting with yourconnections connections:Networking in the digital world
2.SocialMediaConnectsYou• Do you trust what advertisementsrecommend or what friendsrecommend more?• People buy from people they know,like and trust.YouFriendsColleaguesCustomersFriends‟ FriendsColleagues‟ConnectionsCustomers‟ConnectionsYour Connections‟Connections‟Connections, etc…
Facebook• What‟s on your mind• Photos, Video, Links, Text• Friends (5,000 max)• Business – Advertising, Marketing,Public Relations, Customer Support,Loyal Communities• Tag friends in text updates, videos,and photosFACEBOOK
Facebook• 1.1 Billion users• 751 Million Mobile Users• 20 minutes per day onFacebook• 645 Million weekly page viewsFacebook Stats
Facebook• Navigate to www.facebook.com• Click Sign Up• Full name, password, email, gender, birthday• Let users find you by your contact information or name• Fill in the „About You‟ section• Add where you live and hometown• Add education, current and previous employment• Add photos• Like pages-businesses, movies, TV, entertainment, etc.• Join groups• Find friends and family• Update your status “What‟s on your mind?”Getting Started
Facebook• Friends• Colleagues• Old/current classmates• Pure Michigan• Michigan Economic DevelopmentCorporation• L. Brooks Patterson• Oakland County Business Center - MI-SBTDC• Pillar Social MediaWho You ShouldFriend or Like
Facebook: Public vs. Private• The default setting for all content you addis PUBLIC, unless you change it.• “Always think before you post. Just likeanything else you post on the web orsend in an email, information you shareon Facebook can be copied or re-sharedby anyone who can see it.”
• They store everything you‟ve ever share onFacebook.Facebook: Privacy
• Chat with your friends directly on Facebook• Video chat is also available (download app)• Great way to connect with someone on adeeper level.• All chats stored in Facebook Messages sectionFacebook Facebook Chat
FacebookforBusiness Facebook for BusinessFacebook for Business: Pages, Ads, SponsoredStories, Platform:https://www.facebook.com/businessTo Create a Facebook Page1. Go to:https://www.facebook.com/pages/create.php
FacebookforBusiness Creating a Facebook Page2. Choose the Type of Page:• Local Business or Place• B2C, a brick and mortar store that people can visit, like aboutique, restaurant, etc.• Company, Organization, or Institution• B2B, a business that operates out of your home or on theroad, etc.• Brand or Product• Coca-Cola, Apple, Website, Cars, Clothing, etc.• Artist, Band or Public Figure• Kelly Clarkson, L. Brooks Patterson, etc.• Entertainment• Concert Tour, School or Professional Sports Teams, Movies,etc.• Cause or Community3. You will need the Page Name for each typeYou need the contact information for a local business/place4. Agree to Facebook Terms and Services
FacebookforBusiness Creating a Facebook Page Cont.5. Upload Profile Picture from computer or Importfrom Website6. About• Add information about your company• Can link your website, Twitter, LinkedIn• Can skip or change later7. Customize Facebook Page Web Address• Why?• Make it easier for people to find you• Branding• Can change only ONCE8. Like your Page and set up admins.
FacebookforBusinessBuilding Your Facebook PageOnce you‟ve created your Page, the next step is to make sure itrepresents your Brand and supports your Social Media Marketingstrategy with coordinated content and graphics.ContentAbout:• Write a short statement that clearly describes what yourbusiness is, and include helpful links and contactinformation.• Include important information such as your location, links,hours, photos, menus, etc.Posts:• Add updates, photos, videos and links about your businessso people always see fresh content on your Page.• The best way to reach your audience across Facebookand drive engagement is by posting regularly to yourPage.
FacebookforBusiness Building Your Facebook PageGraphics: Cover Photo, Profile Picture, TabsCover photo: This is the first thing people will see when they visityour Page. Choose a unique photo and change it as often asyour like.Specs: 851 X 315 pixelsCant include prices, contact information (website) or Calls toActions (Like Us!)Profile photo: This represents your Page on other parts ofFacebook, like in news feed. Use your logo or another imagethat‟s associated with you.Specs: Use a high quality image that scales well from 180 x 180pixels to 180 x 180 pixelsTabs and apps: Photos, likes and apps are at the top of yourPage. Change the order so people see what matters to you first.Specs: Change Tab names and graphics (111 x 74 pixels)to represent your Brand.
Professional Appearance• Cover Photo• Profile Photo• Custom TabsFacebookforBusiness
Facebook Cover Page Contact InfoSize- 851 x 315 pixelsFacebookforBusiness
Profile Photo180 x 180 pixelscenteredFacebookforBusiness
FacebookforBusiness Building Your Facebook PageGet Likes:• Invite Friends and email contacts to Likeyour page.• Share the Page on your Profile oranother Page.• Add Facebook Like Button to yourWebsite.• Invite current and new customers to likeyour Page, and promote it with in-storesigns, flyers, emails, and website links.
FacebookforBusiness Facebook Page EngagementEngage with your customersGive your Page an authentic and consistent voice, andencourage people to like and share your posts.• Share exclusive content: Post photos, videos, menus orother "sneak peaks" about new products and events.• Ask questions: questions let customers give feedback on aproduct or service.• Create an event: Celebrate a launch, holiday, oranniversary and promote it to your loyal customers.• Highlight what’s important: Hover over a story you‟vecreated and click on the star to make it wider, or on thepencil to pin it to the top of your Page, hide or delete itentirely.• Manage everything in one place: Keep track of all theactivity on your Page from your admin panel. Respond whenpeople write on your Page timeline or send you a messageand view your latest insights.
FacebookforBusiness Measuring Your Facebook PageFacebook Insights*A Page needs 30 Likes before Insights areavailable.With Facebook Insights you will see:• Who your customers are• What day of the week most people visit• How often people comment• Which posts are most engaging• Update your Page at times when fansare most engaged, and encourageparticipation with weekly pinned posts.
To Do!• Post 3 times before next class– Share 1 Link– Post 1 Photo– Post 1 Update• Get Cover Photo (851 X 315 pixels),Profile Picture (high quality imagethat scales well from 180 x 180 pixelsto 32 x 32 pixels), and 3 TabPictures(111 x 74 pixels)FacebookforBusiness
Extra CreditAdd a Like Button to your Websitehttps://developers.facebook.com/docs/guides/web/FacebookforBusiness
Facebook for BusinessNext Steps…1. Register for:a. Facebook for Business 2 Intermediate– 6/19/13b. Facebook for Business 3 Advanced– 6/26/13c. LinkedIn for Business 1 Beginner – 10/10/132. Bookmark:a. Workshop calendar - www.oakgov.com/peds/calendar
Facebook for BusinessConnect with the OaklandCounty Small Business Center…1. Like on Facebook – Oakland County Small BusinessCenter – MI-SBTDC2. Twitter @OaklandCtyMiBiz
Facebook for BusinessConnect with me…1. Like us on Facebook – Pillar Social Media2. Signup for our newsletter:www.pillarsocialmedia.com/subscribe3. Follow me on Twitter @socialmediamstr4. Connect with me on LinkedInlinkedin.com/in/ericjamesvogel