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TV Day 2013 | Humor is serious business | Insites consulting

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Humor is seriuous business, presentation by Kristof De Wulf, CEO Insites Consulting

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TV Day 2013 | Humor is serious business | Insites consulting

  1. 1. www.topspots.be
  2. 2. But did wehumansreallychange? www.topspots.be
  3. 3. Our brainsare lazy… www.topspots.be
  4. 4. In the end, weall just wannabe happy www.topspots.be
  5. 5. We’rehappywhen wesmile! www.topspots.be
  6. 6. right? 1+1= 2www.topspots.be
  7. 7. Affective Cognitive Basics Conative www.topspots.be
  8. 8. Humor canmake theultimatedifference www.topspots.be
  9. 9. Or harmyourbrand www.topspots.be
  10. 10. Topspots2012 www.topspots.bewww.topspots.be
  11. 11. The power is in the mix www.topspots.be
  12. 12. ITY 1 INAL ORIGwww.topspots.be
  13. 13. 2 MTH WARwww.topspots.be
  14. 14. TY 3 LICI SIMPwww.topspots.be
  15. 15. 4 DFIT BRANwww.topspots.be
  16. 16. 5IDENTIFICATI www.topspots.beON
  17. 17. “80% of decisions aremade emotionally.And todays businesswinners will be those whobest connect emotionallyand empathetically.” www.topspots.beKevin RobertsCEO Saatchi & Saatchi
  18. 18. The proofof thepudding www.topspots.be
  19. 19. 6,4 7,5 1 level +17%Likeability Appreciation of the spot 6,6 www.topspots.be(average on 10-point scale)
  20. 20. 20% 39% 2 level +97%ConsiderationConsideration of the brand for the 23% www.topspots.be product / service needed (% agree + totally agree)
  21. 21. 9% 16% 3 level +71% Buying activation 11% www.topspots.beIntention to buy / use the brand (% agree + totally agree)
  22. 22. 6% 11% 4 level +77% Brand / spotconversations 7% www.topspots.beTalked about the brand or the spot (% agree + totally agree)
  23. 23. www.topspots.be

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