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Deepak Chauhan
Copyright©2016VOCSOTechnologiesPvtLtd
VisitVOCSO.COMorEmailinfo@vocso.com
ByDeepakChauhan
DigitalBusinessSt...
177Questionstoaskbefore
youengageawebdesignagency 1Copyright©2016VOCSOTechnologiesPvtLtd
VisitVOCSO.COMorEmailinfo@vocso.c...
177Questionstoaskbefore
youengageawebdesignagency 2Copyright©2016VOCSOTechnologiesPvtLtd
VisitVOCSO.COMorEmailinfo@vocso.c...
177Questionstoaskbefore
youengageawebdesignagency 3Copyright©2016VOCSOTechnologiesPvtLtd
VisitVOCSO.COMorEmailinfo@vocso.c...
177Questionstoaskbefore
youengageawebdesignagency 4Copyright©2016VOCSOTechnologiesPvtLtd
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177Questionstoaskbefore
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177Questionstoaskbefore
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177Questionstoaskbefore
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177 Questions to Ask Before You Engage a Web Design Agency

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To ensure you’re choosing the web design agency who shares your vision, enthusiasm and have the right skills to deliver the essential components of your business, prepare yourself to ask some of these questions.

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177 Questions to Ask Before You Engage a Web Design Agency

  1. 1. Deepak Chauhan Copyright©2016VOCSOTechnologiesPvtLtd VisitVOCSO.COMorEmailinfo@vocso.com ByDeepakChauhan DigitalBusinessStrategist QUESTIONS TOASK beforeyouengagea WEBDESIGN AGENCY 177
  2. 2. 177Questionstoaskbefore youengageawebdesignagency 1Copyright©2016VOCSOTechnologiesPvtLtd VisitVOCSO.COMorEmailinfo@vocso.com Wefindalotofbusinessownersandstartupsstruggletoengagetheright webdesign/marketingagencyfortheirwebdesign,marketingand applicationdevelopmentneeds.Thiscanbeeasilyavoided. Toensureyou’rechoosingthewebdesignagencywhosharesyourvision,enthusiasm andhavethe rightskillstodelivertheessentialcomponentsofyourbusiness,prepareyourselftoasksomeof thesequestions. Thewaytheyanswerit,willhelpyoupickthebest. Pleasenote:Weonlyhavequestions,notanswers.Astherecanbemorethanoneauthentic answerforthesamequestion.Useyourjudgementtomakeyourdecision.
  3. 3. 177Questionstoaskbefore youengageawebdesignagency 2Copyright©2016VOCSOTechnologiesPvtLtd VisitVOCSO.COMorEmailinfo@vocso.com Categories It’seasytobefurtherconfusedifyou’releftintheseaofsomanyquestions.Ratherbrowseby categories... GeneralKnow-howQuestions Skills,Experience&Credibility Design&UI/UX Website/ApplicationDevelopment Mobile WebHosting&Domains SecuritySecurity Strategy InternetMarketing SearchEngineOptimization ContentMarketing -3 -3 -3 -3 -4 -4 -4-4 -4 -5 -5 -6 -6 -6 -7 -7 -7 -7 -7-7 -8 PayPerClick(PPC)  SocialMedia Usability Performance EngagementModel&Pricing Deliverables ProjectManagementProjectManagement Maintenance,Warranty&Support L M N O P Q RR S X A B C D E F GG H I J K L
  4. 4. 177Questionstoaskbefore youengageawebdesignagency 3Copyright©2016VOCSOTechnologiesPvtLtd VisitVOCSO.COMorEmailinfo@vocso.com GeneralKnow-howquestions 1.GeneralKnow-how 2.Howdoestheinternetwork 3.Howdopeoplefindmeontheinternet 4.WhatpercentageofsearchesgothroughGoogle 5.Whatarethetop5searchengines 6.WhatisBing6.WhatisBing 7.Whatistheaveragepixelsizeofamonitor 8.Whatismulti-varianttesting 9.Howwelldoyouknowmyindustryonascaleof1to10? 2.Doyoucreatewebsitesfrom templatesorcustom build them from scratch? 3.WhatisjQuery 4.DoIneedtolearnCSS&HTMLtooperatemywebsite? 5.Howwillmysiteperform intermsofspeed/pagesize? 6.DoyouuseSchema.orgtomarkupwebpages 7.Whatisaccessibility? 8.Whatisbrowserrenderingoptimization?8.Whatisbrowserrenderingoptimization? 9.Howdoyouoptimizewebsiteforfastloading? 10.Wheredoyouobtainstockimagesusedinthewebsite designandaretheycompliantwithcopyright? Design&UI/UX 1.Howwillmywebsitevisitorscontactme? Website/ApplicationDevelopment 1.Whatistherighttechnologystack/platform formywebsite andwhy? 2.Howwillyoumanagethechangesinscopeduringthe development? 3.Whatarethebenefitsofacontentmanagedwebsite 4.CanIaddnewfeaturestomywebsite?4.CanIaddnewfeaturestomywebsite? 5.WhatisjSON 6.WhatisaXMLsitemapfor? 7.HowdoIcollectpaymentfrom mycustomers? 8.Whatcodingstandardsdoyoufollow? 9.Whatismulti-devicesite? 10.WhatareProgressiveWebApps? Skills,Experience&Credibility 1.Canyoushowmeoneofthecheapestandcostliestwebsites you’vedone? 2.Whatmakesyoudifferentfrom yourcompetitors? 3.Howlongyouhavebeeninthisbusiness? 4.Canyouprovidereferencesofyouroldcustomers? 5.What'syourexperiencedevelopinginternationalsites?5.What'syourexperiencedevelopinginternationalsites? DB C A
  5. 5. 177Questionstoaskbefore youengageawebdesignagency 4Copyright©2016VOCSOTechnologiesPvtLtd VisitVOCSO.COMorEmailinfo@vocso.com Mobile 1.Whatisaresponsivewebsite? 2.Differencebetweenamobileappandmobilewebsite? 3.Whatisamobilewebsiteandresponsivewebsite? 4.DoIneedamobileapp? 5.HowdoItargetdifferentmobileplatforms? 6.Whatareacceleratedmobilepages(AMP)?6.Whatareacceleratedmobilepages(AMP)? 7.Whatmakesagoodmobilesite? 8.Howdoyouensurefasterloadingonmobiledevices? 4.Whatencryptionmethodsyouwilluse? 5.Whatifthewebsiteishacked? Security 1.WhatisSSL? 2.WhyHTTPSmatters? 3.Howdoyouensurethesecurityofawebsite? Strategy 1.Canyouhelpmeprepareadigitalstrategy? 2.Whatmakesasuccessfule-commercesite? 3.Howdoyoutrackinboundphonecallsgeneratedbytheweb 4.Howdoyoumarkettobusinessservicesontheweb 5.Whatisaneyetrackingtestfor 6.Whatisheatmap?6.Whatisheatmap? 7.Whatmonetizationstrategiesyousuggestformywebsite? 8.HowdoIengagemorecustomers? 9.Howwillyouhelpmeincreaserelevanttraffictomywebsite 10.HowdoIgenerateleadonline? 11.Howwillyouembedourcorporatecorevaluesinwebsite? 12.Howwillmywebsitebeperceivedasatrustedbusiness12.Howwillmywebsitebeperceivedasatrustedbusiness online? 13.Whatmarketingapproachwillbebestsuitedformy business? 14.WhatisInboundMethodology? 15.HowdoIincreasemypercustomerrevenue? WebHosting&Domains 1.WhatdoIneedtoknowaboutwebhosting? 2.DoIhavetohostthewebsitewithyourcompany? 3.HowdoIchooseadomainnameformybusiness? 4.WhatisastaticIP,whydoIneedit? 5.WhatisShared,Cloud,VPS&DedicatedHosting? H F G E
  6. 6. 177Questionstoaskbefore youengageawebdesignagency 5Copyright©2016VOCSOTechnologiesPvtLtd VisitVOCSO.COMorEmailinfo@vocso.com InternetMarketing 1.WhatisOrganicTraffic? 2.Whatarethebenefitsanddrawbacksofbanneradvertising? 3.Howdoesemailmarketingwork? 4.Whatisthetheaverageopenrateinamassemail? 5.HowdoIavoidmyemailbeingconsideredspam? 6.HowdoIcreateaviralmarketingcampaign?6.HowdoIcreateaviralmarketingcampaign? 7.Whatisthemostsuccessfulviralcampaign? 8.Whatisaffiliatemarketingandhowdoesitwork? 9.Howdoesonlinemarketingcomparewithtraditional? 10.HowdoIworkoutmycostperacquisition? 11.HowdoIcarryoutanonlinecompetitoranalysis? 12.Whatisproactiveonlinemarketing? 13.Whatisreactiveonlinemarketing?13.Whatisreactiveonlinemarketing? 14.Whatisthebestwaytowriteanonlinepressrelease? 7.Whatiskeywordresearch? 8.HowdoIchooseeffectivekeywordsformywebsite? 9.WhathappensifIgetthewrongkeywords 10.Whatiskeyworddensityandwhyisitimportant 11.WhatareH1-H6tags 12.WhatareMetaTags 13.WhatareA13.WhatareALTtags 14.WhatisanoptimisedorfriendlyURL 15.WhatisaSERPSreport 16.Whatislinkbuilding 17.Howwillyouacquirequalitylinksformywebsite? 18.WhatisWhiteHatSEO 18.Whyislinkbuildinggoodformywebsite 20.Whatisthedifferencebetweeninbound&outboundlinks?20.Whatisthedifferencebetweeninbound&outboundlinks? 21.Whatiscontextuallinking 22.Whatislinkjuice? 23.Whatispagerank?Isitstillrelevant? 24.Howwillmyexistingwebsitetrafficbetransferredtomy newwebsite? 25.WhatislocalSEO? 26.DoyoufollowtheGoogleWebmasterGuidelines?26.DoyoufollowtheGoogleWebmasterGuidelines? 27.Howdoyoumeasureyoursuccess? 28.WhatareyourmostimportantSEOtechniques? SearchEngineOptimisation 1.Whatistheaveragetimeavisitorsspendsonawebsite 2.Whatisthebestwebsiteanalyticstool 3.WhydoIneedsearchengineoptimisation 4.Whatarethekeyareasofsearchengineoptimisation 5.WhatisON-PageOptimisation 6.WhatisOFF-PageOptimisation6.WhatisOFF-PageOptimisation J I
  7. 7. 177Questionstoaskbefore youengageawebdesignagency 6Copyright©2016VOCSOTechnologiesPvtLtd VisitVOCSO.COMorEmailinfo@vocso.com ContentMarketing 1.WhatisContentMarketing? 2.Whatsuccesshaveyouseenwithyourcontentmarketing? 3.Whatareyourbestpracticesforcontentmarketing? 4.HowdoIdrivetraffictomywebsite? 5.WhatisRSS 6.Whatisthebestwaytoblogforbusiness6.Whatisthebestwaytoblogforbusiness 7.WhatisMicroBlogging 8.Whatisanonlinepressrelease 9.Whatisaguestpost? 12.WhatbiddingstrategywillworkformyAdwordscampaign? 13.IsyourwebagencyisAdwordscertified? 14.WhatareRemarketingandDynamicRemarketing? 15.Whichnetworktypeswillyouusetoadvertisemyproducts andservices? 16.WhatareMax.CPCandmax.vCPM? 17.CanipromotemymobileappsthroughGoogleAdWords?17.CanipromotemymobileappsthroughGoogleAdWords? 18.HowdoIsetmybudgetforPPC? 19.Whatisnegativekeywordtargeting? 20.WhatisAdRankinAdwords? PayPerClickAdvertising 1.WhatisPPC? 2.WhatisAdwordsCTR&CPC 3.WhatisthebenefitofGoogleadwords 4.HowdoItrackconversionsonmywebsiteandtheirsources 5.HowcanIseewhohasbeenvisitingmywebsite 6.WhatisCPC6.WhatisCPC 7.WhatisPPAonGoogleAdwords 8.WhatisGooglecontentnetwork 9.WhatisGoogleAdsense 10.WhyisalandingpageimportantonPPC 11.Whatarebesttargetingmethodsformybusiness? L SocialMedia 1.WhatisSMO 2.Howdoyouchooseasocialmediastrategy 3.HowcanIleveragetwitterforbusiness 4.WhatisDiggandDel.icio.usfor 5.Howmanyvisitsdoesfacebookgeteachmonth 6.Whatsocialmediaplatformsaregoodformywebsite6.Whatsocialmediaplatformsaregoodformywebsite 7.Whatarewebforumsfor 8.Whatarethebenefitsofsocialbookmarking 9.Whatsocialmediaplatform(s)arebestformybusiness? 10.Howdoyouoptimizeengagementandleadsfrom social mediamarketing? M K
  8. 8. 177Questionstoaskbefore youengageawebdesignagency 7Copyright©2016VOCSOTechnologiesPvtLtd VisitVOCSO.COMorEmailinfo@vocso.com Usability 1.Howimportantisthewebsite/applicationusability? 2.Whataretheimportantaspecttobeconsideredfor usability? Performance 1.Whatisawebsitetechnicalauditfor 2.WhatisHTMLvalidationandisitimportant 3.Howdoyoutesttheperformanceofwebsitesyoubuild? O EngagementModel&Pricing 1.Whatwillbethecostofmywebsite? 2.Whatarethevariousengagementmodels? 3.Whatdoesyourquotecover? 4.Whatyourquotedoesnotcover? 5.Doyouprovidedomainname&webhostinginyour5.Doyouprovidedomainname&webhostinginyour packages?Ifsowhatistheannualrenewalcostforthe domainnameandwebhostingspace. P Deliverables 1.Howwillyoudelivertheendproduct(websiteorapp)? 2.DoyousupplythecompletedwebsiteonaCDasabackup? 3.Willyouprovidethesourcecode? 4.WillIbeabletomodifyitlater? 5.CanIsellorresellthisinfuture? Q ProjectManagement 1.WhowillIbeworkingwith? 2.Whataretheadvantagesanddisadvantagesofbuildinga3. websitein-house? 3.Howlongwillittaketobuildwebsite? 4.Whatifyoudonotcompletetheprojectonagreedtime? 5.Myideaisunique,canyousignanNDA?5.Myideaisunique,canyousignanNDA? 6.Whatareclientstypicallyrequiredtosupply? 7.Whatisthebestmodeofcommunication?Whatisthe responsetime. R N
  9. 9. 177Questionstoaskbefore youengageawebdesignagency 8Copyright©2016VOCSOTechnologiesPvtLtd VisitVOCSO.COMorEmailinfo@vocso.com Maintenance,Warranty&Support 1.Howmuchwillitcosttokeepthewebsitemaintained? 2.CanIeditthewebsitemyself?Ifnotwhatdoyouchargefor updatesandchanges? 3.Doyouofferanywebsiteguaranteeorwarranty? 4.Doyouprovidefreeaftercaresalesandsupportandifsofor4.Doyouprovidefreeaftercaresalesandsupportandifsofor howlongafterthecompletionofthewebsite? 5.WhatthirdpartylicenseswillIneed? 6.WillIhavetheIPrightsoftheresultingwebsite? 7.WhathappensIftherearebugsafterthesupportperiod expires? S
  10. 10. 177Questionstoaskbefore youengageawebdesignagency 9Copyright©2016VOCSOTechnologiesPvtLtd VisitVOCSO.COMorEmailinfo@vocso.com Ihopeitwillbehelpfulinmakingyourdecisionclosetoperfect! Recordtheirresponsesforthequestionsyouthrowandanalysetheresponses.Youwillknowright away,whototrustyourprojectwith. Thewaytheyansweritwillhelpyoupickthebest. VOCSOWebDesignDelhi,India SCF-39,1stFloor,Sector16A Faridabad,Haryana121001 info@vocso.com +91981-823-8348 VOCSOWebDesign,California,USA 4945E.HillsideAve. OrangeCA92867 info@vocso.com +1855-558-2345(US/CanadaTollFree) Pleasefeelfreetoreachouttousifyouhaveanyquestions/suggestions...

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